Demand Gen Report

Survey: 70% Lack Formalized Marketing Messaging Processes For Employees
Industry News
Friday, 23 January 2015 09:42

CORP-VISIONS-LOGO-1y-1-1-1357658506MRNearly three quarters (70%) of companies do not have a formalized marketing messaging process for all employees to follow. More than 30% of respondents said their messaging was company centric, and just over one third provide ongoing coaching to ensure consistency across marketing campaigns.

These are some of the findings of a recent survey from Corporate Visions. The company polled more than 500 B2B marketing and sales professionals worldwide regarding the alignment of their marketing campaigns and sales content development processes.

DataHero Offers Data Visualization With Marketo Integration
Industry News
Thursday, 22 January 2015 11:42

DataHero Marketo logosDataHero, a self-service cloud data visualization tool, announced that it has integrated with Marketo. The integration is positioned to provide Marketo users with the tools needed to analyze lead, campaign and source activity to help target prospects that will have a bigger impact on the bottom line.

DataHero is designed to create charts based on patterns in the user’s cloud data. In addition, it offers the option to build custom charts to meet individual user needs. Charts and dashboards are automatically updated as the data in Marketo changes, providing real-time, on-demand insights.

Author Ardath Albee To Share Tips On Digital Relevancy At C2C
Content Strategies
Written by Kim Ann Zimmermann, Senior Managing Editor   
Wednesday, 21 January 2015 12:21

Ardath book coverMarketers are generating volumes of content to help move prospects through the buying cycle. But in many cases, that content is not resonating with the buyer.

In her new book, Digital Relevance, Ardath Albee, CEO of Marketing Interactions, outlines how marketers can develop content and strategies that drive results.

Navigating The Online Marketing Landscape In 2015
Rich Media
Wednesday, 21 January 2015 00:00


The rise of interactive content and the changing buying process are some of the prominent themes expected to drive online marketing for 2015. This infographic from Uberflip offers a roadmap of marketing trends. 

SoMedia Networks Unveils New Integrations
Industry News
Tuesday, 20 January 2015 09:52

SoMedia logoSoMedia Networks has integrated its on-demand video production and analytics capabilities with 20 online web services and SaaS marketing platforms, including Marketo, Oracle Eloqua and Salesforce ExactTarget.

The company intends to continue integrations over the next several quarters due to the growing demand for video production by businesses of all sizes. Integration efforts are aimed toward SaaS marketing and business services in marketing automation, contact and sales management, email marketing, marketing optimization, SEO, content management, among others.

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Demanding Views

Inbound Marketing Celebrates 4,000th Anniversary

Jeff Winsper, President, Black Ink

Jeff Winsper HeadshotNews flash everybody. Inbound marketing is so old school. Some claim even back to the 11th century BC. I was being generous in my headline.

I get a chuckle when B2B marketing practitioners glom onto a fancy new name for some marketing principle that has been around for thousands of years. Then everybody rallies the wagons and wails on the bugles as if there some new magical way to create demand for consumers. Inbound marketing is in effect the same principle as “pull marketing.” Of course, we remember the classic “push, pull marketing” from our marketing 101 class. I’ll frame up the situation as a refresher to make the point.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Scaling Content Creation With NewsCred

newscred logoNewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content.


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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.