The economic downturn has actually had a silver lining for some marketing automation vendors, as Market2Lead recently announced its license bookings increased by 111% in fiscal year 2008 and were also up by 98% in the company’s Q4. In order to capitalize on the category’s continued momentum, Market2Lead also tapped industry veteran Kevin Joyce as its new Chief Marketing Officer.
Market2Lead’s co-founder and CEO Geoff Rego said the soft economy has increased demand generation as a priority for many BtoB organizations. “The recession has actually increased the demand for marketing automation software and services. It is now more important than ever for companies to have strong demand generation, lead management and automated lead nurturing systems,” Rego said. He added that BI capabilities have been in high demand as marketers “focus their investments on the programs and tactics that generate the greatest returns on their marketing investments, in terms of sales opportunity dollars, which is especially important in today's economy.”
Joyce comes to Market2Lead from Rubicon Marketing Group, where he served as CEO and CMO since July, 2005. During that time Rubicon grew by more than 100% each year. Rubicon's focus on demand generation and lead nurturing provided Joyce the opportunity for first-hand involvement in the deployment of a variety of marketing automation solutions, including Market2Lead and its competitors. Prior to Rubicon, Joyce served as VP of marketing at Unicru (a provider of human resources software) and prior to that as a sales director at IBM.
"I'm excited by the growth opportunities at Market2Lead," Joyce said. "Knowing how its products compare to those of its competitors, I'm certain we can increase awareness and adoption of this cutting-edge marketing automation solution and boost Market2Lead's role as a leader in this market."
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