Demand Gen Report

Marketers Focusing On Data And Engagement Opportunities Of Content
Content Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 17 September 2014 08:28

shutterstock 217410769While the role of content continues to mature, many marketers are just beginning to discover its true value — primarily in the data they can obtain through prospects’ interactions with content and its ability to enhance engagement through multiple channels.

At Marketo’s Marketers First virtual event, roughly 20,000 marketing professionals attended sessions throughout the day, highlighting best practices for content marketing, data analytics and social media. A recurring theme was that content needs to build trust and should not be used primarily as a sales tool.

Ahead of IPO, HubSpot Unveils CRM At INBOUND 2014
Industry News
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 17 September 2014 08:18

INBOUND 2014 LogoAt its INBOUND 2014 event, HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales acceleration product designed to provide sales reps with context about prospects and customers to improve sales productivity.  This move comes as the company prepares to launch its IPO

The HubSpot CRM is currently in public beta for hundreds of HubSpot customers, and will be more widely available — starting with a broader group of HubSpot's 11,500 customers — in 2015. Sidekick, which is currently available, can be used as a stand-alone product or integrated with CRMs, including HubSpot’s new CRM platform and Salesforce.

Oktopost Integrates With Act-On, Joins Developer Network
Social & Mobile
Tuesday, 16 September 2014 08:05

Oktopost ActOn logosOktopost, a B2B social media marketing platform, announced it has joined the Act-On Developer Network. The partnership includes full integration into the Act-On marketing automation platform, designed to help boost social lead conversions.

The integration is positioned as a way for marketers to bridge the gap between social media and the bottom line, allowing users to credit specific social media campaigns for generating or nurturing prospective buyers and measure ROI.

Vocus Marketing Suite Rebrands As OutMarket
Industry News
Monday, 15 September 2014 08:28

OutMarket logoVocus Marketing Suite, the marketing business unit of Vocus, has been rebranded as OutMarket and will operate as an independent company. This move takes place four months after Vocus was acquired by private equity firm GTCR.

Prior to the rebranding, OutMarket underwent several enhancements, including tools that offer social customer tracking capabilities. The platform also includes an updated consulting program that is positioned to provide advice on marketing best practices, content and campaign optimization.

V12 Adds Customer Management Tool To Its Marketing Automation Platform
Industry News
Friday, 12 September 2014 08:51

V12Group logoV12 Group, a data and multichannel digital marketing technology provider, announced a new customer management tool designed to help users manage, merge and store customer lists for marketing campaigns.

The tool — called “My Customers” — is a new feature for Launchpad, the company’s marketing automation platform. The tool is intended to combine customer management and acquisition data in a single platform.

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How to Make the Business Case for Marketing Analytics

By Bonnie Crater, CEO, Full Circle CRM

Bonnie Crater Full Circle CRMMeasuring marketing and its impact on revenue is a hot topic these days but making an investment for change in organizations can sometimes be challenging. More specifically, there are usually three types of reasons we make changes in business — personal reasons, strategic reasons, and financial reasons.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Finding Relevant Influence With Little Bird

LittleBird logoLittle Bird is a social intelligence solution designed to build social influence that ultimately drives business growth.


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Industry Events

Internet Summit ‘14

When: November 11 – 13, 2014

Where: Raleigh, NC

Internet Summit is a premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Attendees come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups.

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.