Demand Gen Report

Sprinklr Acquires Advocacy Marketing Vendor BRANDERATI
Industry News
Monday, 08 September 2014 09:38

Sprinklr-Branderati logosSprinklr, a social media management platform provider, announced that it has completed its acquisition of BRANDERATI, a platform provider that offers advocate and influencer marketing capabilities. Further details of the deal, including the purchase price, were not disclosed.

The acquisition is the third major purchase Sprinklr has made in the past six months, coming weeks after acquiring TBG Digital and buying Dachis Group earlier in the year. The expansion, is in preparation of a potential IPO in 2015, according to a report in The Wall Street Journal.

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Reseller BrainSell Adds Act-On To Its Offerings
Industry News
Friday, 05 September 2014 08:51

brainsell-acton logosBrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings.  BrainSell  is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot.

The announcement comes shortly after BrainSell launched a new web site that includes a comparison tool, which is designed to help users compare marketing automation platforms available through the reseller.

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Viralheat Partners With SugarCRM To Enhance Social Lead Targeting
Industry News
Thursday, 04 September 2014 08:55

viralheatsugarcrm logosViralheat, a social media management and monitoring software provider, announced an integration with SugarCRM, a move intended to help users leverage social interactions to boost customer relationships.

The integration connects Viralheat users to their SugarCRM accounts, designed to allow users to create and manage leads generated via their social channels. The partnership can also allow users to generate activity records on leads and track them through the sales funnel. Leads can also be sent to the sales team, which can help companies prioritize high-value targets.

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Content Gap Analysis Becoming Bigger Priority For Marketers
Content Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 03 September 2014 10:01

contentgap imageB2B marketers are not lacking when it comes to content. According to research from eMarketer, 91% of B2B marketers are using content marketing, and 60% create at least one piece of content a week.

Research from the Custom Content Council  found that 42% of the $43.9 billion spent on marketing in 2013 was allocated to content marketing.

However, many marketers are still struggling to yield results from their content creation efforts. Of the companies employing content marketing, fewer than half (42%) say their efforts are effective, according to research from MarketingProfs and the Content Marketing Institute.

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Marketing Automation: Sales Or Marketing Tool? [Infographic]
Rich Media
Wednesday, 03 September 2014 00:00

DGR-NL-IG-9-3-2014

Marketing automation was once seen as a tool solely for marketers. As companies are beginning to take full advantage of the process, however, they are seeing benefits across the board. This infographic from Pardot details the suggested daily strategies of both marketers and sales people.

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Demanding Views

How to Apply Content Marketing to All Stages of the Sales Cycle

By Israel Martinez, Product Manager, DNN

 

israel-martinez-headshotYou want a shorter sales cycle and your customers want a shorter buying cycle. No one benefits from prolonging the process. But if your goals are aligned, why is it that things seem to be going in the opposite direction?

According to the International Data Corporation (IDC), 56% of the buying process is spent searching for educational content. IDG reported that 86% of B2B buyers say that the content created by marketing departments is not useful, relevant or aligned with their needs. A study from Forrester says that 76% of buyers choose vendors that can have intelligent conversations and deliver effective value messages, and Sirius Decisions reported that the number one sales inhibitor is an organization’s inability to communicate the value of their products.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Marketing And Sales Alignment With itracMarketing CRM

itracMarketing logoItracMarketing CRM (formerly itracEMS) provides marketing automation, email marketing, social marketing, lead scoring and lead management from a single platform.

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Industry Events

2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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