Demand Gen Report

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Study: Only One-Third Of Sales Reps See Their Training Program As Effective
Industry News
Friday, 21 November 2014 10:15

brainshark logoAccording to recent survey from Brainshark, roughly one third (32%) of sales reps describe their organization’s current sales training programs as “effective.”

The study, consisting of responses from 162 sales training professionals from companies of various sizes and industries, shows that nearly half of training professionals (48%) say their organization’s sales training content isn’t engaging enough to work. Also, 25% say the materials created don’t match the sales teams’ needs.

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Salesforce Unveils New Social Studio Integrations
Social & Mobile
Thursday, 20 November 2014 09:34

salesforce logoSalesforce.com unveiled the next generation of its Social Studio, incorporating tools and resources from the recent ExactTarget, Radian6 and Buddy Media acquisitions positioned to bring unified social engagement to the Salesforce Customer Success Platform. The new features, disclosed at an event in New York, are designed to help Salesforce customers leverage social media throughout their enterprise while offering a holistic view of social engagement with customers.

While social media grows among customers and prospective buyers, B2B organizations are looking for ways to track social conversations and data to get a complete view of what customers expect from their brand.

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Special Report: B2B Marketers Refine Lead Scoring Models To Boost Sales Effectiveness
White Papers
Written by Brian Anderson   
Wednesday, 19 November 2014 11:23

shadow DGR DG012 SR LeadScoring Nov 2014It is clear that lead scoring continues to grow as a pivotal piece of the B2B marketing puzzle. Research from SiriusDecisions states that 68% of B2B tech organizations have implemented a lead scoring program implemented. However, fewer than half (40%) of those sales teams deem their lead scoring initiatives effective, and progressive marketers are looking for opportunities to refine and expand their lead scoring models to boost sales effectiveness.

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Feast On Lead Nurturing
Rich Media
Tuesday, 18 November 2014 00:00

DGR-NL-IG-11-19-2014

Want to stuff your funnel full of tasty leads? This infographic, based on Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, shows how savvy marketers are using advanced lead nurturing tactics to bring more prospects to the table.

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Marketo LaunchPoint Doubles In Size
Industry News
Tuesday, 18 November 2014 10:00

marketologoMarketo announced that its LaunchPoint partner ecosystem has doubled in size since its inception in 2012. LaunchPoint now houses roughly 400 applications, offering applications that address areas such as analytics, mobile, video and content marketing.

“We are excited so many of our customers are deploying innovative solutions our LaunchPoint partners provide to better engage their customers,” said Lou Pelosi, senior director of LaunchPoint, in an interview with Demand Gen Report. “The growth and vibrancy of the LaunchPoint ecosystem over the last two years is evidence that the marketing function continues to evolve and marketers now have the tools to lead and shepherd their customer journeys .”

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Demanding Views

The Do’s and Don’ts of Content Marketing

By Sean Crowley, Director of Marketing, NetProspex

Crowley Headshot 62x93 1Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to an infographic from Demand Metric. Pretty impressive, I know.

But are you doing it right? Are you creating enough content and using the right distribution channels? Whether you’re new to the game or just in need of little a refresher, below are some critical content marketing dos and don’ts, and links to other content marketing thought leaders on the topic:

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

RingLead Offers Data Deduplication And Standardization

RingLead logoRingLead is a tool designed to analyze, remove, merge and prevent Salesforce duplicates, including leads, contacts and accounts.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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