Raab Associates Inc., a firm specializing in guides to emerging software applications, has released a new independent study analyzing systems from Eloqua, Market2Lead, Manticore Technology, Marketo and Vtrenz.
The 125-page Raab Guide to Demand Generation Systems, is designed to be a tool kit for matching the right system to each buyer’s needs. The guide provides a comparison matrix that rates each vendor on more than 150 specific items and explains which items are important to different types of marketers. Entries on individual vendors add tables describing each system in detail, evaluative analyses, and screenshots of selected functions. The Raab Guide also lays out a step-by-step methodology for managing a demand generation selection process.
“Demand generation systems are an increasingly popular way for marketers to improve their internal operations and to better coordinate with sales organizations,” says author David M. Raab. “But it’s hard for marketers to uncover the real differences among the products, and even harder to figure out which differences matter for their business. The Guide tackles both those problems by providing specific information and explaining what it means.”
While the original version of the Guide only profiles five vendors, Raab says future versions will look at an expanded roster of vendors, including Aprimo and Unica.
The Raab Guide to Demand Generation Systems can be purchased at www.raabguide.com, for a cost of $595 for a one month subscription or $995 for an annual subscription. The site also provides free samples of the comparison matrix and vendor tables and a complete Table of Contents. It also includes links to industry blogs and a growing library of free reference materials such as worksheets to assess software ease-of-use.
Raab Associates Inc., based in Chappaqua, NY, has been helping firms evaluate and select marketing technologies for more than 20 years.
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The State of Demand Generation 2012 is a complimentary download that features trending insight and forecasts from nearly a dozen experts in the field. The report highlights demand generation trends on deck for 2012, including socializing the salesforce, connecting marketing to the C-Suite and mobile marketing, as well as strategies to create killer content and demonstrate clear value propositions.
By Kristin Hambelton, Vice President of Marketing, Neolane, Inc.
The Greek philosopher Heraclitus once said, “Nothing endures but change.” While this statement undoubtedly rang true thousands of years ago, the pace of change has accelerated so much that it carries substantially more meaning and weight today.
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By Kristin Hambelton, Vice President of Marketing,