Demand Gen Report

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B2B Marketers Leverage The Marketing Cloud To Personalize Engagement
Demand Generation Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 11 March 2015 11:41

MarketingCloudFeature imageFollowing several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through the integration of marketing activities under the marketing cloud.

Personalization is among the key benefits of marketing clouds, as they offer B2B marketers the ability to collect data on how prospects are interacting with the company through their buying journey. Marketers can track and access prospect insights from a central location, where the data can be leveraged for a range of marketing activities.

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Marketers Slow To Adopt Virtual Events
Rich Media
Wednesday, 11 March 2015 00:00

DGR-NL-IG-3-11-2015

While virtual events offer advantages such as lower costs per lead compared to in-person events, they have not been widely adopted by marketers. Only one third of marketers have tried virtual events, according to this infographic from InterCall. The conference and collaboration services provider surveyed more than 340 marketing professionals on their experiences, thoughts and perceptions of virtual events.

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Invoca For Search Tracks Calls And Clicks Across Devices, Channels
Industry News
Tuesday, 10 March 2015 08:41

Invoca logoInvoca, a provider of call intelligence technology, unveiled a new version of Invoca for Search that links mobile and desktop clicks with call data.

The company’s search marketing suite is positioned to provide marketers with insight into the consumer’s path to purchase as they search on any device, and move from online to offline.

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Study: Data Analytics Investment Expected To Rise In 2015
Marketing Analytics
Monday, 09 March 2015 09:53

On24 logoInvestment into data analytics tools is predicted to increase in 2015, according to a recent study from ON24. The study shows that a majority (97%) of B2B marketers find that using data analytics has shown enhanced results in marketing campaigns, and 87% of respondents stated they plan to increase marketing analytics spend in 2015.

The survey, conducted by Redshift Research, surveyed more than 220 B2B marketers on how marketing analytics are being leveraged within their organizations. The research also examined expectations for Big Data’s role in the workplace.

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Salesforce Adds Predictive Component To Marketing Cloud
Industry News
Friday, 06 March 2015 16:40

Salesforce logo newSalesforce launched Predictive Decisions for the Salesforce Marketing Cloud, which is designed to provide users with access to data intelligence from their CRM and marketing databases to increase conversions and engagement.

The new platform is positioned to help marketers leverage data science to analyze customer engagement and proactively deliver new content, products or offers that bring relevancy and resonance to customers through any channel.

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Demanding Views

The Human Touch Is Key To The Success Of Your Sales Organization

By Jamie Anderson, SAP

JamieAnderson SAP 2015Selling today is complex, and it’s no secret that the B2B buyer is king. They are digitally connected, socially networked and well informed. At the same time these empowered buyers are inundated with aggressive pitches, irrelevant sales exchanges and the fear that they aren't making good purchasing decisions. It can’t be that bad, though, right?

Apparently, it can be. A recent global survey, commissioned by SAP, highlights the biggest frustrations that B2B buyers have when vendors sell to them. The results leave you asking, "Where’s the personalized, human, touch?"

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Accelerating Sales With WebReply

WebReply logoWebReply's cloud-based sales acceleration platform is designed to help sales teams create segments, leverage marketing-approved content and gain insights on how to effectively nurture prospects through the sales funnel.

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Industry Events

Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

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The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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