DemandGen Report

The Pedowitz Group recently announced a global alliance with Leadfabric, a thought leader for demand generation services in Europe. The partnership brings together the thought leadership and best practices provided by both firms. Multi-national companies will now be able to work with a single firm to fulfill their demand generation needs on a global basis.

"We are very excited to partner with Leadfabric," said Jeff Pedowitz, President and CEO of The Pedowitz Group. "Their results-oriented philosophy and methodology aligns with our approach and vision for achieving demand generation excellence with our customers. Together, we can now be the global demand generation agency of record and logical first choice for many firms."

As Sales 2.0 concepts urge marketers to get crafty and utilize cutting edge technologies to optimize prospect and customer interactions, marketers are tasked with enhancing messaging to step outside the traditional marketing box. With social and web 2.0 capabilities outpacing the conventional email message, marketers are ramping up their efforts to take advantage of these technologies.

“Media motivates; text informs,” said Jim Burns, President & CEO, Avitage. “Today, we need to go beyond making people knowledgeable. We must also motivate them to make changes and take action. This is the real communication challenge.”

Genius.com recently announced several company milestones. The company said that it had grown its revenue over 80% year over year, for the quarter ending April 30, 2010. The company also announced a 98% renewal rate among customers. The company said it plans to achieve profitability this year resulting from the combined effect of high revenue growth, low customer churn and streamlining of operations.