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Feature Articles
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Written by Andrew Gaffney
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Wednesday, 07 July 2010 12:52 |
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 With research showing that companies deploying next generation sales automation tools are realizing higher lead conversion rates and shortened sales cycle times, interest in the Sales 2.0 movement continues to grow. More than 300 executives gathered in Boston last month for the latest in the series of Sales 2.0 conferences, which featured presentations from executives at Salesforce.com, Hubspot and Brainshark among others.
Polly Sumner, Chief Adoption Officer at salesforce.com, presented the opening keynote address at the Sales 2.0 East event, and shared insights into the “forensics” salesforce.com uses to analyze potential deployment gaps for its customers, as well as how the company is using the new Chatter collaboration platform to reduce internal email volume by up to 30%.
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DemandGen Reports
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Written by DG Report
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Wednesday, 07 July 2010 12:02 |
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LoopFuse recently announced the availability of FreeView, a free, fully-functional marketing automation platform designed to meet the needs of SMB marketers. FreeView, the free version of Loopfuse OneView, offers lead scoring, visitor analytics, and multi-flight, responsive email campaigns.
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Feature Articles
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Written by Andrew Gaffney
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Tuesday, 29 June 2010 11:56 |
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Following Oracle’s acquisition of the assets of Market2Lead last month, the industry grapevine has been buzzing with talk of other pending deals. The latest reports have Salesforce.com in talks to acquire Genius.com, although neither company would confirm or deny the possibility of a deal.
Back in April, Salesforce announced a definitive agreement to acquire Jigsaw, a leader in crowd-sourced data services. That deal was valued at approximately $142 million in cash, but insiders say Salesforce has set aside more than $500 million for other strategic acquisitions.
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DemandGen Reports
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Written by DG Report
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Tuesday, 29 June 2010 08:53 |
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iCentera recently announced the general availability of iCentera for Sales Channel Enablement, the newest addition to the company's lineup of on-demand software solutions. The new solution is built on the iCentera 7.0 sales enablement platform and is designed to help company’s achieve “sustainable improvements in direct and indirect sales channel performance.”
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Page 6 of 62 |
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Solution Spotlight
Solution Spotlight
NetProspex helps B2B salespeople and marketers grow the top of their funnel with the most targeted, in-depth and accurate business contact information available.
Users trade business contacts for credit, and find new sales opportunities with customized targeting criteria including job title, industry, geography, CRM vendor, company size, and more.
All contacts are verified to ensure accuracy, and backed by a 100% replacement guarantee.
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Bulletin Board
How does your webinar program stack up?
Wednesday, September 15 at 2 PM EDT
Find out what webinar best practices your peers are following – and learn strategies to get ahead of them.
Register Here
Conversational Marketing: 3 Essential Phases To Build Bi-Directional Dialogue Between Prospects & Vendors
Thu, Sep 23, 2010 at 12:00 PM - 1:00 PM ED
Tn this webinar, we will pull back the curtains on marketing automation technology and present real world case studies showing how companies are succeeding by focusing on the buyer, and using technology to enable multi-channel conversations.
Register Here
Walk Before You Run with Marketing Automation: 5 Baby-Steps to Lead Nurturing Success
Wed, Sep 29, 2010 at 1:00 PM - 2:00 PM EDT
This webinar will provide a roadmap for taking the necessary baby steps to success.
Register Here
Putting Process First: A Roadmap For Successful Lead Management & Marketing Automation
Thu, Oct 14, 2010 at 1:00 PM - 2:00 PM EDT
Join us as we discuss and outline the specific steps to building a lead management process.
Register Here |
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Industry Events
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
-Monte Beck, Vice President of Small Business Marketing, Verizon Telecom
-Ken B Fredman, Global Marketing, J.P. Morgan
-Beth LaPierre, Chief Listening Officer, OCMO, Eastman Kodak
-Additional speaker to be announced.
Thursday, October 21, 2010
The Grand Hyatt
New York, NY
More Info. |
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This event is the largest and most comprehensive B2B networking conference in the Northeast, drawing upwards of 15,000+ attendees and over 400 exhibits of innovative business product and service presentations.
Wednesday October 20, 2010
Jacob K. Javits Convention Center
New York, NY
More Info |
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B2B Marketing University is a series of educational seminars designed to help B2B marketers stay ahead of the curve and excel in the changing B2B marketing environment.
Tuesday, September 14, 2010
Affinia Manhattan Hotel
New York, NY |
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Demanding Views
 By Barbra Gagom, Social Media and Community Manager, Cloud9 Analytics
As we have seen over the last couple of years, consumer and BtoB buyer behaviors have been changing. Quite rapidly in fact.
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