Demand Gen Report

Lead LifeCycle Series Wrap-Up: Accelerating The Buyer’s Journey, From Lead Generation To Nurturing And Beyond
Industry News
Written by The Demand Gen Report Staff   
Wednesday, 30 July 2014 11:40

LLS-Funnel imageMore than 1,000 attendees gained insights from their peers and industry thought leaders during Demand Gen Report inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B organizations are using to effectively address each stage the buying cycle.

Here are some highlights and links to on-demand versions of the sessions.

Justin Gray, CEO of LeadMD, kicked off the series with his session, Benchmarking The Buyer’s Journey, which outlined changes in the demand funnel. Some statistics he shared:

The State Of Marketing And PR in 2014
Rich Media
Wednesday, 30 July 2014 00:00


When it comes to content marketing and PR tactics, only 60% of marketing and PR professionals have a content marketing strategy in place. This infographic from Vocus and Market Connections busts some of the myths when it comes to blogging, SEO, PR and content marketing.

Appboy Introduces Multivariate Testing Feature
Content Strategies
Tuesday, 29 July 2014 07:33

Appboy logoAppboy, a marketing automation platform for mobile apps, announced new multivariate testing capabilities designed to help marketers test variations of headlines, copy and content on multiple messaging channels, including email, in-app messaging and push notifications.

The company is positioning the tool as a way for marketers to identify and automate the messaging mix that will have the highest impact on metrics such as conversion rate, click-through rate and revenue generated, according to Bill Magnuson, co-founder and CTO of Appboy.

Salesforce Unveils Tool To Help Sales Teams Personalize Campaigns
Industry News
Monday, 28 July 2014 09:04

SalesforceSalesforce unveiled Salesforce1 Sales Reach, which brings together Salesforce1 Sales Cloud, Pardot and Communities into a new solution that is designed to help sales teams deploy personalized, one-on-one campaigns to accelerate the buying journey.

"In this new connected era, sales reps must be empowered to cultivate long-term, meaningful relationships with customers in order to be successful — transactional touch points won't drive impactful results," said Linda Crawford, EVP and GM of Sales Cloud at Salesforce. "With Salesforce1 Sales Reach, sales reps can engage with the customer at just the right moment with instant marketing and selling to build better relationships with customers at scale and ultimately accelerate sales."

Marketo Reports 60% Growth In Q2, Citing Strong Adoption And New Apps
Industry News
Friday, 25 July 2014 13:59

marketo logoMarketo  announced that Q2 2014 revenues reached $36 million, a 60% growth over the same period the previous year.

"Across the board, we delivered a strong quarter as customers adopted our customer engagement platform and purchased new applications such as our Real Time Personalization product, which we released early in the quarter," said Phil Fernandez, Chairman and CEO of Marketo. “Marketers are choosing our innovative solutions to build individual and personal long-term relationships with their customers.”

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Demanding Views

Why Today’s B2B Marketing Landscape Is A ‘No Man’s Land’

LouisFoong headshotAn Interview With Louis Foong, President & CEO, The ALEA Group


The continuous innovations in B2B marketing strategies and technologies have left marketers in a state of limbo — trying to keep up with the changes being made in their daily routines.

In a recent interview with Demand Gen Report, Louis Foong, President and CEO of The ALEA Group, discussed how marketing departments are handling the constantly changing B2B marketing environment.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Salesforce And Gmail Integration With Ebsta

Ebsta logoEbsta is a solution designed to provide Salesforce users with Gmail and Google Calendar integration, with the goal to simplify the way marketers organize communications within their CRM system.


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