Demand Gen Report

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BrightFunnel Launches Campaign, Revenue Measurement Tool
Industry News
Friday, 17 April 2015 08:50

monitor-display2BrightFunnel, a revenue attribution platform provider, unveiled its Revenue Waterfall tool, a solution designed to automate the process of tracking leads through the buyer's funnel.

The tool positions users to gain insights into how leads are entering and progressing through the buying funnel, ultimately enabling marketers to connect the dots between marketing spend and company revenue.

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Autopilot Partners With GoodData For Multichannel Customer Engagement Data
Industry News
Thursday, 16 April 2015 10:54

Autopilot screengrabAutopilot, a multichannel marketing automation platform provider, is partnering with GoodData, a SaaS-based business intelligence company. This move positions Autopilot users to gain insights into how customers and prospects are engaging through multiple channels and various stages of the buyer’s journey.

In addition, the data provided by GoodData can help users track and measure marketing's impact on the bottom line.

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Marketo Announces LinkedIn Integration, Digital Advertising Tools at Marketing Nation
Industry News
Written by Kim Ann Zimmermann, Senior Managing Editor   
Wednesday, 15 April 2015 10:42

marketo summit feature imageMarketo unveiled an integration with LinkedIn's Lead Accelerator solution at its Marketing Nation Summit this week, a move designed to improve B2B marketers’ ability to nurture known and anonymous prospects through multiple channels.

The solution provides marketers with relevant business, profile and behavioral data on unknown prospects, said Russell Glass, Head of Products, LinkedIn Marketing Solutions, in a keynote address.

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Why Do Your Customers Choose You?
Rich Media
Wednesday, 15 April 2015 00:00

DGR-NL-IG-4-15-2015

Although 85% of companies agree their sales team's ability to articulate value propositions to prospects is the most important factor to closing a deal, many are not making sure their sales team's messages are pitch perfect. This infographic from Corporate Visions analyzes research to help B2B companies understand how to enhance the way salespeople present their messaging towards prospective buyers and increase closed deals.

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Key Integrations Spotlight Day Two Of The Marketing Nation Summit
Industry News
Wednesday, 15 April 2015 10:08

Source: Marketo (via Twitter)Connecting the current tools used within a B2B organization to enhance marketing and sales initiatives through ever channel is an ongoing theme from Marketo's Marketing Nation Summit.

Here are some highlights of the latest announcements made at the event:

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Demanding Views

Connecting With Customers Is No Longer Just For B2C Marketers

By Paul Mandeville, QuickPivot

PaulMandeville newDespite access to powerful marketing technology, B2B marketers continue to hamstring themselves when it comes to connecting with their customers — particularly in comparison to their B2C counterparts.

While B2C companies and products maintain vibrant digital communities — fueled by content and conversations — B2B products are often conspicuously absent from these channels or focus heavily on pushing corporate messages that their buyers don’t care about.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Allocadia Offers Revenue-Driven Performance

Allocadia placeitAllocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI.

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Industry Events

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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