Demand Gen Report

It is hard for busy B2B marketers to make time for lead grading and scoring efforts, but the payoff is worthwhile, according to this infographic from Pardot. This infographic also outlines the difference between grading and scoring prospects.

InsideView announced InsideView for Marketing, the latest offering on the InsideView CRM Intelligence Platform. InsideView for Marketing automatically adds social media, demographic and financial information to lead records, which often are limited to email. This eliminates the manual process of lead enrichment, according to InsideView officials.

Early adopters of InsideView for Marketing realized an average 50% savings over manual lead qualification processes and a 33% reduction in cost per lead, according to company officials. They also experienced an 11% increase in marketing qualified leads from web forms, and delivered 64% more leads that were accepted by sales.

Don’t be afraid to develop content with a viewpoint. That was one of the messages of the Digital Deal Makers Panel at the B2B Content2Conversion event.

“When developing content, find a non-standard point of view and defend it,” said panelist Mark Wilson, CMO of Avaya. “Content marketing must be simple, unexpected, offer credibility, have a motive and tell a story.”

EPM Live, a cloud-based work management and project portfolio management platform, has released a Salesform.com app. The application integrates CRM capabilities with EPM Live’s existing software that will help streamline business processes and increase ROI, according to company officials.

Individuals can customize the app to personal preferences and communicate with other corporate teams through the Salesforce.com cloud. All critical data that needs to be shared is centralized in the Salesforce.com database, allowing all users in the cloud to view progress and identify potential problems in real-time. Data that can be shared in the cloud include milestones, budget costs, billing and status information.