SiriusDecisions recently named CyberSource and Omniture as recipients of its Third Annual Return on Integration (ROI)awards. Designed to recognize and celebrate superior sales and marketing alignment performance, the awards were presented by SiriusDecisions during its 2009 "Leaders and Lessons Learned" Summit held May 13-15 at the Fairmont Scottsdale Resort in Scottsdale, AZ.
The winners were selected from organizations SiriusDecisions has observed implementing winning strategies by applying innovative sales and marketing integration practices to maximize top-line growth.
"Visibility into and understanding of where to focus marketing efforts to drive sales productivity and growth is critical in any economy, but even more so in today's challenging times," said Richard Eldh, SiriusDecisions co-founder and conference chair. "The companies honored at this year's Summit have made significant strides, with quite different approaches, to bridge the gap between sales and marketing through executive leadership dedicated to alignment of the functions - and the results they've realized are a testament to their hard work, talent and innovation."
The 2009 award winners each utilize a threefold strategy for sales and marketing integration, according to Eldh. That includes: the use of a consistent, multidimensional communications strategy; the leveraging of leading-edge technologies; and the achievement of a general consensus in terms of sales and marketing goals, resources and processes.
The Third Annual SiriusDecisions ROI awards were presented to the following executives on behalf of the two companies:
CyberSource - Perry Dembner, Vice President of Marketing, and Brenda Kring, Director of Demand Generation
Omniture - Gail Ennis, Senior Vice President of Global Marketing, and Mikel Chertudi, Vice President of Demand Marketing
The winners were selected for demonstrating the following criteria:
Unique integration of sales and marketing processes
Interdependent relationship between sales and marketing
Strong alignment of goals between sales and marketing
Advanced systems to enable alignment
Ability to measure results effectively
"It is an honor to receive this award on behalf of CyberSource; it validates our commitment to drive process improvements and growth through marketing and sales alignment," said Dembner.
"We take great pride in the Demand to Brand framework we've developed at Omniture, so we view this award as exciting validation from SiriusDecisions that our sales and marketing alignment efforts are pace setting and on target," said Gail Ennis. Added Omniture colleague Mikel Chertudi: "We view this award as strong validation for all business-to-business marketers who combine people, process, and technology to deliver stellar results." Since its inception, eight companies have now earned the SiriusDecisions ROI award. Current honorees CyberSource and Omniture join Autodesk, Dow Jones Enterprise Media Group, SAP AG, CA, Cognos, an IBM company, and newScale.
Curata by HiveFire, Inc. helps marketers more effectively manage content curation, the process of finding, organizing and sharing online content. By combining these tasks in one easy-to-use platform, marketers save time on content marketing while simultaneously increasing brand visibility, boosting SEO, nurturing leads and establishing thought leadership.
The State of Demand Generation 2012 is a complimentary download that features trending insight and forecasts from nearly a dozen experts in the field. The report highlights demand generation trends on deck for 2012, including socializing the salesforce, connecting marketing to the C-Suite and mobile marketing, as well as strategies to create killer content and demonstrate clear value propositions.
By Debbie Qaqish, Principal Partner & Chief Revenue Marketing Officer, The Pedowitz Group
During a recent presentation at the CMO University on the topic of B2B Revenue Marketing, I was pleasantly surprised to see the executive level of interest in – “What are the key skills required to build a successful Revenue Marketing team for the B2B organization?”
In today’s buyer-empowered selling market, progressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value add and buyer insight.
Content marketing is helping B2B companies better demonstrate their value proposition by demonstrating thought leadership and a strong understanding of prospective buyers’ needs, objectives and industry challenges.
DemandGen Report is hosting an educational conference exclusively for the B2B marketers aspiring to navigate for the sea of content.
When: Tuesday, April 24 2012.
Where: The Time Center - 242 West 41st Street, New York, NY 10036
By Debbie Qaqish, Principal Partner & Chief Revenue Marketing Officer,