Demand Gen Report

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Study: 85% Fail To Connect Their Content To Business Value
Content Strategies
Monday, 21 July 2014 09:43

forrester logoForrester Research unveiled the results of its latest study, which revealed that while many B2B marketers are embracing content marketing, many are still early on in the journey from product-focused to relationship-building content.

According to the survey, 85% of B2B marketers fail to connect content activity to business value, even though roughly half (51%) of those surveyed state their content marketing strategies are mature. This ultimately prevents marketers from retaining customers and creating long-term relationships, according to the research.

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SAVO Unveils New Sales Productivity App
Industry News
Friday, 18 July 2014 08:56

SAVO logoSAVO Group announced the launch of Sales Presentation Pro, a tool designed to guide users through the PowerPoint presentation compilation process to expedite creation, maintain brand consistency and ensure regulatory compliance.

In the company’s Maturity Benchmark assessment of more than 300 customers, SAVO determined that only 38% of companies are effective at controlling sales content and messaging to ensure compliance with company policies and regulatory requirements. Sales Presentation Pro uses a Q&A wizard that applies business logic, content and industry priorities to recommend relevant presentation slides for final decks.

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#LLCSeries: Lattice Engine’s Brian Kardon On Preparing For Predictive Lead Scoring
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Thursday, 17 July 2014 08:44

Kardon LLSeriesDemand Gen Report will be holding the inaugural Lead Lifecycle Series #LLCSeries, a week-long series of webinars offering case study examples and best practices covering each stage the buying cycle.

DGR caught up with Brian Kardon, CMO of Lattice Engines, as he prepared for his webinar, The Evolution of Lead Scoring: From Rules Based to Predictive.

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The Changing Look Of Content: More Visual And Mobile [Infographic]
Rich Media
Wednesday, 16 July 2014 00:00

DGR-NL-IG-7-16-2014

Today’s B2B buyer is gravitating toward more visual content that that is easily accessible and viewable on multiple devices. B2B buyers are also consuming content more frequently, with 75% saying that they rely more on content than a year ago as they make buying decisions. Those are a few of the finding of Demand Gen Report’s 2014 B2B Content Preferences Survey highlighted in this infographic.

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Oracle Marketing Cloud Enhancements Simplify Marketing, Personalize Customer Experiences
Industry News
Wednesday, 16 July 2014 10:57

Oracle Interact 2014 logoAt its Oracle Marketing Cloud Interact 2014 event this week, Oracle announced upgrades to the Oracle Marketing Cloud designed to deliver simplified, customer-centric marketing and create ideal customers. Key enhancements include look-alike modeling to help companies accurately pinpoint ideal customer prospects, more mobile-native engagement options, and content marketing capabilities that make it easier for marketers to simplify content creation and distribution across multiple channels. 

The upgrades further integrate Oracle’s range of marketing solutions — which include Oracle EloquaOracle ResponsysOracle BlueKaiOracle Content Marketing and Oracle Social Marketing — and reinforce Oracle Marketing Cloud’s position as the industry’s most comprehensive marketing platform.

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Demanding Views

Why Mergers Are The Perfect Use Cases For Predictive Lead Scoring

mintigo-john-bara2By John Bara, CMO, Mintigo

 I have been through multiple mergers and acquisitions in the software industry.  In each case, business models depend on successful cross-selling of new products and services to respective customer bases of the newly combined companies.

Have you been a part of a merger or acquisition? Was the newly combined company pleased with the results, or did they disappoint? What was the success rate of finding existing customers to cross-sell the newly acquired products or services? How were those targets selected?

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Sync Salesforce And MailChimp With ChimpSync

ChimpSync logoChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to sync contacts, leads and other campaign data between the two platforms.

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Industry Events

INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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