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Feature Articles
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Written by Amanda Ferrante
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Tuesday, 02 February 2010 12:20 |
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Content continues to be king as more and more marketers shift their spending to conversational messages. The new 2010 Content Marketing Survey from Junta42 found 59% of marketing professionals plan to increase their spending on content marketing this year.
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DemandGen Reports
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Written by DG Report
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Tuesday, 02 February 2010 10:57 |
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Demandbase, a leading provider of BtoB customer acquisition solutions, has expanded its reach into the SMB market through a partnership with InfoUSA which will add over two million new companies to its platform.
The addition of Infogroup data in the small and medium business (SMB) segment, joins business contact information from sources including Jigsaw, Hoover’s, Harte-Hanks, Dun & Bradstreet, LexisNexis, AccuData, Edgar and others in the Demandbase platform. The integrated data platform includes more than 8 million business contacts, all with email addresses, and is available on demand with filtering and scoring functionality designed to improve the precision in list creation.
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Feature Articles
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Written by Amanda Ferrante
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Tuesday, 26 January 2010 12:29 |
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While there is no secret sauce that guarantees success ROI from a marketing automation rollout, a new report from Forrester found four key practices which proven to accelerate time to value on lead management initiatives: profiling and targeting, lead scoring, mapping content and nurturing early-stage buyers.
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DemandGen Reports
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Written by DG Report
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Monday, 25 January 2010 00:00 |
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As a rapidly growing Inc. 500 award-winning company faced with the typical challenges of succeeding in the BtoB market, Customer Effective, a Microsoft Gold Certified and Inner Circle implementation partner, wanted to develop a strategy to fill the top of the sales funnel.
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Solution Spotlight

SOLUTION SNAPSHOT:
HubSpot is inbound marketing software that helps your business get found on the Internet by the right prospects and convert more of those prospects into leads and paying customers.
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Bulletin Board
Content As A Competitive Differentiator
You’ll hear from Ardath Albee, author of the popular new book “eMarketing Strategies for the Complex Sale.” Albee will share case studies and examples of how contagious content drives conversations –the ultimate outcome marketers need to produce for sales.
Date/Time: Thursday, February 4, 2010 12:00 PM
Register Now.
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Industry Events
The Roadmap for High-Performance B-to-B Sales and Marketing
12-14 May, 2010 Fairmont Scottsdale Resort Scottsdale, Arizona
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