Demand Gen Report

B2B Marketers Turn To Event Tools To Capture Behavioral Data
Demand Generation Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 17 December 2014 11:45

event-marketing imageWhile the role of digital marketing grows more prominent, in-person events continue to receive a significant portion of overall B2B marketing budgets. According to Forrester, trade shows still constitute the biggest line item on a B2B marketers budget, with nearly 20% of spend being committed to live events.

While progressive B2B marketers are seeking to measure the overall return on their investment in events, the numbers can be elusive, according to Laura Cross, Research Director for Demand Generation Strategies at SiriusDecisions. “It's difficult because marketers are being asked to prove the value from more than just a marketer's point-of-view. There has to be less focus on how many people are there, and more focus on the overall experience of the event.”

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15 Email Marketing Myths Debunked
Rich Media
Wednesday, 17 December 2014 00:00

DGR-NL-IG-12-17-2014

Many people believe that “free” in a subject line will relegate their emails the spam folder or that Monday mornings are the best times for sending emails. This infographic from Email Monks takes on some of these widely held beliefs. 

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Flowfinity Launches Mobile App Editor For B2B Marketers
Social & Mobile
Tuesday, 16 December 2014 09:46

Flowfinity LogoFlowfinity, an enterprise mobile apps provider, announced the launch of its revamped app editor, designed to help B2B marketers create and maintain mobile apps.

The product release also includes revision control, intended to ease app updates by allowing users to modify and test apps in a separate environment.

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Brainshark Announces PDF Support For SlideShark App
Content Strategies
Monday, 15 December 2014 09:07

brainshark logoBrainshark, a sales enablement solution provider, announced that its SlideShark app now supports PDF files. The company expects this added support will offer users a more flexible and convenient experience with its sales presentation solution.

With SlideShark 4.0, reps and other users are positioned to now leverage PDF datasheets, case studies, follow-up materials and more. Detailed analytics can be measured to show when and how much of a PDF document has been viewed, helping to pinpoint topics of interest. Organizations also can get detailed insight into how its sales teams and other employees are using and presenting PDF content.

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Full Circle CRM Unveils New Application To Enhance Campaign Performance Visibility
Industry News
Friday, 12 December 2014 09:38

fullcircle-crm-logoFull Circle CRM recently launched Opportunity Gatekeeper, an application designed to help marketers more accurately track campaign performance and influence by providing up-to-date data on opportunity records.

Built on the Salesforce1 Platform, Opportunity Gatekeeper is intended to help user have more efficient, effective operations by tying opportunities to their respected account and enabling pre-population of opportunity fields right from the account or contact database. The application also positions sales teams to obtain more accurate data on the opportunity record, enhancing their overall productivity.

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Demanding Views

How CMOs Are Using Data To Build Their 2015 Budgets

By Peter Tait, VP of Marketing, Radius

Tait Peter Radius1CMOs are busy tinkering with their marketing budgets. With this comes the responsibility of choosing from countless technologies promising to improve efficiency, ROI, and conversions. How can marketers leverage data to inform financial decisions?

According to Gartner analyst Laura McLellan, the top three challenges marketers face are growing profitable revenue, connecting more effectively with customers, and standing out amidst serious competition. What amount should CEOs be doling out to overcome these hurdles?

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Measurable Content Engagement With ClearSlide

ClearSlide logoClearSlide is a sales enablement tool designed to help sales reps engage customers on the phone, in-person and via email while providing sales reps actionable insights to enhance forecasting.

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The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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