Demand Gen Report

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Investors Take Majority Stake In TreeHouse Interactive, Plan Expansion
Industry News
Friday, 13 March 2015 09:38

Treehouse Interactive LogoInvestment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed.

Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman and CEO of TreeHouse Interactive. Craig Flynn and Erich Flynn, the company’s sole shareholders, will remain with the firm and collaborate with Wang in development and sales leadership positions. Craig Flynn will continue to drive product engineering and innovation in his role as EVP of Engineering. Erich Flynn will lead the company’s sales efforts as Chief Revenue Officer.

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Act-On Launches Business Productivity App
Industry News
Thursday, 12 March 2015 08:34

Act-On-TransparentAct-On Software unveiled its Act-On Anywhere application, a tool designed to provide Act-On engagement data, assets and functionality directly within the user's web browser. The app is positioned to help B2B marketers increase productivity and make better business decisions.

Act-On Anywhere includes content authoring capabilities intended to give users access to the Act-On Media Library when creating calls-to-action on blogs or web pages created through web-based content management systems. In addition, the app is designed to help marketers leverage Act-On's SEO tools within a web browser, making it easier to enhance web content or web sites to maximize overall reach.

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B2B Marketers Leverage The Marketing Cloud To Personalize Engagement
Demand Generation Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 11 March 2015 11:41

MarketingCloudFeature imageFollowing several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through the integration of marketing activities under the marketing cloud.

Personalization is among the key benefits of marketing clouds, as they offer B2B marketers the ability to collect data on how prospects are interacting with the company through their buying journey. Marketers can track and access prospect insights from a central location, where the data can be leveraged for a range of marketing activities.

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Marketers Slow To Adopt Virtual Events
Rich Media
Wednesday, 11 March 2015 00:00

DGR-NL-IG-3-11-2015

While virtual events offer advantages such as lower costs per lead compared to in-person events, they have not been widely adopted by marketers. Only one third of marketers have tried virtual events, according to this infographic from InterCall. The conference and collaboration services provider surveyed more than 340 marketing professionals on their experiences, thoughts and perceptions of virtual events.

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Invoca For Search Tracks Calls And Clicks Across Devices, Channels
Industry News
Tuesday, 10 March 2015 08:41

Invoca logoInvoca, a provider of call intelligence technology, unveiled a new version of Invoca for Search that links mobile and desktop clicks with call data.

The company’s search marketing suite is positioned to provide marketers with insight into the consumer’s path to purchase as they search on any device, and move from online to offline.

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Demanding Views

Five Marketing "Best Practices" To Re-evaluate

By Braveen Kumar, Uberflip

Braveen Kumar HeadshotSooner or later, when they receive enough attention, useful advice and content marketing tactics run the risk of giving birth to buzzwords and generalized best practices.

Somewhere down the line, we lose sight of their initial usefulness or, worse, how they've evolved over time. It’s worth taking another look at these “best practices” to revisit their real value and relevance.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Call Analytics And Automation With DialogTech

dialogtech logo rgbThe DialogTech Voice360 platform is a call analytics and automation solution designed to help marketers drive conversations with prospects that enhance revenue opportunities and maximize ROI.

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Industry Events

MarTech San Francisco 2015

When: March 31 - April 1, 2015

Where: San Francisco, CA

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

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Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

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The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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