Account-Based Everything: From Hype To Reality

Sydney Sloan Alfresco CMO copyFor B2B high-tech marketing, 2017 is — hands-down — the year of account-based marketing and selling and, well, everything.  Enough early adopters will have tested the variety of tools to have a set of best practices for others to follow. We all face the complexity of the B2B buying cycle, combined with the need for personalized messaging. It’s a challenge many marketing and sales teams are working hard to navigate.  Coordinating thoughtful approaches to accounts who are showing interest is where teams need to spend time — and several vendors promise to help.

Influencer Campaigns: So Powerful, Even Putin Is Using Them!

Influencer marketing campaigns can have a big impact on audiences — sometimes it’s an entire nation at the peak of a Presidential election. The New York Times recently reported how Vladimir Putin allegedly “ordered an influence campaign in 2016 aimed at the U.S. presidential election,” and it got me thinking about how much influence plays a role in the world beyond the B2B marketplace.

A Visual Digital Marketing Strategy To Boost ROI

When it comes to engaging prospective buyers in a digital environment, B2B marketers must align their initiatives via relevant channels — such as SEO, PPC, social media and more — to make an impact on the bottom line. This infographic from Digital Vidya provides a detailed, step-by-step guide to formulating a digital marketing strategy that maximizes B2B opportunities and revenue.

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