Demand Gen Report

Personalization, Social Selling And Retargeting Are Hot Topics In 2014
Industry News
Written by Brian Anderson, Associate Editor   
Tuesday, 23 December 2014 12:46

shutterstock 221819656As 2014 comes to a close, personalized and relevant content played a pivotal role in Demand Gen Report’s top 15 articles of the year. The importance of identifying what content prospective buyers prefer to consume throughout the buying process shined through various other talking points — including retargeting strategies, social selling and buyer personas.

Here are Demand Gen Report’s top 15 articles from 2015:

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Why Personalized Marketing Will Dominate In 2015
Rich Media
Tuesday, 23 December 2014 00:00

DGR-NL-IG-12-23-2014

 

With unprecedented customer data, savvy marketers are creating customized experiences for site visitors. This infographic from Formstack details the trends in personalized marketing to look for in 2015.

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ON24 Unveils Video Portal For Webcast Curation
Industry News
Tuesday, 23 December 2014 11:04

On24 logoON24 launched its Webcast Elite Video Portal, designed to help users B2B marketers present past webinar content in a YouTube-like portal.

The portal is positioned to enable content marketers to promote completed webcasts to larger target audiences, increasing overall reach and ROI.

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Ektron Adds Pardot, Eloqua and Silverpop Connectors
Industry News
Monday, 22 December 2014 09:30

Ektron logoEktron, a provider of digital experience management software, added integrations with Pardot, Eloqua and Silverpop marketing automation systems to its library of out-of-the-box data connectors.

By integrating data in real time from sales and marketing systems, Ektron is positioned to offer marketers a platform to deliver data-driven, personalized online experiences and targeted content to their prospects, leads and customers.

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Tellwise Unveils Its Sales Acceleration Platform
Revenue Strategies
Friday, 19 December 2014 09:24

tellwise  logoTellwise, a cloud-based sales acceleration technology provider, unveiled a platform designed to automate the sales lead tracking process and enhance engagement between prospective buyers and the sales rep.

The platform, which is integrated with Salesforce, is positioned to combine email, instant messaging, collaboration, and analytics in one location. It is also intended to deliver highly-focused content that relates and resonates with prospective buyers.

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Demanding Views

Inbound Marketing Celebrates 4,000th Anniversary

Jeff Winsper, President, Black Ink

Jeff Winsper HeadshotNews flash everybody. Inbound marketing is so old school. Some claim even back to the 11th century BC. I was being generous in my headline.

I get a chuckle when B2B marketing practitioners glom onto a fancy new name for some marketing principle that has been around for thousands of years. Then everybody rallies the wagons and wails on the bugles as if there some new magical way to create demand for consumers. Inbound marketing is in effect the same principle as “pull marketing.” Of course, we remember the classic “push, pull marketing” from our marketing 101 class. I’ll frame up the situation as a refresher to make the point.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Scaling Content Creation With NewsCred

newscred logoNewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

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