Demand Gen Report

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Detailed Analytics Make Video A Rising Content Star
Content Strategies
Written by Kim Zimmermann, Managing Editor   
Wednesday, 20 March 2013 07:02

shutterstock 99799703If a picture is worth a thousand words, then a video is worth an inbox full of email, E-books and white papers. B2B marketers have been increasingly adding video to their content playbook as vendors roll out tools that enable them to gather more precise information about not only who downloaded their video, but how long they viewed it, what sections they played back and other unique metrics that marketers can’t track with other types of content.

As executives become more engaged with video, it is becoming a more powerful way for B2B marketers to communicate. The Echo Effect Study 2012 by IDG found that 58% of B2B tech buyers watched videos to find information on products they wish to buy, and 54% watched videos for product reviews. After watching a video, 66% researched a product; 46% visited a vendor web site or contacted a vendor for more information; 42% purchased a product; and 25% added the vendor to the short list for consideration.

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Salesforce Chatter Gets Mobile, Social Enhancements
Social & Mobile
Tuesday, 19 March 2013 09:56

Salesforce ChatterWith the latest version of the Chatter collaboration tool from Salesforce.com, users will be able to access, create and act on customer information in the Chatter feed, from any mobile device.

With the new Chatter, mobile will be able to:

  • Access all customer information stored inside Salesforce including customer accounts, campaigns, cases, leads, opportunities and custom apps built on top of the Salesforce Platform. Users can get real-time updates such as a quote approval, service inquiry or social conversation;
  • Create and edit information and notifications from the new publisher that lets users seamlessly scroll through a variety of actions including files, photos, polls, and tasks; and
  • Act on updates around contacts, accounts, opportunities, campaigns and custom records directly from the feed.
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Pinterest Unveils Data Analytics Tool For Businesses
Social & Mobile
Tuesday, 19 March 2013 09:02

Pinterest Web AnalyticsPinterest has rolled out Pinterest Web Analytics to offer marketersinsights into how visitors are interacting with pins that originate from their web sites. This analytics tool is currently available to verified web sites.

Key features of Pinterest Web Analytics include:

  • Capturing information on the amount of visitors pinned content from your site;
  • Number of Pinterest users that have viewed these pins;
  • Number of visitors that have accessed your site via Pinterest; and
  • Analytics on the most repinned, clicked and recent pins.
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Infographic: Inside Online Video Marketing
Rich Media
Monday, 18 March 2013 14:50

 Screen Shot 2013-03-18 at 3.52

Video holds the attention of users for longer and is more memorable than text-based content, according to this infographic from Bubobox, an online video marketing company. Customers who view a video on a web site are 64% more likely to make a purchase, boosting the return on the investment.

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Experian Sees Increase In Email Volume And Open Rates In Q4
Demand Generation Strategies
Monday, 18 March 2013 09:15

24934 EXPERIAN Marketing Services RGB TMOverall email volume increased 5% in Q4 2012 compared to the same period the previous year, according to a recent Experian Marketing Services benchmark report. In addition, the Experian study found that unique open rates increased 12% year over year in Q4 2012.

Additional key findings from the report include:

  • The revenue per email increased 8% in Q4 2012 compared to the same time last year, an increase from 13 cents to 14 cents per email year over year;
  • The email volume among different industries shows that travel emails reported the largest increase with 21.4%; and
  • The revenue per email in Q4 2012 was 30% higher than in Q3 2012, an increase from 11 cents per email to 14 cents.
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Demanding Views

A Blueprint For Building A Dream Relationship Between Sales And Marketing

Brian Kelly HeadshotBy Brian Kelly, CMO, InsideView

Marketing and sales departments in most companies are not working cohesively. This disconnect creates a less-than-effective strategy to develop long-lasting relationships with leads. Marketers traditionally gather minimal information about leads, which they then transfer to sales professionals who attempt to make a connection. This process is generally inefficient and ineffective.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

VideoShare From uStudio

uStudio logoVideoShare is a new solution from uStudio positioned to help organizations share videos and measure their use across sales, marketing and services operations.

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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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