Demand Gen Report

The 2015 Marketing Automation Outlook Guide
Guides
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 07 January 2015 12:21

shadow DGR DG015 GD OutlookGuide Dec 2014As we start 2015, many of the themes from 2014 — data-driven marketing, advanced lead scoring capabilities, predictive analytics and tracking campaign effectiveness — will continue to influence the marketing automation landscape.

Overall, there continues to be a major push to build more meaningful relationships with prospects. B2B marketers are increasingly turning to predictive marketing strategies to help identify the next customer. This year, personalization and customization will become the norm, according to many marketing automation experts we spoke to for this 2015 Outlook Guide.

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Cintell To Introduce Cloud-Based B2B Persona Development Platform
Industry News
Wednesday, 07 January 2015 09:44

Cintell logoCintell, a SaaS customer intelligence startup, plans to introduce a cloud-based persona development platform designed to collect, analyze, maintain, enhance and integrate customer insights companywide.

Launching mid-Q1, the free beta tool is positioned to provide marketers with the ability to create live customer personas in the cloud and publish the latest version across their organization.

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SiriusDecisions: 90% Of B2B Marketers Struggle To Find Value In Social Media Strategy
Social & Mobile
Tuesday, 06 January 2015 11:38

siriusdecision logoA recent study from SiriusDecisions revealed that only 10% of B2B marketing executives felt they were able to convey the business value of their social media strategy, although 95% have corporate social media accounts.

The study surveyed roughly 100 B2B marketing executives to analyze how B2B marketing leaders view social media within their organization — and how they are leveraging social media intelligence (SMI) tools to meet these initiatives. While 95% of B2B organizations have social media accounts, roughly half of these organizations are consistently

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Intellinote Integrates With Zapier For B2B Workflow Management
Industry News
Monday, 05 January 2015 12:14

Intellinote Zapier logosIntellinote, an enterprise collaboration tool for B2B marketing and sales teams, is now integrated with Zapier, a tool designed to automate tasks such as tracking social media mentions and when new opportunities are added to the database.  

The integration positions Intellinote to provide users with new integrated web applications that can help simplify B2B workflow management and collaboration — ultimately increasing productivity and efficiency within marketing and sales teams of all sizes.

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Mikogo Closes 30% More Deals With Marketing Automation
Demand Generation Strategies
Friday, 02 January 2015 11:37

Act-On MilkosAct-On Software announced that Mikogo, a manufacturer of desktop-sharing software for online meetings and web conferencing, has adopted Act-On to overhaul its lead management process.

Using Act-On's automated programs, Mikogo has achieved a 30% increase in closed deals.

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Demanding Views

How CMOs Are Using Data To Build Their 2015 Budgets

By Peter Tait, VP of Marketing, Radius

Tait Peter Radius1CMOs are busy tinkering with their marketing budgets. With this comes the responsibility of choosing from countless technologies promising to improve efficiency, ROI, and conversions. How can marketers leverage data to inform financial decisions?

According to Gartner analyst Laura McLellan, the top three challenges marketers face are growing profitable revenue, connecting more effectively with customers, and standing out amidst serious competition. What amount should CEOs be doling out to overcome these hurdles?

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Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Measurable Content Engagement With ClearSlide

ClearSlide logoClearSlide is a sales enablement tool designed to help sales reps engage customers on the phone, in-person and via email while providing sales reps actionable insights to enhance forecasting.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

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