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Ask the Expert
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Written by DG Report
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Friday, 22 May 2009 10:46 |
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1. What are the three trends you see emerging in 2009?
The first and most prominent would be more emphasis on lead nurturing as companies look to maximize their marketing investments. When the economy was still in a growth mode, it was easy for B2B marketers to keep paying for more new leads to feed the funnel. Now, as efficiency has become the rule of the day, companies realize they can’t afford to let valid contacts waste away in their database. Full Interview Here.
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Solution Spotlight
Solution Snapshot:
Curata by HiveFire, Inc. helps marketers more effectively manage content curation, the process of finding, organizing and sharing online content. By combining these tasks in one easy-to-use platform, marketers save time on content marketing while simultaneously increasing brand visibility, boosting SEO, nurturing leads and establishing thought leadership.
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Bulletin Board
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NEW:
State Of Demand Generation 2012 Report
 The State of Demand Generation 2012 is a complimentary download that features trending insight and forecasts from nearly a dozen experts in the field. The report highlights demand generation trends on deck for 2012, including socializing the salesforce, connecting marketing to the C-Suite and mobile marketing, as well as strategies to create killer content and demonstrate clear value propositions.
DOWNLOAD SPECIAL REPORT
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Demanding Views
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 By Debbie Qaqish, Principal Partner & Chief Revenue Marketing Officer, The Pedowitz Group
During a recent presentation at the CMO University on the topic of B2B Revenue Marketing, I was pleasantly surprised to see the executive level of interest in – “What are the key skills required to build a successful Revenue Marketing team for the B2B organization?”
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Industry Events
In today’s buyer-empowered selling market, progressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value add and buyer insight.
Content marketing is helping B2B companies better demonstrate their value proposition by demonstrating thought leadership and a strong understanding of prospective buyers’ needs, objectives and industry challenges.
DemandGen Report is hosting an educational conference exclusively for the B2B marketers aspiring to navigate for the sea of content.
When: Tuesday, April 24 2012.
Where: The Time Center - 242 West 41st Street, New York, NY 10036
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