As powerhouse brands from financial services to manufacturing look to pare their operations, small to midsized firms are emerging as a big opportunity during the economic downturn. According to industry data, small businesses have created 60% to 80% of the net new jobs added since the mid-1990s.
To address this sector, ZoomInfo recently unveiled enhancements to the SMB and midmarket company portion of the Waltham, MA-based company’s database of more than 45 million people and 5 million companies. The additional breadth of coverage and depth of insight is designed to provide sales and marketing departments with detailed profiles on 2.4 million companies with 500 or less employees, including descriptions, revenues, number of employees, locations and other information on public, private and non-commercial entities alike.
Using ZoomInfo’s enhanced company data, marketers and salespeople are provided with profiles on SMBs with a web presence and the millions of employees who own and work at them. The tool allows users to develop targeted campaigns based on the size and/or revenue, location or industry of companies they need to reach. This targeting is aimed to allow marketers to create messages and promotions which are tailored to address the specific needs of small, medium and large enterprises.
Tim Clark of Tom James Company, a leading custom clothier, pointed out that the expansion of tools like ZoomInfo’s are essential in this climate. “As large enterprises continue to tighten their belts, our sales and marketing operation has shifted its focus to driving smaller but more numerous business opportunities with executives in small and medium sized businesses,” said Clark. “Using the information provided by ZoomInfo Power Sell we have been able to expand our pipeline and service a greater market base by effectively being able to refocus on this often untapped area of the market.”
ZoomInfo’s semantic search engine gathers publicly-available information from the Web – through company websites, news feeds and other online sources – and then automatically compiles it into easy-to-search and easy-to-read profiles. More than 6 million people search www.zoominfo.com every month. And over 3,000 customers, including Yahoo!, Microsoft, Oracle, PepsiCo, and 20% of the Fortune 500, subscribe to ZoomInfo’s premium service products.
To effectively compete in today’s global market, it’s no longer enough to have a website and SEO strategy targeted only at the English-speaking world.
Companies that have customers around the globe — or multilingual customers in the U.S. — need to think about translating and localizing their websites, mobile apps and other digital content, and then optimizing each for relevant organic search ranking, traffic and conversions.
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