Demand Gen Report

Tony Zambito, Founder and Principal, Goal Centric Management, Inc.
Buyer Experience Innovation: Why BtoB CEOs Must Make It Their Top Priority

Tom Pisello, CEO, Alinean
Do White Papers Still Engage? They do if they are Interactive!

Tim Handorf, VP of Product Management, BigMachines
Sales Mobility: What Your Sales Reps And Customers Need

Terry Welty, CMO, International Decision Systems
5 Essentials for Marketing In An Upswing (Hopefully) Economy

Steven Woods, CTO, Eloqua
5 Part Framework To Assess Influence In The Social World

Steve Latham, CEO, Spur Interactive
4 Best Practices for Social Media Marketers

Stephen Bistritz, DG Report
Selling to the C-Suite Author Stephen Bistritz Shares Exec Viewpoint

Stephan Dietrich, President, Neolane, Inc.
Lead Management Maturity: Has Your Process Come of Age?

Shreesha Ramdas, Chief Operating Officer, LeadFormix
Changing Dynamics: The Rise of A New BtoB Marketing Funnel
Marketing Automation Is Not Synonymous With Lead Generation

Scott Mersy, VP Marketing & Products, Genius
Make it Rain: Seeding the Clouds for Effective Lead Generation

Scott Gillum, SVP GyroHSR
Is Confusion Blocking Sales Progression For Cloud Computing?
5 Steps to Get Control of BtoB Social Media

Sally Lowery, Director of Demand Generation, Bronto Software
Can Marketing Accelerate the Sales Pipeline?
Test, Trend, Tweak: Don't Leave Your Campaigns on Auto-Pilot

Ron Person, Director of Analytics, Sitecore
Driving Bottom Line Impact with Engagement Analytics

Robert Drew, Marketing Manager, emedia
5 Ways To Milk Your White Paper For All It’s Worth
6 Steps To Optimize The Follow-Up Process For New Sales Leads

Richard Cunningham, VP Marketing, Right On Interactive
Nurture Prospects To Action With Data-Driven Communication
Don’t Confuse Motion with Commotion

Prugh Roeser, Founder, The Devereux Group, Inc
When was the last time you stole a customer?

Paul Albright, Chief Revenue Officer, Marketo
Revenue Performance Management: Demand Generation, Unleashed

Pawan Deshpande, CEO, HiveFire
Feeding the Beast: 5 Ways to Drive Leads Using Content Curation

Owen McDonald, VP of Client Strategy, Demand Creation Specialists
Conversational Marketing: Where Content & Automation Breed Conversions
Customer Roadshow 2.0 – Top 13 BtoB Content Marketing Tips
Content Curation Needs The Human Touch For Lead Generation

Morgan Stewart, Director of Research & Strategy, ExactTarget
More Marketing, More Channels: 2010 Moves To More Digital Waves

Mike Gospe, Principal & Co-Founder, KickStart Alliance
4 Steps To Break Down An Effective Blueprint For Lead Generation
3 Steps to Shorten the Sales Cycle with Persona-Driven Marketing
6 Key Questions to Map Out an Effective Marketing Blueprin

Michael Doyle, Executive Director, Virtual Edge Institute
Increase Sales Via Virtual Events: 3 Steps To Maximize Virtual Sales Magic

Malcolm Friedberg, Principal, Left Brain Marketing
Seed Nurturing? Not Unless You’re Walt Whitman

Lorna Heynike, SVP Marketing, Callidus Software
5 Payoffs of Sales Performance Management

Lisa Cramer, President and Co-Founder of LeadLife Solutions
The Real Cost of Legacy Marketing Practices
Tips for Better BtoB Targeting to Foster “Sales-Ready” Opportunities
11 Steps to Successful Lead Nurturing
Bridging the Sales and Marketing Divide: Action Items for Success

Lisa Arthur, CMO, Aprimo
Leading the Revolution: CMOs Must Be the Change Agent
Strategies For Staying Relevant During The Sales & Marketing Revolution
BtoB: So Much More Than Revenue and Lead Generatio

Kristin Hambelton, VP of Marketing, Neolane, Inc.
Making the Case for Marketing Automation and CRM: Data Needs More Than Just a Home

Kathy Greenler Sexton, Vice President of Marketing, ZoomInfo
Asking The Big Question: How Much Better Would Your Company Perform Without Obsolete Data?

