Manticore Technology announced the signing of its 125th customer this week, a key milestone in the Austin, TX based company's rapid growth. Even in the face of a challenging economic climate, the recent additions to the company’s client roster cited the functionality and ease of use as key factors in selecting Manticore’s demand generation solutions.
Andrea Couzens, Marketing Manager, CCI, a pioneer in the development of innovative trade marketing program management technology cited ease of use and integration was a key motivator for selecting Manticore. "With eight years of experience, Manticore Technology is a proven leader in the demand generation space. The powerful combination of high end features coupled with a seamless integration with our existing CRM solution, salesforce.com, made it the obvious choice for us,” Couzens said.
Manticore Technology's customers, include Jaspersoft, Riverbed Technology, Intellitactics, Red Seal Systems, Renewdata.com and Liquid Machines. The company’s demand generation suite includes drag-and-drop lead nurturing program configurator, DemandBoosterTM, Multi-ModelLead Scoring and ease of use as key reasons for selecting Manticore over the competition fortheir demand generation needs.
In late March, Manticore Technology expanded their executive team with the appointment of Jeff Erramouspe as company president.
Curata by HiveFire, Inc. helps marketers more effectively manage content curation, the process of finding, organizing and sharing online content. By combining these tasks in one easy-to-use platform, marketers save time on content marketing while simultaneously increasing brand visibility, boosting SEO, nurturing leads and establishing thought leadership.
The State of Demand Generation 2012 is a complimentary download that features trending insight and forecasts from nearly a dozen experts in the field. The report highlights demand generation trends on deck for 2012, including socializing the salesforce, connecting marketing to the C-Suite and mobile marketing, as well as strategies to create killer content and demonstrate clear value propositions.
By Kristin Hambelton, Vice President of Marketing, Neolane, Inc.
The Greek philosopher Heraclitus once said, “Nothing endures but change.” While this statement undoubtedly rang true thousands of years ago, the pace of change has accelerated so much that it carries substantially more meaning and weight today.
In today’s buyer-empowered selling market, progressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value add and buyer insight.
Content marketing is helping B2B companies better demonstrate their value proposition by demonstrating thought leadership and a strong understanding of prospective buyers’ needs, objectives and industry challenges.
DemandGen Report is hosting an educational conference exclusively for the B2B marketers aspiring to navigate for the sea of content.
When: Tuesday, April 24 2012.
Where: The Time Center - 242 West 41st Street, New York, NY 10036
By Kristin Hambelton, Vice President of Marketing,