Demand Gen Report

Infographic: The SEO Potential Of Content Marketing
Rich Media
Wednesday, 06 November 2013 09:44

content-marketing-social-seo dgr chart of the week facebook

When done correctly, content marketing, social media and SEO are a triple threat for lead generation. Being interesting helps get you better search rankings, larger audiences, and ultimately, more impressive results, as demonstrated in this infographic from Adept Marketing.

Marketers Eye Predictive Models In Next Generation Of Lead Scoring
Demand Generation Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 06 November 2013 09:29

Lattice E-Book drop shadow 250pxLead scoring is more widely adopted than it was even just a year ago and many B2B marketers are already planning for the next major shift — predictive lead scoring.

These were a few of the key findings in a survey titled: Benchmarking Marketing Automation: The Shift Toward Next Generation Lead Scoring & Segmentation, conducted by Decision Tree Labs and commissioned by Lattice Engines.

SAVO Launches CRM Opportunity Pro On Salesforce AppExchange
Industry News
Tuesday, 05 November 2013 08:41

SAVO logoSAVO Group, a provider of sales enablement tools, launched its CRM Opportunity Pro on the AppExchange. Integrated with Salesforce, CRM Opportunity Pro is designed to enable organizations to better leverage their customer data to improve lead conversion, drive higher adoption rates and accelerate the sales cycle.

The application also provides a prescriptive process with continuous coaching to revive stalled opportunities and quickly align sales rep activities with the business goals of their customers and prospects, company officials noted.

Salesvue Aims To Simplify Sales Prospecting With Partner Program
Demand Generation Strategies
Monday, 04 November 2013 10:33

salesvue logo NEWSalesvue, a sales prospecting automation solution provider, has introduced ITS Prospect-to-Pipeline Partners Program. Sales training and consulting organizations that join the program will have access to solutions and technology that will help end-users mitigate the burden sales prospecting can put on employees.

Sales Reps Struggle To Find Right Content To Close Deals, Survey Reveals
Content Strategies
Friday, 01 November 2013 07:45

brainshark logoOne out of every three sales representatives reports that it is a daily struggle to obtain the right collateral to close deals, according to a study from Brainshark.

The survey, titled: State of the Sales Rep, collected responses from more than 400 sales professionals from various industries about how they prepare, present and follow up after meetings.

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Demanding Views

The Human Touch Is Key To The Success Of Your Sales Organization

By Jamie Anderson, SAP

JamieAnderson SAP 2015Selling today is complex, and it’s no secret that the B2B buyer is king. They are digitally connected, socially networked and well informed. At the same time these empowered buyers are inundated with aggressive pitches, irrelevant sales exchanges and the fear that they aren't making good purchasing decisions. It can’t be that bad, though, right?

Apparently, it can be. A recent global survey, commissioned by SAP, highlights the biggest frustrations that B2B buyers have when vendors sell to them. The results leave you asking, "Where’s the personalized, human, touch?"


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Accelerating Sales With WebReply

WebReply logoWebReply's cloud-based sales acceleration platform is designed to help sales teams create segments, leverage marketing-approved content and gain insights on how to effectively nurture prospects through the sales funnel.


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Industry Events

Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.