Demand Gen Report

[Infographic] Getting Started With Influencer Marketing
Rich Media
Tuesday, 17 June 2014 00:00

 

chart of the week temp-dgr

 

Influencer marketing has generated a lot of buzz among B2B marketers lately, but many don’t know where to start. This infographic from Marketo outlines where to find relevant experts, how to target influencers based on the three Rs (reach, relevance, and resonance), how to partner with an influencer and how to make sure you’re giving back.

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ON24 Integrates With Marketo To Share Webinar Data
Marketing Analytics
Tuesday, 17 June 2014 08:22

on24-marketo logoON24, a provider of webinars and virtual communication solutions, announced integration between the ON24 Platform 10 webcasting solution and the Marketo Customer Engagement Platform.

At the core of the integration is the ON24 Integration Service, which enables registration and activity data from ON24 webinars to be delivered directly to the Marketo platform, where it can be used by customers in lead qualification, scoring and nurturing programs.

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GetResponse Unveils Landing Page Tool
Industry News
Monday, 16 June 2014 08:39

GetResponse logoGetResponse, an email service provider for small- and medium-sized businesses, announced its Landing Page Creator 2.0, which includes 100-plus templates to help marketers create landing page without IT assistance, training or coding background.

By combining email and landing page functions, the GetResponse platform enables lead generation through the built-in web forms. Marketers can build and maintain customer loyalty programs and extend exposure through comprehensive social media integration.

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Globys Releases Machine-Learning Tool For Personalization
Industry News
Friday, 13 June 2014 07:14

Globys logoGlobys, a provider of Big Data analytic solutions, released Globys Mobile Occasions to help marketing teams understand and dynamically respond to customer behaviors, intentions and motivations. Delivered as a managed service, the solution taps into marketing experimentation and dynamic machine learning to automate personalization efforts.

The technology leverages scientific methodologies to uncover unique behavioral insights and automatically tests, adapts, and scales context-based marketing campaigns.

 

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Elastic Grid Launches Cloud-Based Demand Generation Suite For Channel Partners
Industry News
Thursday, 12 June 2014 09:50

ElasticGrid logoElastic Grid, the B2B channel marketing solution platform formerly known as Elastic Digital, unveiled a new cloud-based demand generation suite designed to help channel partners quickly launch campaigns. The mobile platform provides partners with access to co-branded marketing campaigns, enablement tools and downloadable sales and marketing collateral from any internet-connected device.

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Demanding Views

Driving Better Mobile Engagement With Your Content

pauldanter headshotBy Paul Danter, VP of Sales and Marketing, Genwi

We all know that mobile is becoming the device of choice for accessing, referencing and researching most types of information. It’s instantly on, always connected and almost always available.

According to IDC, "by 2015, more Americans will access online content from a mobile device than through a desktop computer." Use any form of public transportation and you’ll know this to be true.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Predictive Lead Scoring With Fliptop

fliptop logoFliptop is a SaaS-based predictive scoring platform that analyzes thousands of internal and external data points, and uses machine learning techniques to prioritize leads and accounts.

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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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