DemandGen Report

Solution Snapshot:

Curata by HiveFire, Inc. helps marketers more effectively manage content curation, the process of finding, organizing and sharing online content. By combining these tasks in one easy-to-use platform, marketers save time on content marketing while simultaneously increasing brand visibility, boosting SEO, nurturing leads and establishing thought leadership.  

By Debbie Qaqish, Principal Partner & Chief Revenue Marketing Officer, The Pedowitz Group

During a recent presentation at the CMO University on the topic of B2B Revenue Marketing, I was pleasantly surprised to see the executive level of interest in – “What are the key skills required to build a successful Revenue Marketing team for the B2B organization?”

In today’s buyer-empowered selling market, progressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value add and buyer insight.

Content marketing is helping B2B companies better demonstrate their value proposition by demonstrating thought leadership and a    strong understanding of prospective buyers’ needs, objectives and industry challenges.

DemandGen Report is hosting an educational conference exclusively for the B2B marketers aspiring to navigate for the sea of content. 

When: Tuesday, April 24 2012. 

Where: The Time Center - 242 West 41st Street, New York, NY 10036