Demand Gen Report

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Invoca Announces Invoca Signal To Analyze Inbound Calls
Industry News
Tuesday, 15 April 2014 08:49

Invoca logoInvoca, a provider of cloud-based inbound call marketing technology, announced Invoca Signal, its new voice and call analytics platform designed to analyze inbound calls and automate the next steps with customers. In addition, the company announced it has added Salesforce as an investor in its Series C round of funding.

Invoca Signal includes scoring techniques with metrics and conversion data specific to the marketer's unique sales and marketing processes.

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Lee Odden: How To Be The Best Answer Wherever Customers Are Looking
Content Strategies
Tuesday, 15 April 2014 08:36

Lee OddenBuyers are looking for answers everywhere — on social media, in conversations with their peers and plugging key words into a search engine.

“Integrated marketing means your brand is the best answer when and where your buyers need it,” Lee Odden, CEO of TopRank Online Marketing, told an audience at the recent 2014 Marketo Marketing Nation Summit.

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Using Predictive Modeling To Boost Conversions
Revenue Strategies
Monday, 14 April 2014 13:45

MarketoSummit 2014CA Technologies’ marketing department was generating a steady flow of leads through a variety campaigns, so volume wasn’t a top concern. However, the management software and solutions firm wanted to get better at identifying which of those leads would most likely convert to sales.

To accomplish that goal, Beki Scarbrough, Senior Director of Demand Generation, told an audience at the recent 2014 Marketing Nation Summit that her team decided to look beyond the standard sales funnel. “It is important to recognize that there are leads, names and contacts completely outside of the funnel. That’s where you need to go.”

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Ann Handley: B2B Marketers Need To Be Real-Time Story Tellers
Content Strategies
Monday, 14 April 2014 10:47

Ann Handley headshotWhen B2B marketers watch content from B2C heavyweights like Oreo and Red Bull go viral, it can make them yearn to do the same. While they may not have the same reach, there are some things that B2B marketers can borrow from B2C content marketers and traditional publishing and even go beyond that model.

“In reality, content is a struggle for most of us,” Ann Handley, Chief Content Officer for MarketingProfs, told an early-morning audience at the recent 2014 Marketing Nation Summit. “Let’s take what we know works in traditional publishing and give it a makeover. We need content that conveys empathy and experiences that go beyond articles and blog posts.”

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NetProspex Announces $13M In Funding To Bolster Sales Team, Product Development
Industry News
Monday, 14 April 2014 09:07

netprospex logoNetProspex, a cloud-based B2B marketing data management services provider, announced $13 million in series C funding, led by Spring Lake Equity Partners. The capital infusion will go towards continued product innovation and sales and marketing expansion to meet growing market demand, according to Michael Bird, who was recently promoted to CEO from president.

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Demanding Views

How To Measure Marketing Attribution: Revenue Marketers Rise To The Challenge

Pedowitz Joyce Duo HeadshotBy Jeff Pedowitz and Kevin Joyce, The Pedowitz Group

In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Imagine you could demonstrate and manage the impact of marketing on revenue? Imagine you knew which half of your budget was well spent?

For a B2B company with sales cycles of more than six months this may still not be easy. Notice we are not talking about a labor of Sisyphus, pursuing marketing ROI on a single marketing initiative.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Infusionsoft’s Small Business Sales And Marketing Scorecard

infusionsoft-logoThe Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost sales.

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Industry Events

The Marketing Nation Summit

When: April 7 – 9, 2014

Where: San Francisco, CA

Join the Marketing Nation as over 3,500 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Summit 2014 will provide an engaging experience to grow your expertise and network over two and a half days. Connect with ideas, marketers, and resources to help YOU achieve success faster!

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#ICON14

When: April 23 – 25, 2014

Where: Phoenix, AZ

#ICON14 is the eighth annual conference for small business, hosted by Infusionsoft. This 3-day event brings together the brightest minds in small business from around the world to learn, network and share best practices for success. The event provides everything from inspiring keynote speakers to hands-on Infusionsoft training, plus tips on lead generation, conversion and customer delight. Breakout sessions cover a range of topics like Infusionsoft product training, marketing strategy, social media, business management, automation, branding, copywriting, affiliate marketing and more.

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SiriusDecisions Summit 2014

When: May 21 – 23, 2014

Where: Orlando, FL

The SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

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