Demand Gen Report

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Leadspace Partners With Madison Logic To Expand Data For B2B Predictive Analytics
Marketing Analytics
Tuesday, 24 March 2015 09:41

Leadspace logoLeadspace has partnered with Madison Logic Data, a move intended to provide Leadspace customers with access to Madison Logic Data’s database of key indicators of B2B buying intent.

The partnership is positioned to provide Leadspace customers with visibility into the topics that target companies and individuals are researching and help them score and prioritize leads.

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Altocloud Launches Predictive Communications Platform, Receives $2M In Funding
Marketing Analytics
Monday, 23 March 2015 11:18

AltoCloud logoAltocloud launched its predictive communications platform designed to enhance customer sales and engagement with machine learning and real-time communications. The SaaS solution positions users to identify online visitors and offer personalized chat, voice, video and content.

The company also announced it received $2 million in seed funding. The funding, led by Delta Partners, Digicel Group and ACT Venture Capital, brings the company's total funding to $3 million.

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Study: Almost Half Of All B2B Researchers Are Millennials
Industry News
Friday, 20 March 2015 08:31

shutterstock 157506821The demographic of B2B buyers has shifted dramatically over recent years. Almost half of today's B2B buyers are considered millennials, in comparison to the 27% of millennials who were B2B buyers in 2012. This is just one of the key findings from a recent B2B Path To Purchase study from Google.

The study, fielded in conjunction with Millward Brown Digital, surveyed approximately 3,000 B2B buyers about their research and purchase habits as well as their use of digital tools during those processes. One of the common misconceptions highlighted in the article is the role of mobile devices in the B2B buying process. The study shows that 42% of researchers use a mobile device during the B2B purchasing process, and a 91% growth in mobile use throughout the entire path to purchase.

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Act-On Partners With Microsoft Azure To Support Global Growth
Industry News
Thursday, 19 March 2015 15:10

ActOn-Azure logosAct-On Software has partnered with Microsoft Azure, a move intended to enable Act-On customers who also use Microsoft Dynamics CRM to house their data closer to the Microsoft infrastructure.

This alliance with Microsoft positions Act-On to extend its existing cloud infrastructure to a global market. The marketing automation provider also recently partnered with Pravda Media Group, which positioned the company to move towards making its services available globally.

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Why Flip The Webinar?
Rich Media
Wednesday, 18 March 2015 00:00

DGR-NL-IG-3-18-2015

Attendance at live webinars has been steadily declining. To combat this trend, progressive B2B marketers are looking for ways to inject energy into live events and make more time for lively discussion. This infographic from KnowledgeVision outlines how flipped webinars — where content is provided to attendees prior to the live event — can boost engagement and help ease the time crunch.

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Demanding Views

Five Marketing "Best Practices" To Re-evaluate

By Braveen Kumar, Uberflip

Braveen Kumar HeadshotSooner or later, when they receive enough attention, useful advice and content marketing tactics run the risk of giving birth to buzzwords and generalized best practices.

Somewhere down the line, we lose sight of their initial usefulness or, worse, how they've evolved over time. It’s worth taking another look at these “best practices” to revisit their real value and relevance.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Call Analytics And Automation With DialogTech

dialogtech logo rgbThe DialogTech Voice360 platform is a call analytics and automation solution designed to help marketers drive conversations with prospects that enhance revenue opportunities and maximize ROI.

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Industry Events

MarTech San Francisco 2015

When: March 31 - April 1, 2015

Where: San Francisco, CA

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

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Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

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The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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