Demand Gen Report

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Author and Article

Tony Zambito, Founder and Principal, Goal Centric Management, Inc.
Buyer Experience Innovation: Why BtoB CEOs Must Make It Their Top Priority

Tim Handorf, VP of Product Management, BigMachines
Sales Mobility: What Your Sales Reps And Customers Need

Terry Welty, CMO, International Decision Systems
5 Essentials for Marketing In An Upswing (Hopefully) Economy

Steve Latham, CEO, Spur Interactive
4 Best Practices for Social Media Marketers

Stephan Dietrich, President, Neolane, Inc.
Lead Management Maturity: Has Your Process Come of Age?

Ron Person, Director of Analytics, Sitecore
Driving Bottom Line Impact with Engagement Analytics

Prugh Roeser, Founder, The Devereux Group, Inc
When was the last time you stole a customer?

Morgan Stewart, Director of Research & Strategy, ExactTarget
More Marketing, More Channels: 2010 Moves To More Digital Waves

Michael Doyle, Executive Director, Virtual Edge Institute
Increase Sales Via Virtual Events: 3 Steps To Maximize Virtual Sales Magic

Malcolm Friedberg, Principal, Left Brain Marketing
Seed Nurturing? Not Unless You’re Walt Whitman

Lorna Heynike, SVP Marketing, Callidus Software
5 Payoffs of Sales Performance Management

Kathy Greenler Sexton, Vice President of Marketing, ZoomInfo
Asking The Big Question: How Much Better Would Your Company Perform Without Obsolete Data?

Josiane Feigon, Founder & CEO, Telesmart Communications
11 Smart Inside Sales Trends For 2011

Jon Miller, VP Marketing, Marketo
Seed Nurturing” and The Future of Lead Nurturing

Joerg Rathenberg, Senior Director of Marketing, Unisfair
5 Steps to Effectively Leverage Virtual Engagement

Joan Damico, Marketing Communications Consultant
BtoB Mobile Marketing: There’s An App For That

Jim Meyer, Vice President, eTrigue Corp.
7 Tips to Get Biggest Bang Out Of Sales, Marketing Databases

Jim Fowler, Chief Executive Officer, Jigsaw
5 Ways DaaS is Changing The Way Marketers Think About Data

Jesse Noyes, Corporate Reporter, Eloqua
SXSW and The Digital Conversation

Jenny Vance, President, LeadJen
7 Key Metrics To Boost Lead Generation Results

Jeff Walcoff, Content Development Director with Demand Creation Specialists
Gap Analysis In Content Marketing

Jeff Revoy, Chief Product, Marketing and Strategy Officer, iContact
Testing: 5 Steps To Find The Right Formula For Effective Emails

Jeff Pedowitz, President and CEO, The Pedowitz Group
How To Build a Revenue Marketing Playbook

Jeff Liebl, VP Marketing & Product Sales, eBureau
Managing Lead ROI With Predictive Modeling

Jeanne Hopkins, Director of Marketing, HubSpot
Where Content Marketing Fails

Is Your Closed Loop Marketing Virtuous?

Jason Stewart, Senior Manager, Demand Generation, Demandbase
5 Tips to Improve Conversion Rates

James Rogers, VP of Marketing, Hoover's
5 Tips to Reinvigorate Your Lead Generation Efforts

Ian Michiels, Principal Analyst, Gleanster Research
How Your Closed Prospects Are Like The Vintage On A Fine Wine

Dennis Dayman, Chief Privacy and Security Officer, Eloqua
Weighing In On ‘Do Not Track:’ Are Privacy Regulations The Right Answer?

