Demand Gen Report
What’s Working In Demand Generation In 2024
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Canva Acquires Design Platform To Expand Visual Communication Tool Suite
Canva, a visual communication platform, acquired Affinity, a creative software suite for professional photo editing, illustration, graphic design and page layout. Through the acquisition, Canva will leverage Affinity’s solutions to…
Industry News March 28Airtable Unveils New AI Capabilities
Airtable, a low‒code platform that helps users build next‒gen apps, revealed additional capabilities for its Airtable AI feature, which is designed to accelerate and transform core business processes across organizations.…
Industry News March 28Conversica Debuts Latest Addition To AI Suite
Conversica, Inc, a provider of conversational AI solutions, revealed a new solution for marketing automation platforms (MAPs) that embeds AI-powered, human-like, real-time conversations directly into pipeline-generating marketing activities. The company’s…
Industry News March 27Intentsify Releases New Solution To Help Elevate Intent-Driven Marketing Programs
Intentsify, a B2B intent data and AI-powered activation solutions provider, released Intentsify Orbit, which the company claims is the most extensive and precise B2B identity graph. The new offering seeks…
Industry News March 27Folloze Website Engager Works To Personalize Web Pages
Folloze, a no-code B2B buyer experience platform, is used by B2B marketing, sales and revenue teams to build data-driven, highly engaging and personalized content destinations across the entire B2B buyer…
Solution Spotlight March 26#COS24 Preview: Navigating The Data Privacy & Personalization Maze
As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in 2024 and beyond — and the perfect place to help you achieve those goals…
Industry News March 264 Marketing Lessons From The Royal Family
Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we are all hoping for a quick and speedy recovery. Prior to sharing…
Blog March 26The Best Of Both Worlds: Combining B2C Simplicity With B2B Depth
B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need…
Demanding Views March 26Gong Introduces AI “Ask Anything” Solution
Gong, a revenue intelligence platform, released an AI-based query solution across calls and emails, “Ask Anything.” The new feature is designed to surface insights from multiple data sources to help…
Industry News March 26New Salesforce Data & AI Innovations Seek To Enhance Customer Experiences
Salesforce enhanced its Service Cloud offering with new AI capabilities, which are powered by Salesforce’s Einstein 1 Platform to help users leverage Data Cloud and Einstein AI to identify recurring issues, recommend next steps based…
Industry News March 26Wistia Report Reveals AI Utilization Surge To Enhance Video Accessibility
Wistia, a video marketing platform, unveiled its “2024 State of Video Report,” which featured user data from more than 90 million videos on the company’s platform as well as a customer…
Industry News March 25