DemandGen Report

Demandbase, a leading provider of BtoB customer acquisition solutions, has expanded its reach into the SMB market through a partnership with InfoUSA which will add over two million new companies to its platform.

The addition of Infogroup data in the small and medium business (SMB) segment, joins business contact information from sources including Jigsaw, Hoover’s, Harte-Hanks, Dun & Bradstreet, LexisNexis, AccuData, Edgar and others in the Demandbase platform. The integrated data platform includes more than 8 million business contacts, all with email addresses, and is available on demand with filtering and scoring functionality designed to improve the precision in list creation.

While there is no secret sauce that guarantees success ROI from a marketing automation rollout, a new report from Forrester found four key practices which proven to accelerate time to value on lead management initiatives: profiling and targeting, lead scoring, mapping content and nurturing early-stage buyers.

As a rapidly growing Inc. 500 award-winning company faced with the typical challenges of succeeding in the BtoB market, Customer Effective, a Microsoft Gold Certified and Inner Circle implementation partner, wanted to develop a strategy to fill the top of the sales funnel.