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DemandGen Reports
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Written by DG Report
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Monday, 27 April 2009 00:00 |
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Manticore Technology announced the signing of its 125th customer this week, a key milestone in the Austin, TX based company's rapid growth. Even in the face of a challenging economic climate, the recent additions to the company’s client roster cited the functionality and ease of use as key factors in selecting Manticore’s demand generation solutions.
Andrea Couzens, Marketing Manager, CCI, a pioneer in the development of innovative trade marketing program management technology cited ease of use and integration was a key motivator for selecting Manticore. "With eight years of experience, Manticore Technology is a proven leader in the demand generation space. The powerful combination of high end features coupled with a seamless integration with our existing CRM solution, salesforce.com, made it the obvious choice for us,” Couzens said. Manticore Technology's customers, include Jaspersoft, Riverbed Technology, Intellitactics, Red Seal Systems, Renewdata.com and Liquid Machines. The company’s demand generation suite includes drag-and-drop lead nurturing program configurator, DemandBoosterTM, Multi-ModelLead Scoring and ease of use as key reasons for selecting Manticore over the competition fortheir demand generation needs.
In late March, Manticore Technology expanded their executive team with the appointment of Jeff Erramouspe as company president.
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Solution Spotlight
Solution Spotlight
NetProspex helps B2B salespeople and marketers grow the top of their funnel with the most targeted, in-depth and accurate business contact information available.
Users trade business contacts for credit, and find new sales opportunities with customized targeting criteria including job title, industry, geography, CRM vendor, company size, and more.
All contacts are verified to ensure accuracy, and backed by a 100% replacement guarantee.
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Bulletin Board
Webinar Series: Marketing Misalignment
Part 1: The Disconnect Between Buyers & Sellers
This webinar will look at the breakdown in engagement between the changing B2B buyer and the marketers who are moving too slowly to respond to their changing behaviors. The presentation will feature side by side analysis of two recent studies which looked at the shifting influences and patterns of B2B buyers and a follow up study to gauge how marketers are changing their strategies and tactics to better-engage with the new behavior.
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Part 2: Reconstructing Marketing Programs To Drive Measurable ROI
As a follow up to the very popular Marketing Misalignment webinar, the second installment will take a deeper look into the breakdown in the engagement between the changing B2B buyer and present real world examples of how marketers can improve their program results through improved engagement and tracking techniques.
Date/Time: Tuesday, August 3, 2010 1:00 PM - 2:00 PM EDT
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Industry Events
Agenda highlights include:
· Sales & Marketing Alignment
· Compensation & Sales Performance
· Sales Process Management
· Sales Triggers: How to Shorten Sales Cycles
Register Now. Use code demandgen125 to save $125. |
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Demanding Views
 Focused on providing an efficient and effective blueprint for marketers to execute, author Monique Reece explores a multi-step process for marketers in her new book “Real Time Marketing for Business Growth.”
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