Demand Gen Report

Full Circle CRM Appoints Brian Owen To Board
Industry News
Tuesday, 13 January 2015 09:37

fullcircle-crm-logoFull Circle CRM announced that Brian Owen, CEO of X-IO Technologies, has joined the company’s board of directors. Owen has been on the company’s advisory board for more than a year, and brings more than 30 years of industry experience to the organization.

Prior to joining Full Circle’s board of directors, Owen led a successful merger between Decalog NV and SunGard. Before that, Owen led a successful IPO as the CEO of MapInfo. He is also currently a general partner at Masthead Venture Partners.

Cloudwords Unveils New Content Globalization Capabilities
Industry News
Monday, 12 January 2015 10:02

cloudwords logoCloudwords, the cloud-based content globalization platform, has extended its capabilities to the Marketo and Oracle Eloqua marketing automation platforms, a move designed to provide users with the ability to localize and personalize digital campaigns.

Cloudwords is positioned to automatically translate content located in Marketo or Oracle Eloqua into the right language for a given recipient based on their location. One new feature is positioned to allow users to run more campaigns — in more locations and languages — without having to create a new program for each language.

Dun & Bradstreet Acquires NetProspex for $125 Million
Industry News
Friday, 09 January 2015 09:19

dnb-netprospex logosDun & Bradstreet, a provider of data and analytics services, has purchased NetProspex, a provider of B2B marketing data management services, for $125 million.

The pairing of NetProspex’s data services platform and its approach to measuring data quality with Dun & Bradstreet’s global commercial database positions B2B marketers to gain deeper insights into their target audiences, The move aims to provide a single source to help B2B marketers identify, analyze and prioritize opportunities.

Read more... Boosts AdWord Ratings, Click-Through Rates With Trustpilot
Demand Generation Strategies
Thursday, 08 January 2015 10:14

Rev-Trustpilot case studyPeer recommendations are growing much more valuable in today’s B2B buying world. In response, B2B companies are beginning to find value in review systems, which can offer deep insights into how customers are leveraging their solutions or services., an online audio transcription and document translation services provider, tapped Trustpilot to begin developing a way to enhance the overall value of customer reviews on the company’s services — while also growing their organic and paid search presence. The partnership led to 12% lift in click-through rates, and an increase in star ratings for AdWords placements.

Video Plays Starring Role In Demand Generation
Rich Media
Wednesday, 07 January 2015 00:00



Many B2B marketers are increasingly relying on visual content — particularly video — to reach potential buyers and generate leads. This infographic, courtesy of KnowledgeVision, outlines how marketers are using video to keep their sales funnel full of hot leads.

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Demanding Views

Inbound Marketing Celebrates 4,000th Anniversary

Jeff Winsper, President, Black Ink

Jeff Winsper HeadshotNews flash everybody. Inbound marketing is so old school. Some claim even back to the 11th century BC. I was being generous in my headline.

I get a chuckle when B2B marketing practitioners glom onto a fancy new name for some marketing principle that has been around for thousands of years. Then everybody rallies the wagons and wails on the bugles as if there some new magical way to create demand for consumers. Inbound marketing is in effect the same principle as “pull marketing.” Of course, we remember the classic “push, pull marketing” from our marketing 101 class. I’ll frame up the situation as a refresher to make the point.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Scaling Content Creation With NewsCred

newscred logoNewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content.


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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.