Demand Gen Report

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Janrain Integrates With Oracle Marketing Cloud To Enable More Targeted Messaging
Industry News
Thursday, 02 April 2015 16:04

JanRainOracle placeitJanrain, a customer identity management solutions provider, has integrated with the Oracle Marketing Cloud in an effort to give B2B marketers actionable insights and data for more targeted, personalized messaging.

Announced at the Modern Marketing Experience event in Las Vegas, NV, the integration is designed to sync customer data to target prospects with relevant products, services and offers through multiple channels.

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Oracle Unveils Customer Identification And Modeling Tools At #MME15
Industry News
Written by Kim Ann Zimmermann, Senior Managing Editor   
Thursday, 02 April 2015 10:39

MME John-Stetic 04Oracle introduced several tools at its Modern Marketing Experience event this week designed to help marketers track customers across channels and devices, as well as identify prospects that match the profiles of their best customers.

In an interview with Demand Gen Report, John Stetic, Group VP of Product for Oracle Marketing Cloud, said these moves offer tighter integration between many of the company’s recently acquired technologies, including Eloqua’s marketing automation platform, BlueKai’s data management platform and the Responsys cross-channel marketing platform.

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MME15: B2B Marketers Must Align Campaigns And Data By Customer, Not Product
Industry News
Written by Kim Ann Zimmermann, Senior Managing Editor   
Wednesday, 01 April 2015 11:56

HurdMME-imageThe companies that align their marketing efforts and data with the customer journey are the ones that are going to succeed. That was the message from Mark Hurd, co-CEO of Oracle, as he delivered the keynote address at Oracle’s Modern Marketing Experience.

"Too often, we see marketing campaigns that are aligned by product, department or channels," Hurd noted.

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What To Include In A Buyer Persona
Rich Media
Wednesday, 01 April 2015 00:00

DGR-NL-IG-4-1-2015

Buyer personas can help organizations get a better understanding of their target customers, identify key interests and help create an opportunity to meet business goals. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the nine key components of buyer personas.

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LookBookHQ Releases Content Canvas For Personalized Content Experiences
Industry News
Wednesday, 01 April 2015 09:38

LookBookHQ-placeitLookBookHQ, an engagement marketing platform provider, launched Content Canvas. The new tool is designed to provide more control over the content experience by allowing marketers to offer the right content to engaged prospects through their preferred channel. It also allows users to track how long a prospect views a piece of content.

Unveiled at the Oracle Marketing Cloud's Modern Marketing Experience in Las Vegas, NV, Content Canvas integrates with Oracle Eloqua's marketing automation platform — primarily with the Campaign Canvas feature. The integration positions Eloqua users to align content with nurture tracks that are setup in Campaign Canvas to boost content engagement, accelerate the buyer's journey and increase MQLs.

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Demanding Views

Connecting With Customers Is No Longer Just For B2C Marketers

By Paul Mandeville, QuickPivot

PaulMandeville newDespite access to powerful marketing technology, B2B marketers continue to hamstring themselves when it comes to connecting with their customers — particularly in comparison to their B2C counterparts.

While B2C companies and products maintain vibrant digital communities — fueled by content and conversations — B2B products are often conspicuously absent from these channels or focus heavily on pushing corporate messages that their buyers don’t care about.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Allocadia Offers Revenue-Driven Performance

Allocadia placeitAllocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI.

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Industry Events

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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