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Content Strategies
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Thursday, 13 June 2013 10:54 |
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 Extraprise’s lead nurturing campaign was named finalist for the 2013 Stevie Award for Business-to-Business Marketing Campaign of the Year — Business Services and Diversified Services.
The revenue optimization solution provider was nominated for its continuous lead nurturing program.
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Rich Media
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Wednesday, 12 June 2013 08:17 |
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A recent report by the CMO Council and NetLine reveals that 87% of B2B buyers say online content has a major or moderate impact on vendor selection. But vendors get low marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.
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Industry News
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Wednesday, 12 June 2013 07:10 |
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 BrightEdge, a content marketing platform vendor, has closed $42.8 million in Series D funding, led by Insight Venture Partners. Insight Venture Partners joins existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures.
Jim Yu, Founder and CEO of BrightEdge, told Demand Gen Report that the additional funding will go toward research and development, global expansion and adding to the sales and client services teams. He noted that BrightEdge posted a 200% return on capital in revenue run rate in FY2012 and added 300 clients in the past year, among other achievements.
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Industry News
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Tuesday, 11 June 2013 13:41 |
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 Marketo announced the availability of the Marketo Customer Engagement engine, which company officials say will simplify the process of developing targeted campaigns by intelligently and automatically managing the timing and distribution of content.
Features include:
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Demand Generation Strategies
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Tuesday, 11 June 2013 08:02 |
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 Marketers are quick to discard duplicate leads to avoid doubling their demand generation efforts. But new research reveals that duplication isn’t necessarily a dead end to sales.
A new study, titled: “Duplicate Leads: Unrealized Value or Waste of Time?” and conducted by Leads360, found that leads flagged as duplicates have a conversion rate that is 167% above average.
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Bulletin Board
Download Demand Gen Report’s 2013 Content Preferences Survey for the latest research on the content that matters most to B2B buyers.
Solution Spotlight
 SimplyCast, a platform-as-a-service marketing solution provider, released 360 Automation Manager. The multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event, autoresponder, fax, SMS, Twitter and link tracking services.
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DGR TV
John Clese, Avectra
Demanding Views
 By Brian Vass, VP of Marketing, Qvidian
We read about it all the time — sales and marketing alignment is a struggle for many organizations. According to Forrester Research, only 8% of B2B companies say they have tight alignment between sales and marketing. How depressing! One of the key reasons these organizations are out of alignment is content — where to find it, which pieces are most up-to-date, and which are best suited for this specific prospect.
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Industry Events
When? August 19-22
Where? Hynes Convention Center - 900 Boylston Street - Boston, MA
That’s right, the INBOUND conference is a must-attend event for marketers worldwide to experience the inbound marketing movement by learning, watching, using, talking, and networking for four whole days in the heart of Boston’s emerging tech scene.
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When: April 8-10, 2013.
Where: Hilton San Francisco Union Square - 333 O'Farrell St., San Francisco, CA.
No matter what time of year you visit San Francisco, you’ll find plenty of things to see and do. San Francisco is home to world-class restaurants, breath-taking sites and beautiful scenery.
Tweet with us: #mus13
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Achieving Measurable Marketing Results Across The Enterprise
Date: June 26, 2012 Time: 8am - 12pm Where: MacArthur Park Restaurant in Palo Alto, CA
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September 4-5-6, Columbus Convention Center
Columbus, Ohio USA
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