Demand Gen Report

Elastic Grid Launches Cloud-Based Demand Generation Suite For Channel Partners
Industry News
Thursday, 12 June 2014 09:50

ElasticGrid logoElastic Grid, the B2B channel marketing solution platform formerly known as Elastic Digital, unveiled a new cloud-based demand generation suite designed to help channel partners quickly launch campaigns. The mobile platform provides partners with access to co-branded marketing campaigns, enablement tools and downloadable sales and marketing collateral from any internet-connected device.

B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content
Content Strategies
Written by Glenn Taylor, Associate Editor   
Wednesday, 11 June 2014 09:29

DGR Content Preferences Survey coverB2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever before to assist in research and purchasing decisions.

Those are just a few of the trends identified in Demand Gen Report’s 2014 Content Preferences Survey, which polled more than 100 B2B buyers  about their use of content in making purchasing decisions. Of the respondents, almost one third (32%) held positions in an IT department, while 19% worked in professional services. C-level executives represent 24% of the respondents.

[Infographic] A View Of The B2B Social Media Landscape
Rich Media
Wednesday, 11 June 2014 00:00




LinkedIn generates the most revenue; the top three platforms for brand awareness are Twitter, LinkedIn and Facebook; and 75% of content is posted by the marketing team. Those are some key findings from B2B Marketing's 2014 Social Media Benchmarking Report. Infographic courtesy of VisualKiwi, a visual content community.

New Funnel Reports, Gmail Integration Among Upgrades Unveiled At Act-On User Event
Industry News
Written by Kim Ann Zimmermann, Managing Editor   
Tuesday, 10 June 2014 09:41

Act-On I heart marketingAs marketers are increasingly given more accountability for revenue, there is a greater need to provide more robust funnel reporting capabilities within marketing automation technology.

New funnel reports were among the features discussed at Act-On Software’s recent I Heart Marketing user event in New York.  “Our mission is to delight marketing teams at small and mid-size companies with big ambitions,” said Atri Chatterjee, Act-On’s CMO. “Our key themes for product innovation are improving the user experience, content management, process and automation, reporting and analytics and platform integration.”

TreeHouse Enhances Marketing View Platform For Better View Of Campaign Performance
Marketing Analytics
Monday, 09 June 2014 08:59

Treehouse Interactive LogoTreeHouse Interactive, a SaaS-based marketing automation platform provider, has upgraded its TreeHouse Interactive Marketing View to provide marketers with a clearer view of campaign results. This will help marketers optimize campaigns in real-time and replicate campaigns that lead to higher levels of revenue.

The enhancements are designed to give marketing professionals the improved ability to group, compare and drill down into campaign performance data to more effectively evaluate campaign outcomes. Users are now able to dive deeper into customer data, such as email client statistics by OS (Gmail/Outlook/etc.) and the types of devices recipients used to engage with the company in any given campaign.

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Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.


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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.


When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!