Demand Gen Report

ANNUITAS Launches Email Deliverability Assessment
Industry News
Tuesday, 01 July 2014 11:36

ANNUITAS logoANNUITAS announced the availability of its Email Deliverability Assessment, a tool that will help marketers analyze their overall deliverability performance and offer compliance best practices.

The assessment provides a holistic view of an organization’s email deliverability, analyzing content sent by the user in order find areas that create potential concern. Within three business days, users will receive their results so they can educate themselves on areas that need improvement, while also allowing users to quickly resolve potential compliance concerns.

MarketingProfs’ Virtual Conference: Speak In A Bold, Active Voice On Social Media
Content Strategies
Written by Brian Anderson, Associate Editor   
Monday, 30 June 2014 13:00

MarketingProfsSummit screenshotAt the recent MarketingProfs Virtual Conference, a wide range of social media experts came together to offer their insights on effectively managing the social aspects of content marketing campaigns — including the ideal lengths of posts — and strategies for personalizing social outreach.

Successful social media posts consist of valuable content for the marketer’s target audience. Content that is found valuable among a social community are often the pieces of content that circulate the furthest. The content has to pass the “re-share” test in order to be considered valuable, according to Guy Kawasaki, Chief Evangelist at graphic design platform Canva.

Qvidian Teams Up With Alinean To Help Sales Teams Prove Value
Revenue Strategies
Friday, 27 June 2014 09:28

qvidianalinean logoQvidian, a sales execution solutions provider, announced that it has entered a strategic partnership with Alinean, a provider of interactive B2B value selling and marketing tools.

Pairing Qvidian’s sales execution solutions and Alinean’s value actualization tools, sales teams will be able to communicate efficiently with prospective buyers in order to boost win rates, improve overall quota attainment and promote revenue growth.

Leadspace-Eloqua Integration Enables Lead Targeting Through Social Data
Industry News
Thursday, 26 June 2014 07:51

Oracle Marketing Cloud-LeadspaceLeadspace announced a new partnership with Oracle, enabling the social-driven demand generation platform to integrate with the Oracle Eloqua marketing automation solution.

The integration will enable marketers to enrich existing leads or import leads from Leadspace seamlessly into the Eloqua platform, listen for buying signals across multiple online sources and identify and engage new customers based on this insight. The combination utilizes social data, Big Data and other sources to help marketers understand and target the most valuable prospects.

Special Report: Trends In SEO and Inbound Marketing
White Papers
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 25 June 2014 11:10

Shadow DGR DG005 FEAT SEOInbound FINALAttracted to the lower cost-per-lead, greater lead volumes and other benefits, marketers are allocating larger portions of their marketing budgets to inbound marketing. The share of the marketing budget designated to inbound marketing tactics already exceeds 50% and is projected to rise to 65% in North America by 2015, according to SiriusDecisions.

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Demanding Views

A Blueprint For Building A Dream Relationship Between Sales And Marketing

Brian Kelly HeadshotBy Brian Kelly, CMO, InsideView

Marketing and sales departments in most companies are not working cohesively. This disconnect creates a less-than-effective strategy to develop long-lasting relationships with leads. Marketers traditionally gather minimal information about leads, which they then transfer to sales professionals who attempt to make a connection. This process is generally inefficient and ineffective.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

VideoShare From uStudio

uStudio logoVideoShare is a new solution from uStudio positioned to help organizations share videos and measure their use across sales, marketing and services operations.


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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.


When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!