Demand Gen Report

IFP Closes $500K Deal In 90 Days By Outsourcing Lead Gen
Demand Generation Strategies
Written by Brian Anderson, Associate Editor   
Monday, 19 January 2015 09:46

LeadJen logoAll B2B marketers want to keep the sales funnel filled with top-notch leads. But many factors — including the target industry, complexity of the sales cycle and size of the marketing and sales teams — can determine the success of a company’s lead generation efforts. As a result, many firms turn to third parties to ensure a continuous flow of prospects.

One such company is Indiana Fluid Power (IFP), a provider of fluid power, motion control and automation systems for the industrial and mobile OEM marketplace. The company tapped LeadJen to help gather new prospects and setup briefings for its sales reps. Three months into the partnership, IFP was able to close a $500,000 deal and had several other opportunities in the pipeline.

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Vidyard Raises $18M For Product Development, Sales Expansion
Industry News
Friday, 16 January 2015 09:20

vidyard logoVidyard has raised $18 million in Series B funding, which the company plans to use to further develop its video marketing and sales enablement offerings and expand its sales organization, along with other investments.

“Among other things, we want to build on the success we’ve had with Vidyard Studio, our platform for creating, sharing and tracking engagement in custom videos,” said Michael Litt, Co-Founder and CEO of Vidyard, in an interview with Demand Gen Report. “There are a lot of great applications for Vidyard Studio, such as being able to upload a PowerPoint presentation and turn it into a video, and we want to keep expanding the product.”

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Study: Most Marketers Satisfied With Their Email Marketing Tools
Industry News
Thursday, 15 January 2015 09:57

G2Crowd logoA large majority (85%) of email marketers feel that their current systems meet their requirements. In addition, 84% are likely to recommend the product they use.

These were a few of the key finding of the Winter 2015 Report on email marketing platforms from G2 Crowd, a business software review platform.

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B2B Companies Expand Inside Sales Teams For Efficient, Relevant Lead Follow-Up
Revenue Strategies
Written by Kim Ann Zimmermann, Senior Managing Editor   
Wednesday, 14 January 2015 12:13

insidesalesfeature imageOver the past few years, many B2B organizations have been growing their inside sales teams, spurred by the better conversion rates and lower costs compared to a traditional sales team.

The most recent Inside Sales Market Size Study, conducted by InsideSales.com, revealed that inside sales is growing 7.5%, compared to field sales at only 0.5%. In addition, more than half of B2B sales reps (53%) sell remotely. Based on U.S. Bureau of Labor Statistics data, the number of U.S. non-retail inside sales positions is projected to increase by more than 40,000 per year through 2020.

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What Content Has the Most Clout?
Rich Media
Wednesday, 14 January 2015 00:00

DGR-NL-IG-1-14-2015

 

When it comes to content, it’s all about the quality instead of the quantity. This infographic, based on Eccolo Media's 2015 B2B Technology Content Survey, looks at which styles of content — and how much of it — B2B buyers consumed during an actual buying cycle.

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Demanding Views

Inbound Marketing Celebrates 4,000th Anniversary

Jeff Winsper, President, Black Ink

Jeff Winsper HeadshotNews flash everybody. Inbound marketing is so old school. Some claim even back to the 11th century BC. I was being generous in my headline.

I get a chuckle when B2B marketing practitioners glom onto a fancy new name for some marketing principle that has been around for thousands of years. Then everybody rallies the wagons and wails on the bugles as if there some new magical way to create demand for consumers. Inbound marketing is in effect the same principle as “pull marketing.” Of course, we remember the classic “push, pull marketing” from our marketing 101 class. I’ll frame up the situation as a refresher to make the point.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Scaling Content Creation With NewsCred

newscred logoNewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

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