The solution formerly known as Vtrenz now has a new look to go with its new name. Silverpop Engage B2B unveiled its new Campaign Graphical User Interface (GUI) last week, which is designed to give marketers a drag-and-drop editor to create campaign flows.
The Engage B2B Campaign GUI helps features a visual campaign flow, which graphically shows the various paths sales leads can take from inquiry to conversion. The interface is intended to allow marketers to create everything from simple single-track drip campaigns to highly complex, multiple-track campaigns with Yes/No decision points that automatically move prospects down the appropriate path through the pipeline.
In introducing the new interface, Silverpop CEO Bill Nussey said the upgrade is intended to help the company’s clients tailor campaigns to various buying cycles. “Highly successful lead-management programs treat customers or prospects individually, creating unique dialogs that drive much higher responses, but these types of programs can be cumbersome to create and maintain,” Nussey said. “We did a lot of testing and worked with visual design experts to create a new approach, developing a drag-and-drop campaign management technology similar to popular consumer video editing tools.”
Daniela Szymczak, marketing cultivation manager for Silverpop Engage client Ciena, agreed the new interface will help with the wide range of lead generation campaigns her organization creates.“Ciena runs multiple campaigns that range from simplistic to very complex,” Szymczak said. “Silverpop Engage B2B’s new Campaign GUI is a perfect marriage between the product robustness we are accustomed to and an easy to use graphical interface that makes sense. The ability to copy campaigns greatly enhances our campaign creation abilities.”
Curata by HiveFire, Inc. helps marketers more effectively manage content curation, the process of finding, organizing and sharing online content. By combining these tasks in one easy-to-use platform, marketers save time on content marketing while simultaneously increasing brand visibility, boosting SEO, nurturing leads and establishing thought leadership.
The State of Demand Generation 2012 is a complimentary download that features trending insight and forecasts from nearly a dozen experts in the field. The report highlights demand generation trends on deck for 2012, including socializing the salesforce, connecting marketing to the C-Suite and mobile marketing, as well as strategies to create killer content and demonstrate clear value propositions.
By Debbie Qaqish, Principal Partner & Chief Revenue Marketing Officer, The Pedowitz Group
During a recent presentation at the CMO University on the topic of B2B Revenue Marketing, I was pleasantly surprised to see the executive level of interest in – “What are the key skills required to build a successful Revenue Marketing team for the B2B organization?”
In today’s buyer-empowered selling market, progressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value add and buyer insight.
Content marketing is helping B2B companies better demonstrate their value proposition by demonstrating thought leadership and a strong understanding of prospective buyers’ needs, objectives and industry challenges.
DemandGen Report is hosting an educational conference exclusively for the B2B marketers aspiring to navigate for the sea of content.
When: Tuesday, April 24 2012.
Where: The Time Center - 242 West 41st Street, New York, NY 10036
By Debbie Qaqish, Principal Partner & Chief Revenue Marketing Officer,