Demand Gen Report

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Hootsuite Unveils Global Agency Partner Program
Demand Generation Strategies
Monday, 27 October 2014 08:42

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Hootsuite
has launched the Global Agency Partner Program, which is designed to provide education and resources to agency account teams regarding the latest social media trends and strategies.

Announced at the company’s Connect via Hootsuite event in New York City, the program will provide members with training workshops, networking opportunities with industry leaders and support for specific business needs and client delivery models.

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Cloudwords Integrates With Oracle Marketing Cloud
Content Strategies
Thursday, 23 October 2014 08:32

Cloudwords-Oracle logosCloudwords, a translation management technology provider, announced that it has integrated with Oracle Marketing Cloud. The integration is designed to provide global marketers using Oracle technology the ability to automate the process of managing and localizing marketing content across international markets.

The integrations are intended for Cloudwords to offer support for Oracle’s newest technologies and to help users in their multilingual marketing initiatives.

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Salesfusion Partners With Three SugarCRM VARs
Industry News
Wednesday, 22 October 2014 16:12

salesfusion logo1Salesfusion has entered into partnerships with three SugarCRM VARs in a move designed to further expand the user base for its marketing automation platform. Epicom, based in Austin, Highland Solutions, based in Chicago, and Synolia of Lyon, France, will offer and promote Salesfusion to thousands of SugarCRM customers worldwide.

Salesfusion began targeting SugarCRM customers in 2012 and many clients, including Pingtone, Medicat and Delmo, use the joint solution today, according to Bentley Hines, VP of Alliances at Salesfusion.

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Making Your Content Go Viral [Infographic]
Rich Media
Wednesday, 22 October 2014 00:00

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What marketing strategies produce viral content? While it is hard to predict, this infographic from Best Marketing Degrees outlines the steps to improve the chances of your marketing being an Internet sensation.

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Oracle Marketing Cloud Updates Aim To Improve Customer Experience, Campaign Management
Data Management
Wednesday, 22 October 2014 09:19

Oracle Marketing CloudOracle announced new features and enhancements to the Oracle Marketing Cloud at its Oracle Modern Marketing Experience event in London, including updates positioned to enable CMOs and global marketing teams to deliver more personalized and contextual customer experiences, simplifying marketing campaign management and extending the industry’s most comprehensive marketing technology ecosystem.

The new features and enhancements are supported by further integrations across Oracle’s range of marketing solutions, which include Oracle Cross-Channel Marketing (Oracle Eloqua Marketing Cloud Service and Oracle Responsys Marketing Platform Cloud Service), Oracle Data Management Platform, Oracle Content Marketing and Oracle Social Marketing.

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Demanding Views

Three Spooky Content Marketing Practices That Will Scare Off Readers

By Eric Vidal, Director of Product Marketing, InterCall

Eric Vidal IntercallMany companies have turned to content marketing as an effective way to boost their search engine rankings, promote their products or services and connect with customers. But when producing original content, marketers should be mindful of a few practices that will discredit their web site and scare readers away. In the spirit of Halloween, here are three spooky content marketing practices to avoid.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Cloud-based Data Integration With Skyvia

Skyvia logoSkyvia is a cloud data integration service that is positioned to integrate a company’s cloud-based CRM system with roughly 15 data sources.

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Industry Events

Internet Summit ‘14

When: November 11 – 13, 2014

Where: Raleigh, NC

Internet Summit is a premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Attendees come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups.

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The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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