Demand Gen Report

HP Execs Map Out Marketing Plan For Partners
Demand Generation Strategies
Written by Alicia Fiorletta, Senior Editor   
Tuesday, 01 April 2014 07:13

HP-logo-300x300This story originally appeared in Demand Gen Report's sister publication, Channel Marketer Report.

HP is in the midst of a five-year transition— with the channel being at the heart of the process. Over the past year, the company has focused on three core pillars to increase partner engagement and success: Simplicity, profitability and predictability.

Now venturing into its third year of its five-year plan, HP has transformed its PartnerOne program and is working toward making its channel marketing initiatives competitive differentiators for the company as a whole.

IBM To Invest $100M To Grow Its Marketing Consulting Business
Industry News
Monday, 31 March 2014 11:30

IBM logoIBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of the investment, the company plans to 10 new IBM Interactive Experience labs, which are designed to provide clients with the opportunity to work with experts in mobile and digital marketing.

In a separate effort to bolster its marketing offerings, the vendor is said to be in talks to acquire marketing automation vendor Silverpop.

CMO Council Survey: Content Sharing Circles Have Strong Impact on Vendor Selection
Content Strategies
Monday, 31 March 2014 07:00

Research stock imageBusiness buyers have become more reliant on third-party information to make business decisions and look to content sharing circles to help them along the buying process, according to a new study conducted by The CMO Council in partnership with NetLine Corporation.

The study, titled: The Content Connection to Vendor Selection, provides insight into how different types of marketing content impact critical stages of the buying process.

Skura Upgrades Sales Enablement Platform For Greater Visibility
Revenue Strategies
Thursday, 27 March 2014 15:44

SkuraSales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility and auditability throughout the entire sales process.

This next generation technology, which the company calls adaptive sales enablement, is designed to align customer interests and behavior with the content, messaging, and activities of sales and marketing teams.

Uberflip Integrates With HubSpot To Measure, Boost Content ROI
Content Strategies
Thursday, 27 March 2014 00:00

Hubspot UberflipUberflip, an interactive content marketing platform provider, has integrated with HubSpot, offering users of both platforms a more complete view of content performance.

The integration is designed to help marketers understand which types of content are most effective and score individual pieces of content.

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Demanding Views

How To Measure Marketing Attribution: Revenue Marketers Rise To The Challenge

Pedowitz Joyce Duo HeadshotBy Jeff Pedowitz and Kevin Joyce, The Pedowitz Group

In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Imagine you could demonstrate and manage the impact of marketing on revenue? Imagine you knew which half of your budget was well spent?

For a B2B company with sales cycles of more than six months this may still not be easy. Notice we are not talking about a labor of Sisyphus, pursuing marketing ROI on a single marketing initiative.


Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »


Solution Spotlight

Infusionsoft’s Small Business Sales And Marketing Scorecard

infusionsoft-logoThe Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost sales.


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Industry Events

The Marketing Nation Summit

When: April 7 – 9, 2014

Where: San Francisco, CA

Join the Marketing Nation as over 3,500 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Summit 2014 will provide an engaging experience to grow your expertise and network over two and a half days. Connect with ideas, marketers, and resources to help YOU achieve success faster!


When: April 23 – 25, 2014

Where: Phoenix, AZ

#ICON14 is the eighth annual conference for small business, hosted by Infusionsoft. This 3-day event brings together the brightest minds in small business from around the world to learn, network and share best practices for success. The event provides everything from inspiring keynote speakers to hands-on Infusionsoft training, plus tips on lead generation, conversion and customer delight. Breakout sessions cover a range of topics like Infusionsoft product training, marketing strategy, social media, business management, automation, branding, copywriting, affiliate marketing and more.

SiriusDecisions Summit 2014

When: May 21 – 23, 2014

Where: Orlando, FL

The SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.