Demand Gen Report

The Changing Look Of Content: More Visual And Mobile [Infographic]
Rich Media
Wednesday, 16 July 2014 00:00

DGR-NL-IG-7-16-2014

Today’s B2B buyer is gravitating toward more visual content that that is easily accessible and viewable on multiple devices. B2B buyers are also consuming content more frequently, with 75% saying that they rely more on content than a year ago as they make buying decisions. Those are a few of the finding of Demand Gen Report’s 2014 B2B Content Preferences Survey highlighted in this infographic.

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Oracle Marketing Cloud Enhancements Simplify Marketing, Personalize Customer Experiences
Industry News
Wednesday, 16 July 2014 10:57

Oracle Interact 2014 logoAt its Oracle Marketing Cloud Interact 2014 event this week, Oracle announced upgrades to the Oracle Marketing Cloud designed to deliver simplified, customer-centric marketing and create ideal customers. Key enhancements include look-alike modeling to help companies accurately pinpoint ideal customer prospects, more mobile-native engagement options, and content marketing capabilities that make it easier for marketers to simplify content creation and distribution across multiple channels. 

The upgrades further integrate Oracle’s range of marketing solutions — which include Oracle EloquaOracle ResponsysOracle BlueKaiOracle Content Marketing and Oracle Social Marketing — and reinforce Oracle Marketing Cloud’s position as the industry’s most comprehensive marketing platform.

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Inaugural Lead LifeCycle Series Covers Buyer’s Journey From Acquisition To Nurturing And Beyond
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 16 July 2014 09:06

LLCS logoDemand Gen Report is hosting the inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B organizations are using to effectively address each stage the buying cycle. In addition, attendees will learn how to tackle each stage with relevance and intelligence, aligning their tactics with targeted buyers’ interests and needs.

Marketers can register once to attend the entire series, which runs the entire week of July 21-25.

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Act-On Upgrades Platform With Dynamic Funnel Reports, Expanded Integrations
Industry News
Written by Kim Ann Zimmermann, Managing Editor   
Tuesday, 15 July 2014 14:46

Act-On-TransparentAct-On Software announced its latest platform enhancements designed to empower marketers with the flexibility and control to customize individual user experiences and reports based on unique business processes.

“We’ve really focused on four key areas: Updating the users experience, customization, content and funnel reporting,” said Atri Chatterjee, CMO of Act-On Software, in an interview with Demand Gen Report. “In particular, the new funnel reports enable users to customize reports and view data in real time. They can run multiple funnels simultaneously to perform such tasks as tracking a particular campaign or modeling a buyer’s journey.

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Study: Sales People Feel Unprepared For Critical Conversations
Industry News
Tuesday, 15 July 2014 09:46

CorporateVisions logoA new Corporate Visions study reveals a disconnect between where sales people feel pressure and how well their companies prepare them for critical sales conversations.

Sales reps feel “grossly unprepared” when it comes to interactions regarding justifying the investment and negotiations, according to Tim Riesterer, chief strategy and marketing officer for Corporate Visions.

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Demanding Views

The Dos and Don’ts of Lead Nurturing

LBrubaker headshotBy Lauren Brubaker, Demand Gen Manager, NetProspex

 

Take a second and think about your lead conversion rate. Could you name it right now? Hopefully you can. Conversion rates from inquiry to MQL — and MQL to opportunity — are two crucial stats that demand gen marketers should always have at the ready. Why? Because they tell you how your lead nurturing programs are performing, and lead nurturing is a demand gen marketer’s bread and butter.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Radius Helps Marketers Create Targeted Lists, Measure Campaign Performance

Radius logoRadius is designed to help B2B marketers create targeted lead lists and measure campaign performance when marketing to SMB prospects.

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Industry Events

INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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