Darren Guarnaccia, VP Product Marketing, Sitecore
5 Payoffs To Connecting The Dots Between CMS And Marketing Automation

Chris Parisi, VP of Technology, Bulldog Solutions
Tech Trends in 2011: 3 Tactics to Optimize Your Automation Program

Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo
Crawl, Walk, Run: Everything B2C Orgs Need For Lead Scoring

Chris Koch,Associate VP of Research and Thought Leadership, IT Services Marketing Association (ITSMA)
3 Strategies To Calm The Battle Over Sales Lead Contribution

Chris Frank, Director of Marketing, Treehouse Interactive
The Handoff Isn’t The Last Step To Support Sales Effectiveness

Chad Horenfeldt, Regional Manager, Customer Success, Eloqua
10 LinkedIn Tips for Lead Generation

Carlos Vidal, Manager, Lead Generation Practice, SBI
Lead Source Effectiveness: Allocate Marketing dollars where they matter most

Carlos Hidalgo, President, The Annuitas Group
Stop Talking And Start Doing! Time To Shrink The Skills Gap In Marketing Automation

Is it Really Free?

Marketing Automation & Lead Management – Taking it Further

A Process-Based Guide To Improving The Value Of Marketing Investments

Process Audit Needed To Identify Breaks In Lead Management

Cari Baldwin, Co-Founder and Partner, Bluebird Strategies
The Aftermath of Dreamforce 2011

12 Creative Approaches To Lead Nurturing

Joe Chernov, VP of Content Marketing, Eloqua
A Prescription for Healthier Marketing

BtoB Marketplace, BtoB Marketplace
The Social Media Sales Revolution Authors Provide Insight On The Changing Landscape Of The BtoB Marketplace

Bruce Wagoner, Digital Wavefront
3 Critical Areas Of Sales & Marketing Collaboration: Two Sides Of The Same Coin

Bob Bahramipour, CMO, InXpo
Always On Lead Gen Enabled Via Virtual Event Environments

Barbra Gagom, Social Media and Community Manager, Cloud9 Analytics
Terminology: Defining Customer 2.0

Audrey Spangenberg, CEO of FPX, Inc.
3 Ways to Capitalize on the Cloud to Shrink Sales Cycles

Ardath Albee, Marketing Strategist and Author of the Marketing Interactions Blog
Tips to Ready Marketing Content for Step Backs

B2B Newsletters: Looking Beyond Opens, Clicks For Real Success

Content is King: How Custom Content Can Drive Sales

Ann Handley, DG Report
Author Ann Handley Shares Insights On Content’s Connection To Demand Generation Success

Amanda F. Batista, DG Report
Oceanos Unveils New Insight Tool for List Building & Maintenance

Author Jonathan Kantor Offers Tips To Optimize White Paper Programs

Smart Selling Author Advises Marketers On Applying Sales 2.0

“Real-Time Marketing” Author Shares Six-Step Planning Approach

“SNAP Selling” Author Talks New Rules of Selling to Crazy-Busy Prospects

Neolane President Talks Dynamic Content, Cross Channel Marketing & Integration

Alexandre Sagala, Co-Founder, Alsamarketing
Marketing Automation for SMBs: 7 Benefits of Automation Solutions

Michael Shanker, CEO & Director, Extraprise
Roadmap To Right Time Multichannel Marketing

Customer Intelligence in the BtoB World: A Call to Action

Do You Know Your Marketing Maturity? Identifying and Transforming Marketing Strategy

Roger Bottum, VP Marketing, SpringCM
6 Essentials Steps To Streamline BtoB Content Marketing

Mike Gospe, Principal & Co-Founder, KickStart Alliance
4 Steps To Break Down An Effective Blueprint For Lead Generation

Michael Damphousse, CEO/CMO of Green Leads, LLC
Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Jeff Ogden, Author, How to Find New Customers
The Importance of Story Telling in Lead Nurturing

Lisa Cramer, president, LeadLife Solutions
Two Essential Steps To Qualify Leads In An Unqualified World

Steven Woods, co-founded Eloqua
Q&A With Eloqua’s Steve Woods, Author of “Digital Body Language”
The Buyer’s New Tool Kit: Targeting The 3 Phases Of The Education Process

Jim Lenskold, President, Lenskold Group
Maximizing Lead Generation Marketing ROI Part 2: Insight, Alignment, & Action

