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Written by Industry Analyst
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Saturday, 14 February 2009 19:00 |
Over the past 5 years, Market2Lead’s solutions have powered more than 50 million leads for marquee customers such as Cisco, Citrix, and Tibco. And while the technical capabilities of the company’s tools have rarely been questioned, some competitors and analysts challenged the solution as being difficult to use and designed more for IT executives rather than marketing.
To its credit, the company absorbed that feedback and set out on a mission 18 months ago to create a new version of its solution with significant improvements around usability. The result of that journey has been unveiled this week in the company’s Release 4.0, which boasts a more interactive user interface designed to make the creation of demand generation campaigns faster and easier.
“Until now, the usability of on-demand marketing automation software declined as systems became more complex,” said Geoff Rego, co-founder and CEO, Market2Lead. “Our new user interface reverses that trend. It enables our software to provide marketers both the sophisticated functionality they desire and an interface that’s so intuitive, even entry level marketers can build marketing campaigns in as few as three easy steps. Our on-demand software helps marketers automate campaigns, deliver higher quality leads to their sales departments and save time.”
Incorporating feedback from its existing customer base on beta versions, Rego said Market2Lead set out to design a version that met the needs of the marketing executive, sales reps as well as the prospect responding to the system. While ease of use was a critical concern, Market2Lead also wanted to maintain its software’s capabilities to control automated lead nurturing campaigns through complex arbitration rules.
Features of Maket2Lead’s new user interface include:
• A new drag and drop graphical editor for automated campaign creation
• Dynamic navigation improvements including direct access to opportunities so that marketing ROI can be measured
• Greatly enhanced smart search functionality
• New campaign, program, web form and list creation wizards
• Many new operational reports for instant access to marketing results
• Enhanced web services API that enables customers to configure automated imports and exports to and from their own custom data sources
Based on the feedback the company has received from its beta users, Rego predicted the new release will make the solution appealing to both novices and power users. “The wizards for creating campaigns, forms and target lists will help new users get up to speed and become productive very quickly. And the drag-and-drop graphical editor for building sophisticated nurturing campaigns makes this functionality accessible to marketers at all levels.” |
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Solution Spotlight
Solution Spotlight
NetProspex helps B2B salespeople and marketers grow the top of their funnel with the most targeted, in-depth and accurate business contact information available.
Users trade business contacts for credit, and find new sales opportunities with customized targeting criteria including job title, industry, geography, CRM vendor, company size, and more.
All contacts are verified to ensure accuracy, and backed by a 100% replacement guarantee.
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Bulletin Board
Webinar Series: Marketing Misalignment
Part 1: The Disconnect Between Buyers & Sellers
This webinar will look at the breakdown in engagement between the changing B2B buyer and the marketers who are moving too slowly to respond to their changing behaviors. The presentation will feature side by side analysis of two recent studies which looked at the shifting influences and patterns of B2B buyers and a follow up study to gauge how marketers are changing their strategies and tactics to better-engage with the new behavior.
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Part 2: Reconstructing Marketing Programs To Drive Measurable ROI
As a follow up to the very popular Marketing Misalignment webinar, the second installment will take a deeper look into the breakdown in the engagement between the changing B2B buyer and present real world examples of how marketers can improve their program results through improved engagement and tracking techniques.
Date/Time: Tuesday, August 3, 2010 1:00 PM - 2:00 PM EDT
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Industry Events
Agenda highlights include:
· Sales & Marketing Alignment
· Compensation & Sales Performance
· Sales Process Management
· Sales Triggers: How to Shorten Sales Cycles
Register Now. Use code demandgen125 to save $125. |
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Demanding Views
 Focused on providing an efficient and effective blueprint for marketers to execute, author Monique Reece explores a multi-step process for marketers in her new book “Real Time Marketing for Business Growth.”
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