Josiane Feigon, Founder & CEO, Telesmart Communications
11 Smart Inside Sales Trends For 2011

Jon Miller, VP Marketing, Marketo
Seed Nurturing” and The Future of Lead Nurturing

John Luginbill, CEO, THE HEAVYWEIGHTS
Healthcare Marketers: 6 Steps To Blueprint A Social Media Strategy For Increased Patient Volume

Joerg Rathenberg, Senior Director of Marketing, Unisfair
5 Steps to Effectively Leverage Virtual Engagement

Joan Damico, Marketing Communications Consultant
BtoB Mobile Marketing: There’s An App For That

Jim Meyer, Vice President, eTrigue Corp.
7 Tips to Get Biggest Bang Out Of Sales, Marketing Databases

Jim Lenskold, President, The Lenskold Group
Adding Dashboard Metrics To Maximize Marketing ROI, Lead Generation Efforts
Measuring Effectiveness For Specific Marketing Tactics Across Campaigns, Customers

Jim Fowler, Chief Executive Officer, Jigsaw
5 Ways DaaS is Changing The Way Marketers Think About Data

Jesse Noyes, Corporate Reporter, Eloqua
SXSW and The Digital Conversation

Jenny Vance, President, LeadJen
7 Key Metrics To Boost Lead Generation Results

Jeff Walcoff, Content Development Director with Demand Creation Specialists
Gap Analysis In Content Marketing

Jeff Revoy, Chief Product, Marketing and Strategy Officer, iContact
Testing: 5 Steps To Find The Right Formula For Effective Emails

Jeff Pedowitz, President and CEO, The Pedowitz Group
How To Build a Revenue Marketing Playbook

Jeff Liebl, VP Marketing & Product Sales, eBureau
Managing Lead ROI With Predictive Modeling

Jeanne Hopkins, Director of Marketing, HubSpot
Where Content Marketing Fails
Is Your Closed Loop Marketing Virtuous?

Jason Stewart, Senior Manager, Demand Generation, Demandbase
5 Tips to Improve Conversion Rates

James Rogers, VP of Marketing, Hoover's
5 Tips to Reinvigorate Your Lead Generation Efforts

Ian Michiels, Principal Analyst, Gleanster Research
How Your Closed Prospects Are Like The Vintage On A Fine Wine

Godard Abel, Co-Founder & CEO, Big Machines
2010: B2B eCommerce (Finally) Realizes Its Potential
A New Era of Sales: Benchmark Research

DG Report, DG Report
Author Dan McDade Tells “The Truth About Leads,” Shares Insights Into Defining Target Markets
Author Offers Tips On Going To The Cloud To Drive Growth & Foster Customer Success
A “SMART” Start to 2011: Author Identifies Objectives For Growth Via Segmentation
Pardot CEO Offers Key Tactics To “Think Outside the Inbox
ExecInsider Q&A: Aprimo CEO Bill Godfrey Talks Marketing Revolution
Relevancy: The Case for Personalization
EXEC INSIDER Q&A: Genius.com CEO Sheds Light On The Connected Marketer, Applying The Three R’s
Pairing Web Analytics With CRM, Email Tools Presents New BtoB Platform Options

Dennis Dayman, Chief Privacy and Security Officer, Eloqua
Weighing In On ‘Do Not Track:’ Are Privacy Regulations The Right Answer?

