VerticalResponse, a leading provider of on-demand e-mail marketing solutions, recently announced it has joined BigContacts, a provider of a Web-based customer relationship management system, to bring advanced business building tools to small businesses.
Designed to provide an integrated suite of tools previously limited to larger corporations, the partnership aims to enable small businesses down to individual proprietors and micro-businesses, to access Web-based email marketing and CRM tools on a pay-as-you-go platform.
VerticalResponse’s integration with BigContacts is the latest in a series of partnerships that have helped bring VerticalResponse to nearly 60,000 small businesses and over 300 partners around the world.
The companies’ joint efforts are designed to provide small businesses the capability to better manage client relationships and transactions and convert the data to sales and growth through targeted email campaigns. The partnership provides full access to the suite of tools available from San Francisco-based VerticalResponse, ranging from email marketing to online surveys and direct mail options.
"We’re thrilled to provide our customers direct access to VerticalResponse’s award-winning email marketing services,” said Bob Walton, Founder, President and CEO of BigContacts. “VerticalResponse shares BigContacts’ unwavering commitment of supporting small business owners and their daily efforts to deepen customer relationships and facilitate growth through the use of leading-edge, web-based solutions.”
Once a small business has accumulated customer data in BigContacts, the partnership allows them to filter and sort by any criteria they like and then package the results into segmented lists for highly-targeted email campaigns. The lists are then automatically published on VerticalResponse’s platform for future management and outreach and stored there for free, no matter the frequency of a business’ email.
The integration is designed to offer clients immediate access to the results of the campaign, including opens, clicks, bounce backs, unsubscribes and purchases. Contact records in BigContacts are automatically updated to reflect responses. The next time a business wants to launch a campaign, all of the historical data will already be compiled in a single dashboard. The campaign messaging can then be tailored accordingly.
I have been through multiple mergers and acquisitions in the software industry. In each case, business models depend on successful cross-selling of new products and services to respective customer bases of the newly combined companies.
Have you been a part of a merger or acquisition? Was the newly combined company pleased with the results, or did they disappoint? What was the success rate of finding existing customers to cross-sell the newly acquired products or services? How were those targets selected?
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