VerticalResponse, a leading provider of on-demand e-mail marketing solutions, recently announced it has joined BigContacts, a provider of a Web-based customer relationship management system, to bring advanced business building tools to small businesses.
Designed to provide an integrated suite of tools previously limited to larger corporations, the partnership aims to enable small businesses down to individual proprietors and micro-businesses, to access Web-based email marketing and CRM tools on a pay-as-you-go platform.
VerticalResponse’s integration with BigContacts is the latest in a series of partnerships that have helped bring VerticalResponse to nearly 60,000 small businesses and over 300 partners around the world.
The companies’ joint efforts are designed to provide small businesses the capability to better manage client relationships and transactions and convert the data to sales and growth through targeted email campaigns. The partnership provides full access to the suite of tools available from San Francisco-based VerticalResponse, ranging from email marketing to online surveys and direct mail options.
"We’re thrilled to provide our customers direct access to VerticalResponse’s award-winning email marketing services,” said Bob Walton, Founder, President and CEO of BigContacts. “VerticalResponse shares BigContacts’ unwavering commitment of supporting small business owners and their daily efforts to deepen customer relationships and facilitate growth through the use of leading-edge, web-based solutions.”
Once a small business has accumulated customer data in BigContacts, the partnership allows them to filter and sort by any criteria they like and then package the results into segmented lists for highly-targeted email campaigns. The lists are then automatically published on VerticalResponse’s platform for future management and outreach and stored there for free, no matter the frequency of a business’ email.
The integration is designed to offer clients immediate access to the results of the campaign, including opens, clicks, bounce backs, unsubscribes and purchases. Contact records in BigContacts are automatically updated to reflect responses. The next time a business wants to launch a campaign, all of the historical data will already be compiled in a single dashboard. The campaign messaging can then be tailored accordingly.
SimplyCast, a platform-as-a-service marketing solution provider, released 360 Automation Manager. The multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event, autoresponder, fax, SMS, Twitter and link tracking services.
We read about it all the time — sales and marketing alignment is a struggle for many organizations. According to Forrester Research, only 8% of B2B companies say they have tight alignment between sales and marketing. How depressing! One of the key reasons these organizations are out of alignment is content — where to find it, which pieces are most up-to-date, and which are best suited for this specific prospect.
When? August 19-22 Where? Hynes Convention Center - 900 Boylston Street - Boston, MA
That’s right, the INBOUND conference is a must-attend event for marketers worldwide to experience the inbound marketing movement by learning, watching, using, talking, and networking for four whole days in the heart of Boston’s emerging tech scene.
Where: Hilton San Francisco Union Square - 333 O'Farrell St., San Francisco, CA.
No matter what time of year you visit San Francisco, you’ll find plenty of things to see and do. San Francisco is home to world-class restaurants, breath-taking sites and beautiful scenery.
SimplyCast
By Brian Vass, VP of Marketing, 