David M. Raab, Principal, Raab Associates
Future Proof Your Marketing Automation: 7 Considerations to Select a System That Won’t Turn Obsolete

Darren Guarnaccia, VP Product Marketing, Sitecore
5 Payoffs To Connecting The Dots Between CMS And Marketing Automation

Dan McDade, President & CEO, PointClear
Marketing High Ground Author Explores Targeting & 21st Century Marketing Tactics
The Magic of 12: How to Magnify Lead Generation Results Using Multiples
3 Ways to Garner C-Level Involvement To Maximize Sales & Marketing Alignment
Improving Performance 3 of Sales Managers’ 6 Jobs
6 Best Practices For Following Up On Webinar Attendees & Registrants
Why The “Same Old” Is New Again: Applying Tried & True Lead Gen
Leveraging Social Media for Sales Lead Generation

Chris Parisi, VP of Technology, Bulldog Solutions
Tech Trends in 2011: 3 Tactics to Optimize Your Automation Program

Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo
Crawl, Walk, Run: Everything B2C Orgs Need For Lead Scoring

Chris Koch,Associate VP of Research and Thought Leadership, IT Services Marketing Association (ITSMA)
3 Strategies To Calm The Battle Over Sales Lead Contribution

Chris Frank, Director of Marketing, Treehouse Interactive
The Handoff Isn’t The Last Step To Support Sales Effectiveness

Chad Horenfeldt, Regional Manager, Customer Success, Eloqua
10 LinkedIn Tips for Lead Generation

Carlos Vidal, Manager, Lead Generation Practice, SBI
Lead Source Effectiveness: Allocate Marketing dollars where they matter most

Carlos Hidalgo, President, The Annuitas Group
Stop Talking And Start Doing! Time To Shrink The Skills Gap In Marketing Automation
Is it Really Free?
Marketing Automation & Lead Management – Taking it Further
A Process-Based Guide To Improving The Value Of Marketing Investments
Process Audit Needed To Identify Breaks In Lead Management

Cari Baldwin, Co-Founder and Partner, Bluebird Strategies
The Aftermath of Dreamforce 2011
12 Creative Approaches To Lead Nurturing

Joe Chernov, VP of Content Marketing, Eloqua
A Prescription for Healthier Marketing

BtoB Marketplace, BtoB Marketplace
The Social Media Sales Revolution Authors Provide Insight On The Changing Landscape Of The BtoB Marketplace

Bruce Wagoner, Digital Wavefront
3 Critical Areas Of Sales & Marketing Collaboration: Two Sides Of The Same Coin

Bob Bahramipour, CMO, InXpo
Always On Lead Gen Enabled Via Virtual Event Environments

Barbra Gagom, Social Media and Community Manager, Cloud9 Analytics
Terminology: Defining Customer 2.0

Audrey Spangenberg, CEO of FPX, Inc.
3 Ways to Capitalize on the Cloud to Shrink Sales Cycles

Ardath Albee, Marketing Strategist and Author of the Marketing Interactions Blog
Tips to Ready Marketing Content for Step Backs
B2B Newsletters: Looking Beyond Opens, Clicks For Real Success
Content is King: How Custom Content Can Drive Sales

Ann Handley, DG Report
Author Ann Handley Shares Insights On Content’s Connection To Demand Generation Success

Amanda F. Batista, DG Report
Oceanos Unveils New Insight Tool for List Building & Maintenance
Author Jonathan Kantor Offers Tips To Optimize White Paper Programs
Smart Selling Author Advises Marketers On Applying Sales 2.0
“Real-Time Marketing” Author Shares Six-Step Planning Approach
“SNAP Selling” Author Talks New Rules of Selling to Crazy-Busy Prospects
Neolane President Talks Dynamic Content, Cross Channel Marketing & Integration

Alexandre Sagala, Co-Founder, Alsamarketing
Marketing Automation for SMBs: 7 Benefits of Automation Solutions