Demand Gen Report

Suffering From Funnel Vision? Marketing’s Expanding Role Highlighted At MarketingProfs B2B Forum
Demand Generation Strategies
Written by Andrew Gaffney, Editorial Director   
Wednesday, 15 October 2014 10:58

MarketingProfsForum logoThe expanding and evolving role of marketing was a consistent theme at MarketingProfs’ 2014 B2B Marketing Forum in Boston last week. With creative sessions running the gamut from “Become a Marketing Change Agent,” “Metrics & Analytics,” and “How NOT to be a Content Marketing Zombie,” the sold-out Forum drew more than 800 registrants.

Kicking off with the opening keynote from Scott Stratten, the President of UnMarketing, the agenda of the Forum was heavily focused on marketing’s growing influence, not only on lead generation and revenue contribution, but also on building long-term relationships with customers.

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The Art Of A Curated Post [Infographic]
Rich Media
Wednesday, 15 October 2014 00:00

DGR-NL-IG-10-15-2014

Content marketers who are looking to increase content production and save time are increasingly turning to content curation. According to a recent study, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content. This infographic from Curata outlines five steps to a creating a curated post.

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Salesforce Unveils Analytics Cloud At Dreamforce
Marketing Analytics
Tuesday, 14 October 2014 09:09

SalesforceSalesforce announced the launch of Wave, an analytics cloud positioned to offer users a simple way to analyze their data, gain insights and make better marketing and sales decisions. Unveiled at Dreamforce, Wave is the sixth cloud added to the Salesforce Customer Success Platform.

The analytics cloud is expected to be available October 20, 2014 in English, with additional language support planned going forward.

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BrightFunnel Raises $2.5 Million For Predictive Analytics Cloud
Industry News
Monday, 13 October 2014 08:22

BrightFunnel logoBrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application.

The funds also are positioned to help strengthen integrations with Salesforce and Oracle Eloqua marketing clouds — as well as Marketo, Pardot, Act-On Software and Hubspot marketing automation platforms.

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LiveHive Announces New Content Tracking Features
Industry News
Friday, 10 October 2014 08:14

LiveHive logoLiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform.

The features are designed to give sales reps the information they need to enhance their customer engagement initiatives. Sales reps also can collect engagement analytics after a document has been downloaded, which is intended to provide users with real-time data on how potential buyers are interacting with their content. Another new feature also can alert users with information on individuals who had the document forwarded to them.

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Demanding Views

How to Make the Business Case for Marketing Analytics

By Bonnie Crater, CEO, Full Circle CRM

Bonnie Crater Full Circle CRMMeasuring marketing and its impact on revenue is a hot topic these days but making an investment for change in organizations can sometimes be challenging. More specifically, there are usually three types of reasons we make changes in business — personal reasons, strategic reasons, and financial reasons.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Finding Relevant Influence With Little Bird

LittleBird logoLittle Bird is a social intelligence solution designed to build social influence that ultimately drives business growth.

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Industry Events

Internet Summit ‘14

When: November 11 – 13, 2014

Where: Raleigh, NC

Internet Summit is a premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Attendees come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups.

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The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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