Demand Gen Report

Treehouse Provides View To ROI With Expanded Demand Generation Capabilities
DemandGen Reports
Written by Industry Analyst   
Tuesday, 24 March 2009 14:48
Addressing new customer demands for more scalability and marketing automation, TreeHouse Interactive has added new capabilities for its Marketing  View product. New to the six month old on-demand lead gen system are demand generation capabilities and improved ROI tracking.

“We think it’s the biggest, most quantifiable application of demand generation tracking to date,” says Erich Flynn, TreeHouse CEO. “This enables sales and marketing personnel to directly tie a whole campaign or specific parts of a campaign to the revenue that will be realized from it. And in today’s environment if you can’t tie lead gen to sales, you’re not going to get any more money for it.”

TreeHouse’s product suite has included on-demand Partner Relationship Management (PRM), Channel Sales Force Automation (CSFA) and demand generation solutions since its inception. The new version ties them together more closely, even integrating the TreeHouse system into the Salesforce.com App Exchange. The new version allows users to predict demand generated from a prospect or an existing customer, regardless of whether it is launched from an internal sales tracking system, CRM system, or marketing automation system.

The results from Marketing View will include dollars generated by the campaign, irrespective of whether a company sells B2B, through partners or online. Revenue can be attributed to campaigns to gauge their effectiveness and secure future marketing dollars or, in the case of online sales, attributed to individuals for more highly targeted marketing in the future.

Flynn says the TreeHouse system is fed by a new system of lead distribution that attributes sales dollars to campaigns regardless of whether leads were given to direct sales teams, indirect sales teams or driven to an ecommerce site for online purchasing. “Going into the internal financial system of any company is a problem,” he says. “But you can measure purchase activity and customer value. And you should be able to integrate a lead regardless of whether it came from a reseller or internal team.”

Flynn also believes the compatibility between BtoB and BtoC lead management systems will make the TreeHouse product more competitive in the marketplace.
blog comments powered by Disqus
 

Demanding Views

Why Great Content Isn’t Enough to Generate Leads

By Hana Abaza, Director of Marketing, Uberflip

Abaza Hana UBERFLIPGood, relevant content will attract visitors. Great content will keep them around a little longer. But only a truly optimized content marketing experience will ultimately convert those visitors into leads, and eventually customers.

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

Enhanced Contract Management With Apttus

Apttus logoApttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial quote to the closed deal.

Read more...

Follow Us

 
 
 

Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

Read more...
 
MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

Read more...