Demand Gen Report

Loyalty And Retention Driving Next Generation Of Customer Lifecycle Management
Demand Generation Strategies
Written by by Kim Zimmermann, Managing Editor   
Wednesday, 13 March 2013 00:00

Eloqua Survey Ebook The Next Gen Customer Lifecycle MarketingJust a few years ago, marketers were trying to grab as many new customers as they could. While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua.

Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the recent report, The Next Generation Of Customer Lifecycle Marketing. “Two to three years ago, marketers would have said that lead generation was their top priority,” he said. “Now they are focused on improving loyalty and doing better job of selling additional products and services to their existing customers.”

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C2C Power Panels To Focus On Specific Stages Of The Buying Cycle
Industry News
Tuesday, 12 March 2013 13:46

C2C twitter logoAddressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle.

The “Keynote” Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every B2B marketer should be focused on answering. Ardath Albee, Joe Pulizzi and Ann Handley will deliver a comprehensive look at planning content strategy; deploying content in the right formats; and amplifying content across all channels.

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Infographic: Content Is On The Rise
Rich Media
Tuesday, 12 March 2013 12:16

Screen Shot 2013-03-12 at 1.18.02 PM

B2B marketers are increasingly relying on content marketing, according to this infographic from Curata, highlighting the key points of their 2012 B2B Marketing Trends SurveyOf the more than 450 B2B marketing professionals surveyed, 87% cited content marketing as among the most-used strategies in 2012, up 5% from the previous year.

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Restructuring At Eloqua Begins In Wake Of Oracle Acquisition
Industry News
Monday, 11 March 2013 12:47

oracle-plus-eloquaOracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua’s marketing automation offering the centerpiece of its Oracle Marketing Cloud strategy, according to sources familiar with the situation. Eloqua declined to comment and a link to Eloqua’s executive team takes visitors to a link to Oracle’s management team.

Insiders said that Eloqua’s CEO Joe Payne has been offered a position in product development with no direct reports so indications are that he will leave the company.

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Wistia Boosts Conversion Rates Nearly 30% With ExactTarget
Revenue Strategies
Written by By Kim Zimmermann, Managing Editor   
Monday, 11 March 2013 08:40

Wistia ExactTargetWith a small staff and limited marketing budget, officials at online video hosting company Wistia were looking for automated ways to nurture their leads.

“We have been around for six years and have a small sales and support team, so we have always been exceptionally low touch,” said Ezra Fishman, Director of Marketing for Wistia. The company offers a free model – where users can store five videos for free – and a tiered paid model approach in which users are charged for additional video storage and bandwidth.

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Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.

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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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