Demand Gen Report

Zift Solutions Acquires Marketing Advocate
Industry News
Thursday, 06 November 2014 09:23

zift-marketingadvocate logosZift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space.

With both teams bringing more than two decades of channel marketing expertise, the acquisition is positioned to help Zift Solutions reaffirm its commitment to facilitating collaborative sales and marketing initiatives.

Read more...
 
Strategy & Planning Series Preview: The Move Toward More Predictive Marketing
Industry News
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 05 November 2014 10:16

DGR SPS logo14The growing importance of lead scoring and its impact on the sales process and strategies such as account-based marketing will be among the main themes of Demand Gen Report’s upcoming Strategy & Planning webinar series.

The week-long event, which runs from Nov. 17-21, is positioned to provide real-world examples and best practices to help marketers build cases for investing in the channels and formats most likely to connect with prospects.

Read more...
 
What The MLB Can Teach You About A/B Testing [Infographic]
Rich Media
Wednesday, 05 November 2014 00:00

DGR-NL-IG-11-5-2014

After an intense World Series, B2B marketers can learn a lot from how the MLB increases its online conversion rates. Wingify highlights in this infographic about how the simple act of A/B testing can make a major impact on any company’s online sales.

Read more...
 
Ethics And Opinion Remain Crucial Components In Content Curation
Content Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 05 November 2014 09:48

uberflip logoWhile content marketing initiatives are a great way to effectively engage prospects and current customers, oftentimes smaller B2B organizations do not have the time and/or resources to produce the amount of content they need to achieve results.

A recent webinar hosted by Uberflip offered tips to help marketers effectively curate content to maximize their reach while boosting brand credibility.

Read more...
 
Only 2.8% Rate Their Demand Gen Programs As Effective, ANNUITAS Enterprise B2B Study Reveals
Demand Generation Strategies
Tuesday, 04 November 2014 10:05

annuitas better logoOnly 2.8% of enterprise B2B marketers rate their demand generation campaigns as effective at achieving goals and fewer than half use buyer personas in their planning and strategy.

Those are just some of the finding of ANNUITAS’ 2014 Enterprise B2B Demand Generation Study, which focuses on enterprise-level firms with revenues in excess of $250M per year and most with more than 500 employees. Demand Gen Report was provided with a preview of the study, which will be released on Nov. 6.

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 4 of 287

Demanding Views

The Do’s and Don’ts of Content Marketing

By Sean Crowley, Director of Marketing, NetProspex

Crowley Headshot 62x93 1Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to an infographic from Demand Metric. Pretty impressive, I know.

But are you doing it right? Are you creating enough content and using the right distribution channels? Whether you’re new to the game or just in need of little a refresher, below are some critical content marketing dos and don’ts, and links to other content marketing thought leaders on the topic:

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

Precision Prospecting With ZoomInfo

zoominfo logoZoomInfo Pro is a prospecting tool designed to help sales teams save time searching for leads, and spend more time selling to the right target audience with the highest chance to close.

Read more...

Follow Us

 
 
 
Banner

Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

Read more...
 
MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

Read more...