VerticalResponse, a leading provider of on-demand e-mail marketing solutions, recently announced it has joined BigContacts, a provider of a Web-based customer relationship management system, to bring advanced business building tools to small businesses.
Designed to provide an integrated suite of tools previously limited to larger corporations, the partnership aims to enable small businesses down to individual proprietors and micro-businesses, to access Web-based email marketing and CRM tools on a pay-as-you-go platform.
VerticalResponse’s integration with BigContacts is the latest in a series of partnerships that have helped bring VerticalResponse to nearly 60,000 small businesses and over 300 partners around the world.
The companies’ joint efforts are designed to provide small businesses the capability to better manage client relationships and transactions and convert the data to sales and growth through targeted email campaigns. The partnership provides full access to the suite of tools available from San Francisco-based VerticalResponse, ranging from email marketing to online surveys and direct mail options.
"We’re thrilled to provide our customers direct access to VerticalResponse’s award-winning email marketing services,” said Bob Walton, Founder, President and CEO of BigContacts. “VerticalResponse shares BigContacts’ unwavering commitment of supporting small business owners and their daily efforts to deepen customer relationships and facilitate growth through the use of leading-edge, web-based solutions.”
Once a small business has accumulated customer data in BigContacts, the partnership allows them to filter and sort by any criteria they like and then package the results into segmented lists for highly-targeted email campaigns. The lists are then automatically published on VerticalResponse’s platform for future management and outreach and stored there for free, no matter the frequency of a business’ email.
The integration is designed to offer clients immediate access to the results of the campaign, including opens, clicks, bounce backs, unsubscribes and purchases. Contact records in BigContacts are automatically updated to reflect responses. The next time a business wants to launch a campaign, all of the historical data will already be compiled in a single dashboard. The campaign messaging can then be tailored accordingly.
By Hayley Mullen, Content and Community Manager, Uberflip
I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.
If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.
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