Demand Gen Report

Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement
White Papers
Wednesday, 24 September 2014 09:16

DGR-SRSeveral years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

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HubSpot's State Of Inbound 2014: Only Half Of Marketers Are Tracking ROI
Industry News
Wednesday, 24 September 2014 09:35

HubSpot LogoMost companies are practicing inbound marketing, and that is true of companies of all sizes. The concentration of inbound marketers peaks (93%) at companies with a marketing budget between $1 million and $5 million annually, according to the 3,570 marketers surveyed for HubSpot’s State Of Inbound 2014  report.

“Marketers are twice as likely to cite inbound as their primary source of leads as opposed to outbound,” said Joe Chernov, VP of Content for HubSpot, during a session outlining the study at INBOUND 2014. “Salespeople prioritize inbound leads because they know inbound works.”

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The Good And Bad Of Social Media Marketing [Infographic]
Rich Media
Wednesday, 24 September 2014 00:00

DGR-NL-IG-9-24-2014

 

This infographic from Outmarket explores the strengths and weaknesses of social media marketing. Among the positives: People use social media to broadcast their buying signals.

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SharpSpring Unveils Call Tracking Feature For Marketing Automation Platform
Industry News
Tuesday, 23 September 2014 08:53

SharpSpring logoSharpSpring, a provider of CRM and marketing automation solutions, announced new features for its marketing automation solution intended to provide users with call tracking capabilities. The feature is designed to give sales teams insights that include data from both web and phone touch points.

The first product enhancement since being acquired by SMTP in August, the call tracking feature aims to provide a unified look at prospective buyers by combining call tracking and web tracking data all in a single platform.

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Study: Nimble And Workbooks Receive Top Customer Service Rating Among CRMs
Industry News
Monday, 22 September 2014 12:44

G2Crowd logoA recent study from the crowdsourced software review service G2 Crowd revealed  Nimble and Workbooks.com topped the customer satisfaction rankings, with both receiving 98%.

The Grid for CRM analyzed roughly 1,700 ratings and reviews of more than 150 CRM systems. Of the 27 products qualified. G2 Crowd rated CRM systems based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.

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Demanding Views

How to Apply Content Marketing to All Stages of the Sales Cycle

By Israel Martinez, Product Manager, DNN

 

israel-martinez-headshotYou want a shorter sales cycle and your customers want a shorter buying cycle. No one benefits from prolonging the process. But if your goals are aligned, why is it that things seem to be going in the opposite direction?

According to the International Data Corporation (IDC), 56% of the buying process is spent searching for educational content. IDG reported that 86% of B2B buyers say that the content created by marketing departments is not useful, relevant or aligned with their needs. A study from Forrester says that 76% of buyers choose vendors that can have intelligent conversations and deliver effective value messages, and Sirius Decisions reported that the number one sales inhibitor is an organization’s inability to communicate the value of their products.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Marketing And Sales Alignment With itracMarketing CRM

itracMarketing logoItracMarketing CRM (formerly itracEMS) provides marketing automation, email marketing, social marketing, lead scoring and lead management from a single platform.

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Industry Events

2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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