Eric Hoffert, CEO, ShareMethods
Social Content Networks Emerging As Next Gen Document Management

Mike Gospe, KickStart Alliance
Marketing Blueprints in Action: How to Build an Awareness/Thought Leadership Blueprint

Jill Konrath, author of Selling to Big Companies
Radically Optimize Lead Generation and Lead Nurturing Efforts

Neil Sequeira, Director of Client Operations, ReadyContacts 
Out-Of-The-Box Demand Gen: Turning Blog Commenters Into Your Next Customers

Carlos Vidal, Manager Lead Generation Practice, SBI
Achieving Greater Sales Velocity & Deal Size: How a Metrics Driven Approach Can Bridge the Marketing & Sales Gap

Brenda Gelston, President, Marketing Momentum Associates
Turning Your Current Customers Into New Business Evangelists

Mike Wallen, CEO, Lead Dogs
Top 10 Mistakes To Avoid To Improve Your ROI On Telemarketing Campaigns

Chris Frank, Director of Marketing, TreeHouse Interactive
Adding Revenue Contribution To ROI Measures Connects Marketing to Real Dollars

Dennis Head, Principal eDemand Leads LLC
Evaluating the ROI Potential of External Lead Gen Sources

Ardath Albee, Author of Marketing Interactions Blog
Developing Nurturing Programs To Support Webinar Offerings

Scott Gillum, SVP of MarketBridge; Author of the B2B Sales & Marketing Knowledge Sharing Blog
Mining For Gold In Your Existing Accounts Uncovers Cross-Sell Opportunities

Larry Mosiman, Worldwide Product Marketing Manager, SAS’ Customer Intelligence Solutions
Operating Within The Customer Insight Economy

Ardath Albee, Author of Marketing Interactions blog
Developing Nurturing Programs To Support Webinar Offerings

Dave Green, CEO, PipeAlign
Digital Dialogue: The New Frontier For Nurturing Leads

Will Schnabel, VP and General Manager, Silverpop Vtrenz
3 Critical Steps To Sustain The Pace Of Integrated Lead Gen Campaigns

Susan Cordts, President and CEO of Adaptive Technologies, Inc.  
Quality or Quantity: That is the Question In The Current Lead Gen Debate

Edward Brice, Author of Marketing-Gimbal Blog
Top 10 2009 B2B Marketing Trends

Stephen D’Angelo, Co-Founder & CEO, Spring Lake Technologies
Utilizing Predictive Selling Models To Maximize Win Rates, Sales Performance

Andrew W. Sallay, Founder and CEO, GrowthInfusion
7 Strategies to Optimize Your Inside Sales Team, Lead Generation Process

Jeff Kostermans, President, LeadGenesys
8 Steps To Build Internal Demand for Automated Lead Management

Nigel Edelshain, CEO of Sales 2.0
Empty Your Pipeline To Reveal The Real Sales Opportunities

Michael Goldberg, Dir. of Marketing, Datran Media
3 Simple Steps To Increase Success In Leveraging Email As Part BtoB Marketing Mix

Dan Ziman, Principal, Zitech Solutions
Why You Need To Focus Your Energy On Building A B2B Viral Web Campaign

Pete Krainik, Founder, The CMO Club
Influencing C-Level Change: 6 Questions A New CMO Should Ask The CXO Table

Dan McDade, President, Pointclear
M2O: Matching Market & Media To The Right Offer Accelerates The Pipeline

Akin Arikan, Dir. of Marketing, Unica Corp.
Tap Into Inbound Inquiries To Insure Relevance Of Outbound Campaigns

Jay Bower, President of Crossbow Group
10 Ways to Improve Your Conversion Rate

Kenneth Krogue, President,
Picking 5 Of The Top 15 Time Wasters of Inside Sales & Lead Generation

Mike Gospe
3 Myths That Reveal The Hidden Truth About Campaign Measurement

Michael Goldberg, Associate Director of Marketing, Datran Media
Leveraging Facebook For Business, 7 Steps For BtoB Marketers


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