Demand Gen Report

What The MLB Can Teach You About A/B Testing [Infographic]
Rich Media
Wednesday, 05 November 2014 00:00

DGR-NL-IG-11-5-2014

After an intense World Series, B2B marketers can learn a lot from how the MLB increases its online conversion rates. Wingify highlights in this infographic about how the simple act of A/B testing can make a major impact on any company’s online sales.

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Ethics And Opinion Remain Crucial Components In Content Curation
Content Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 05 November 2014 09:48

uberflip logoWhile content marketing initiatives are a great way to effectively engage prospects and current customers, oftentimes smaller B2B organizations do not have the time and/or resources to produce the amount of content they need to achieve results.

A recent webinar hosted by Uberflip offered tips to help marketers effectively curate content to maximize their reach while boosting brand credibility.

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Only 2.8% Rate Their Demand Gen Programs As Effective, ANNUITAS Enterprise B2B Study Reveals
Demand Generation Strategies
Tuesday, 04 November 2014 10:05

annuitas better logoOnly 2.8% of enterprise B2B marketers rate their demand generation campaigns as effective at achieving goals and fewer than half use buyer personas in their planning and strategy.

Those are just some of the finding of ANNUITAS’ 2014 Enterprise B2B Demand Generation Study, which focuses on enterprise-level firms with revenues in excess of $250M per year and most with more than 500 employees. Demand Gen Report was provided with a preview of the study, which will be released on Nov. 6.

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LeanData Announces Suite for B2B Target Account Selling
Industry News
Monday, 03 November 2014 09:49

LeanData logo - full color on transparent bg screenLeanData, Inc., a provider of lead management software, unveiled its Account-Based Lead Management Suite for B2B sales and marketing professionals.

The LeanData solution is positioned to support account-based marketing and target account selling initiatives.

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Versium Launches Datafinder To Offer Predictive Data Technology To SMBs
Marketing Analytics
Friday, 31 October 2014 08:46

datafinder logoVersium, a data technology and predictive analytics solutions provider, announced the launch of Datafinder, a self-service web site designed to provide data and data technology to small and mid-sized businesses. The web site uses Versium’s LifeData predictive analytics engine to help users understand buyer behavior based off certain characteristics — intending to enhance marketing effectiveness.

The website also allows users to append email addresses to update and enhance the data on prospective buyers. Users can also append their prospect’s demographic information and behavioral data.

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Demanding Views

Top Three Criteria to Shorten the Sales Cycle in an Online World

By Ramon Nuñez, Founder & CEO, LiveHive, Inc.

RNunezBNo matter what you’re selling in today’s online, connected world, if you haven’t adjusted your selling approach, you risk not only longer sales cycles but also missed opportunities.

With instant access to information about products and services, the ability to quickly and easily compare pricing and to purchase goods anywhere and anytime via the Internet, today’s prospects are more informed than ever before. Dubbed by Forrester as the “Age of the Customer,” this shift of power away from sellers and moving toward customers has forced companies to rethink their selling methodology.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Enhanced Contract Management With Apttus

Apttus logoApttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial quote to the closed deal.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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