VerticalResponse, a leading provider of on-demand e-mail marketing solutions, recently announced it has joined BigContacts, a provider of a Web-based customer relationship management system, to bring advanced business building tools to small businesses.
Designed to provide an integrated suite of tools previously limited to larger corporations, the partnership aims to enable small businesses down to individual proprietors and micro-businesses, to access Web-based email marketing and CRM tools on a pay-as-you-go platform.
VerticalResponse’s integration with BigContacts is the latest in a series of partnerships that have helped bring VerticalResponse to nearly 60,000 small businesses and over 300 partners around the world.
The companies’ joint efforts are designed to provide small businesses the capability to better manage client relationships and transactions and convert the data to sales and growth through targeted email campaigns. The partnership provides full access to the suite of tools available from San Francisco-based VerticalResponse, ranging from email marketing to online surveys and direct mail options.
"We’re thrilled to provide our customers direct access to VerticalResponse’s award-winning email marketing services,” said Bob Walton, Founder, President and CEO of BigContacts. “VerticalResponse shares BigContacts’ unwavering commitment of supporting small business owners and their daily efforts to deepen customer relationships and facilitate growth through the use of leading-edge, web-based solutions.”
Once a small business has accumulated customer data in BigContacts, the partnership allows them to filter and sort by any criteria they like and then package the results into segmented lists for highly-targeted email campaigns. The lists are then automatically published on VerticalResponse’s platform for future management and outreach and stored there for free, no matter the frequency of a business’ email.
The integration is designed to offer clients immediate access to the results of the campaign, including opens, clicks, bounce backs, unsubscribes and purchases. Contact records in BigContacts are automatically updated to reflect responses. The next time a business wants to launch a campaign, all of the historical data will already be compiled in a single dashboard. The campaign messaging can then be tailored accordingly.
To reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting productivity, scaling personalization, and simplifying and accelerating localization. According to a recent study from DNN Software, 15% of marketers surveyed use 10 or more different technologies for their daily work activities.
Good marketers know that creating a personalized experience for customers in other territories that generates demand means identifying and localizing the most important digital touch points. Marketing in multiple languages is an imperative for companies looking to build brands around the world, and it requires commitment, time and energy — as well as the right technology — to set themselves up for success.
Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!
Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.
In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.