Demand Gen Report

Merkle Acquires RKG To Bolster Digital Agency Services
Industry News
Monday, 07 July 2014 15:24

merkle-rkg logosMerkle, a CRM and marketing agency, has acquired RKG, a search and digital marketing agency based in Charlottesville, Va. Financial terms of the deal have not been disclosed.

This marks the second digital agency acquisition Merkle has completed in 2014, putting the agency on a promising path for the rest of the year. Between 2012 and 2013, Merkle experienced a net revenue increase of 43%.

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Orange Announces Salesforce Availability Via Cloud Hub
Industry News
Monday, 07 July 2014 09:13

Orange-Salesforce logosOrange Business Services, an international network and managed IT services provider, announced that Salesforce is now available via the company’s cloud hub.

The Business VPM Galerie hub gives Orange customers admittance to company — and partner company — SaaS and infrastructure software, all via the cloud. The announcement, made at the Salesforce1 World Tour in Paris, France, combines the benefits of VPN networks with the tractability of Salesforce’s cloud computing model.

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Study: Three Out Of Four Marketers Looking To Improve Lead Nurturing
Industry News
Thursday, 03 July 2014 08:39

BizoNurtureStudy coverNew data shows that three out of four marketers are looking to further optimize their nurturing strategies and 82% plan to increase spend on marketing technologies in the second half of 2014. Those were some of the key results of the annual State of B2B Lead Nurturing. The study, conducted by Bizo in association with Oracle Marketing Cloud, gathered responses from more than 500 B2B digital marketers.

Nearly 60% of these marketers reported that they are delivering at least 20% of B2B company revenues, and almost 25% contributing more than 40%.

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What Beer And Content Have In Common [Infographic]
Rich Media
Wednesday, 02 July 2014 00:00

DGR-NL-IG-7-2-2014

As we prepare for the July 4th holiday, Kapost and Salesforce ExactTarget Marketing Cloud brewed up this cool infographic to remind us of the many connections between beer and content marketing. Please act responsibly when consuming beer and creating content. Happy Independence Day!

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ON24 Adds Eloqua To Growing Integration List
Industry News
Wednesday, 02 July 2014 07:04

ON24 OracleSeveral weeks after its integration announcement with Marketo, ON24 announced that it has integrated its ON24 Platform 10 webcasting platform with Oracle Eloqua.

With the help of ON24’s new Integration Service, metrics collected via ON24 platforms will automatically sync into the user’s Eloqua platform. The metrics can then be utilized in the lead scoring process and aid users in locating leads that are ready to make a purpose.

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Demanding Views

A Blueprint For Building A Dream Relationship Between Sales And Marketing

Brian Kelly HeadshotBy Brian Kelly, CMO, InsideView

Marketing and sales departments in most companies are not working cohesively. This disconnect creates a less-than-effective strategy to develop long-lasting relationships with leads. Marketers traditionally gather minimal information about leads, which they then transfer to sales professionals who attempt to make a connection. This process is generally inefficient and ineffective.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

VideoShare From uStudio

uStudio logoVideoShare is a new solution from uStudio positioned to help organizations share videos and measure their use across sales, marketing and services operations.

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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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