Demand Gen Report

Leadspace-Eloqua Integration Enables Lead Targeting Through Social Data
Industry News
Thursday, 26 June 2014 07:51

Oracle Marketing Cloud-LeadspaceLeadspace announced a new partnership with Oracle, enabling the social-driven demand generation platform to integrate with the Oracle Eloqua marketing automation solution.

The integration will enable marketers to enrich existing leads or import leads from Leadspace seamlessly into the Eloqua platform, listen for buying signals across multiple online sources and identify and engage new customers based on this insight. The combination utilizes social data, Big Data and other sources to help marketers understand and target the most valuable prospects.

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Special Report: Trends In SEO and Inbound Marketing
White Papers
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 25 June 2014 11:10


Shadow DGR DG005 FEAT SEOInbound FINALAttracted to the lower cost-per-lead, greater lead volumes and other benefits, marketers are allocating larger portions of their marketing budgets to inbound marketing. The share of the marketing budget designated to inbound marketing tactics already exceeds 50% and is projected to rise to 65% in North America by 2015, according to SiriusDecisions.

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Corporate Visions Acquires Sales Enablement Content Firm Launch International
Industry News
Wednesday, 25 June 2014 09:24

CorporateVisions LaunchInt logosCorporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content.

This deal further enhances Corporate Visions’ customer conversation system and expands its position as a provider of consulting, content and training products and services to help companies improve their selling conversations.

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Strategies For Content Promotion [Infographic]
Rich Media
Tuesday, 24 June 2014 15:55

content-roadmap promo chart of the week temp

Just as important as creating a unique and valuable piece of content for your audience, is promoting that content so your audience actually sees it. This infographic from Boot Camp Digital, a social media training company, provides tips for getting the most bang from each piece of content.

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InsideView Announces Collaborative Features For Microsoft Dynamics
Industry News
Tuesday, 24 June 2014 08:12

InsideView logoInsideView, a CRM Intelligence platform, announced that it is introducing new collaborative capabilities to Microsoft Dynamics through its Insights application. The new features are designed to enhance the efficiency of communication and collaboration among work teams by allowing users to post articles and events to Yammer feeds without having to switch applications.

InsideView partnered with Microsoft Dynamics CRM last year, providing users with company and contact information, professional connections and relevant news and social insights.

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Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.

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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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