Marketo Co-Founders Back Together At Engagio

Phil Fernandez, Co-founder, former CEO and Chairman of Marketo, has joined the account-based marketing and sales company Engagio on an advisory level. The move puts him in partnership with his fellow Marketo co-founder Jon Miller, who left the company to launch Engagio in 2015.

Study: Alignment Between Sales And Marketing Is Improving

1televerdeAs buyers become more independent in their buying journey, sales and marketing alignment continues to be at the forefront of business operations to increase abilities to close deals and boost revenue. While alignment has been a challenge in the past, a new survey from Televerde reveals that a majority of sales professionals (62%) believe that sales and marketing are aligned at their companies.

Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

measurement engagementFor many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success. However, there is a new set of metrics quickly emerging as marketers continue to focus less on volume, and shift to more precise tactics around impacting and influencing targeted accounts and key buyers.

B2B Marketers Rethinking Lead Nurture Strategies As Acceleration Programs Stall

Given the long sales cycles most B2B organizations have, lead nurturing is typically a critical part of marketing strategies. However, a sneak peek at the preliminary results from our annual Lead Nurturing & Acceleration Benchmark Survey reveal that B2B marketers are struggling with the results of their campaigns to maintain or advance the initial interest of prospects.

SnapApp Raises $10.2M In Series B Funding

SnapApp, an interactive content creation platform, has closed $10.2 million in funding from principal investor Providence Strategic Growth. The company will use the series B round to support growth initiatives, including accelerating product development and innovation, sales growth and potential acquisitions.

Insight Into The Marketing & Sales Enablement Tech Stack

Alignment is an ongoing battle for B2B organizations — so much so that it is impacting tech selection. This infographic from Seismic examines new research that aims to uncover what types of technologies enterprise companies are leveraging to enhance their marketing and sales alignment capabilities.

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