Demand Gen Report

Dreamforce Panel: The Future Of The Marketing Cloud Is All About Integration
Industry News
Written by Matt McKenzie, Content Director, Content4Demand   
Tuesday, 21 October 2014 09:09

dreamforce14 logoOver the past few years, Salesforce’s annual Dreamforce event has evolved into something more than just a conference or a trade show. With well over 100,000 people in attendance this year, and celebrities such as Al Gore and Hillary Clinton crowding the keynote bill, Dreamforce has turned — for better or for worse — into a cultural phenomenon for the tech industry.

Look past the traffic jams and Hawaiian music, however, and there’s still a lot happening for anyone interested in marketing technology — especially in terms of how the industry is pushing towards tighter integration of the cloud-based marketing technology stack.

Read more...
 
Gagein 2.0 Uses Predictive Scoring And Artificial Intelligence To Prioritize Sales Activities
Revenue Strategies
Monday, 20 October 2014 08:34

gagein logoGagein announced the next generation of its sales productivity tools as well as upgrades to its Salesforce edition at Dreamforce.

The application is positioned as a tool that uses artificial intelligence, Big data analysis and predictive algorithms to find actionable sales triggers from online news.

Read more...
 
Brainshark Launches Sales Onboarding Platform
Revenue Strategies
Friday, 17 October 2014 14:24

brainshark logoBrainshark announced the launch of Brainshark Sales Accelerator, a platform designed to boost sales onboarding, training and prospecting to help new sales reps close deals in less time.

The platform, which was unveiled at Dreamforce, is also positioned to help managers analyze the performance of reps and content to help identify how specific content affects sales cycles and coach sales reps more effectively.

Read more...
 
KnowledgeVision Teams With SAVO On Sales Enablement Offering, Adds Salesforce Connector
Revenue Strategies
Friday, 17 October 2014 09:54

KnowledgeVision-SAVO logosKnowledgeVision and SAVO announced at Dreamforce that they have teamed up to offer multimedia enhancements for SAVO Inspire. Designed to help capture the attention of prospects and customers, the solution enables sales reps to incorporate interactive video elements into their presentations and digital conversations.

Available immediately, the solution is positioned to make it easy to create and use video-enabled online presentations as a fundamental part of the sales process. It combines KnowledgeVision’s Knovio apps with SAVO Inspire to help sales and marketing professionals create, send, track and measure personal multimedia communications. Detailed tracking and analytics inform the sender when the postcard is opened and exactly how the recipient interacts with the message.

Read more...
 
NetProspex Unveils Deeper Integration With Marketing Automation Platforms
Marketing Analytics
Friday, 17 October 2014 08:30

netprospex logoNetProspex announced enhancements to its Workbench data services platform, including deeper integrations with Eloqua, Marketo, NetSuite and Salesforce.com.

The release is positioned to expand the scope of the platform, providing marketers with deeper analytics and insights into the health and productivity of their marketing databases. In addition, the enhanced platform is designed to support trigger-based audience acquisition based on ideal target profiles.

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 8 of 287

Demanding Views

The Do’s and Don’ts of Content Marketing

By Sean Crowley, Director of Marketing, NetProspex

Crowley Headshot 62x93 1Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to an infographic from Demand Metric. Pretty impressive, I know.

But are you doing it right? Are you creating enough content and using the right distribution channels? Whether you’re new to the game or just in need of little a refresher, below are some critical content marketing dos and don’ts, and links to other content marketing thought leaders on the topic:

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

RingLead Offers Data Deduplication And Standardization

RingLead logoRingLead is a tool designed to analyze, remove, merge and prevent Salesforce duplicates, including leads, contacts and accounts.

Read more...

Follow Us

 
 
 

Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

Read more...
 
MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

Read more...