Demand Gen Report

FusionStorm Leverages CallidusCloud To Optimize Territories and Incentive Compensation Management
Industry News
Thursday, 20 March 2014 16:58

callidus fusionstormFusionStorm, an IT solutions provider, has implemented two solutions CallidusCloud solutions — Commissions and Territory and Quota — to boost sales performance and accelerate time-to-close.

The CallidusCloud Commissions solution will enable FusionStorm to leverage incentives and commission programs to motivate and drive the sales team, while also providing key analytics that highlight current sales performance and offer more accurate forecasts of future performance.

Avention Hits The Target For Exakt Marketing
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Thursday, 20 March 2014 10:23

Avention Exakt Marketing logosExakt Marketing provides marketing services across a number of sectors, including restaurant and hospitality, higher education, associations, professional services, health and fitness, and event and conference marketing. As such, the agency relies heavily on its database solution to uncover new sales leads in each of these markets.

With its headquarters in Tampa, Fla., and new locations in Fort Lauderdale, Fla., and Charlotte, N.C., Exakt Marketing was looking to broaden its reach. However, the company found that its expansion efforts were being hampered by poor data and a lack of vital information needed to uncover new sales opportunities.

SlideShark Anywhere Available For Windows 8 Tablets, PCs And Macs
Industry News
Thursday, 20 March 2014 08:00

brainshark logoBrainshark launched SlideShark Anywhere, which makes SlideShark features accessible from PCs, Macs and Windows 8 tablets.

The platform, which was initially only available on iOS devices, enables users to access, present and share presentations from a wider selection of devices. Presenters are also able to collect data on who attended and for how long, along with which decks and slides were shown.

Gagein Introduces Proactive Selling Solution to Salesforce Users
Industry News
Wednesday, 19 March 2014 09:14

gagein logoGagein, a platform that provides actionable news for sales teams, announced that its proactive selling solution Gagein for Salesforce (G4SF) is now available to all Salesforce Sales Cloud users.

G4SF is designed to deliver real-time news that identifies high-value prospects for Salesforce users, pinpointing when and why to call on them to maximize sales.

Infographic: What's The Best Way To Distribute Your Content?
Rich Media
Wednesday, 19 March 2014 00:00



This infographic from sales and marketing agency NuGrowth Solutions explains the best methods for getting your various pieces of content out to the masses. It outlines the content distribution methods to get eyes on your content, minds on your organization, and leads to your sales team.

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Demanding Views

Best Practices For Aligning Marketing And Sales Content With Customer Needs

Loren Padelford headshotBy Loren Padelford, EVP of Sales, Skura Corporation

Companies are now required to hone their sales and marketing efforts to the individual needs and interests of each prospect in order to provide positive customer experiences amid the cacophony of today’s marketing-soaked landscape.  After all, 81% of companies with strong customer experience competencies outperform their competition, according to Peppers & Rogers Group.

Getting the right content to the right people remains a challenge for B2B marketers, and yet, there are a number of best practices that can be applied to sales efforts and marketing content creation that, even if a prospect hasn’t told you what their exact needs are, can improve your chances of delivering a responsive, and timely sales pitch that aligns with your prospect’s needs.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

KnowledgeTree Content Marketing App For Salesforce

KnowledgeTree LogoThe KnowledgeTree content marketing app for Salesforce matches relevant content to leads and opportunities. The tool is designed to identify the most germane, current and effective content for each sales interaction with prospects.


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Industry Events

The Marketing Nation Summit

When: April 7 – 9, 2014

Where: San Francisco, CA

Join the Marketing Nation as over 3,500 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Summit 2014 will provide an engaging experience to grow your expertise and network over two and a half days. Connect with ideas, marketers, and resources to help YOU achieve success faster!


When: April 23 – 25, 2014

Where: Phoenix, AZ

#ICON14 is the eighth annual conference for small business, hosted by Infusionsoft. This 3-day event brings together the brightest minds in small business from around the world to learn, network and share best practices for success. The event provides everything from inspiring keynote speakers to hands-on Infusionsoft training, plus tips on lead generation, conversion and customer delight. Breakout sessions cover a range of topics like Infusionsoft product training, marketing strategy, social media, business management, automation, branding, copywriting, affiliate marketing and more.

SiriusDecisions Summit 2014

When: May 21 – 23, 2014

Where: Orlando, FL

The SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.