|
Home
|
DemandGen Reports
|
|
Written by Industry Analyst
|
|
Tuesday, 03 February 2009 13:59 |
The economic downturn has actually had a silver lining for some marketing automation vendors, as Market2Lead recently announced its license bookings increased by 111% in fiscal year 2008 and were also up by 98% in the company’s Q4. In order to capitalize on the category’s continued momentum, Market2Lead also tapped industry veteran Kevin Joyce as its new Chief Marketing Officer.
Market2Lead’s co-founder and CEO Geoff Rego said the soft economy has increased demand generation as a priority for many BtoB organizations. “The recession has actually increased the demand for marketing automation software and services. It is now more important than ever for companies to have strong demand generation, lead management and automated lead nurturing systems,” Rego said. He added that BI capabilities have been in high demand as marketers “focus their investments on the programs and tactics that generate the greatest returns on their marketing investments, in terms of sales opportunity dollars, which is especially important in today's economy.”
Joyce comes to Market2Lead from Rubicon Marketing Group, where he served as CEO and CMO since July, 2005. During that time Rubicon grew by more than 100% each year. Rubicon's focus on demand generation and lead nurturing provided Joyce the opportunity for first-hand involvement in the deployment of a variety of marketing automation solutions, including Market2Lead and its competitors. Prior to Rubicon, Joyce served as VP of marketing at Unicru (a provider of human resources software) and prior to that as a sales director at IBM.
"I'm excited by the growth opportunities at Market2Lead," Joyce said. "Knowing how its products compare to those of its competitors, I'm certain we can increase awareness and adoption of this cutting-edge marketing automation solution and boost Market2Lead's role as a leader in this market." |
|
Solution Spotlight
Solution Spotlight
NetProspex helps B2B salespeople and marketers grow the top of their funnel with the most targeted, in-depth and accurate business contact information available.
Users trade business contacts for credit, and find new sales opportunities with customized targeting criteria including job title, industry, geography, CRM vendor, company size, and more.
All contacts are verified to ensure accuracy, and backed by a 100% replacement guarantee.
|
|
Read more... |
Bulletin Board
Webinar Series: Marketing Misalignment
Part 1: The Disconnect Between Buyers & Sellers
This webinar will look at the breakdown in engagement between the changing B2B buyer and the marketers who are moving too slowly to respond to their changing behaviors. The presentation will feature side by side analysis of two recent studies which looked at the shifting influences and patterns of B2B buyers and a follow up study to gauge how marketers are changing their strategies and tactics to better-engage with the new behavior.
View Now.
Part 2: Reconstructing Marketing Programs To Drive Measurable ROI
As a follow up to the very popular Marketing Misalignment webinar, the second installment will take a deeper look into the breakdown in the engagement between the changing B2B buyer and present real world examples of how marketers can improve their program results through improved engagement and tracking techniques.
Date/Time: Tuesday, August 3, 2010 1:00 PM - 2:00 PM EDT
Register Today. |
|
|
Industry Events
Agenda highlights include:
· Sales & Marketing Alignment
· Compensation & Sales Performance
· Sales Process Management
· Sales Triggers: How to Shorten Sales Cycles
Register Now. Use code demandgen125 to save $125. |
|
|
|
Demanding Views
 Focused on providing an efficient and effective blueprint for marketers to execute, author Monique Reece explores a multi-step process for marketers in her new book “Real Time Marketing for Business Growth.”
|
|
Read more... |
|
