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DemandGen Reports
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Written by Industry Analyst
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Wednesday, 03 June 2009 08:44 |
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The solution formerly known as Vtrenz now has a new look to go with its new name. Silverpop Engage B2B unveiled its new Campaign Graphical User Interface (GUI) last week, which is designed to give marketers a drag-and-drop editor to create campaign flows.
The Engage B2B Campaign GUI helps features a visual campaign flow, which graphically shows the various paths sales leads can take from inquiry to conversion. The interface is intended to allow marketers to create everything from simple single-track drip campaigns to highly complex, multiple-track campaigns with Yes/No decision points that automatically move prospects down the appropriate path through the pipeline.  In introducing the new interface, Silverpop CEO Bill Nussey said the upgrade is intended to help the company’s clients tailor campaigns to various buying cycles. “Highly successful lead-management programs treat customers or prospects individually, creating unique dialogs that drive much higher responses, but these types of programs can be cumbersome to create and maintain,” Nussey said. “We did a lot of testing and worked with visual design experts to create a new approach, developing a drag-and-drop campaign management technology similar to popular consumer video editing tools.”
Daniela Szymczak, marketing cultivation manager for Silverpop Engage client Ciena, agreed the new interface will help with the wide range of lead generation campaigns her organization creates.“Ciena runs multiple campaigns that range from simplistic to very complex,” Szymczak said. “Silverpop Engage B2B’s new Campaign GUI is a perfect marriage between the product robustness we are accustomed to and an easy to use graphical interface that makes sense. The ability to copy campaigns greatly enhances our campaign creation abilities.” |
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Solution Spotlight
Solution Spotlight
NetProspex helps B2B salespeople and marketers grow the top of their funnel with the most targeted, in-depth and accurate business contact information available.
Users trade business contacts for credit, and find new sales opportunities with customized targeting criteria including job title, industry, geography, CRM vendor, company size, and more.
All contacts are verified to ensure accuracy, and backed by a 100% replacement guarantee.
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Bulletin Board
How does your webinar program stack up?
Wednesday, September 15 at 2 PM EDT
Find out what webinar best practices your peers are following – and learn strategies to get ahead of them.
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Conversational Marketing: 3 Essential Phases To Build Bi-Directional Dialogue Between Prospects & Vendors
Thu, Sep 23, 2010 at 12:00 PM - 1:00 PM ED
Tn this webinar, we will pull back the curtains on marketing automation technology and present real world case studies showing how companies are succeeding by focusing on the buyer, and using technology to enable multi-channel conversations.
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The Migration Path To Customer-Centric Marketing
Wed, Sep 29, 2010 at 1:00 PM - 2:00 PM EDT
This webinar will provide a blueprint to demonstrate how marketers can take a building block approach to transforming their traditional “batch and blast” email campaigns and other outbound strategies.
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Putting Process First: A Roadmap For Successful Lead Management & Marketing Automation
Thu, Oct 14, 2010 at 1:00 PM - 2:00 PM EDT
Join us as we discuss and outline the specific steps to building a lead management process.
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Industry Events
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
-Monte Beck, Vice President of Small Business Marketing, Verizon Telecom
-Ken B Fredman, Global Marketing, J.P. Morgan
-Beth LaPierre, Chief Listening Officer, OCMO, Eastman Kodak
-Additional speaker to be announced.
Thursday, October 21, 2010
The Grand Hyatt
New York, NY
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This event is the largest and most comprehensive B2B networking conference in the Northeast, drawing upwards of 15,000+ attendees and over 400 exhibits of innovative business product and service presentations.
Wednesday October 20, 2010
Jacob K. Javits Convention Center
New York, NY
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B2B Marketing University is a series of educational seminars designed to help B2B marketers stay ahead of the curve and excel in the changing B2B marketing environment.
Tuesday, September 14, 2010
Affinia Manhattan Hotel
New York, NY |
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Demanding Views
 By Carlos Hidalgo, President, The Annuitas Group
In the last few weeks Genius and LoopFuse have made marketing headlines by offering free versions of their marketing automation software.
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