Demand Gen Report

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B2B Content2Conversion Takeaway: Create Provocative, Shareable Content
Content Strategies
Written by Kim Zimmermann, Managing Editor   
Friday, 03 May 2013 08:56

C2C MargaretDon’t be afraid to develop content with a viewpoint. That was one of the messages of the Digital Deal Makers Panel at the B2B Content2Conversion event.

“When developing content, find a non-standard point of view and defend it,” said panelist Mark Wilson, CMO of Avaya. “Content marketing must be simple, unexpected, offer credibility, have a motive and tell a story.”

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EPM Live Announces Salesforce Integration App
Demand Generation Strategies
Thursday, 02 May 2013 10:19

epmlive-logo

EPM Live, a cloud-based work management and project portfolio management platform, has released a Salesform.com app. The application integrates CRM capabilities with EPM Live’s existing software that will help streamline business processes and increase ROI, according to company officials.

Individuals can customize the app to personal preferences and communicate with other corporate teams through the Salesforce.com cloud. All critical data that needs to be shared is centralized in the Salesforce.com database, allowing all users in the cloud to view progress and identify potential problems in real-time. Data that can be shared in the cloud include milestones, budget costs, billing and status information.

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B2B Content2Conversion Takeaway: Great Content Requires Empathy
Content Strategies
Written by Jonathan Lee   
Tuesday, 30 April 2013 17:04

C2C 13 Lee Odden

 B2B buyers not only have to connect with buyers through engaging content, but they have to anticipate their future needs. That was one of the key points made by Lee Odden, CEO and Founder of TopRank Online Marketing in a session at the B2B Content2Conversion Conference hosted by Demand Gen Report.

 “Empathize with that customer journey and anticipate, maybe through search, what they’re interested and what they’re looking for,” he said. “Visual media is clearly something that is resonating with a lot of people.”

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B2B Content2Conversion Takeaway: Poor Marketing-Sales Alignment Is Costly
Demand Generation Strategies
Written by Kim Zimmermann, Managing Editor   
Tuesday, 30 April 2013 14:01

C2C 13 Sales EnablementWhen sales and marketing fail to collaborate, it has a big impact on the bottom line. That was one of the key messages from the Sales Enablement Strategies panel at the B2B Content2Conversion event.

Moderator Jon Russo, Founder and CEO of B2B Fusion Group, told the audience that poor sales-marketing alignment costs $14 million a year at a $1 billion firm. “For every 650 leads, one deal is closed in 19 months and sales cycle times have increased by 10% over the past three years, from five months in 2010 to 5.4 months in 2012,” he said, citing figures from Gartner, IDC, Alinean and DiscoverOrg.

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Infographic: Few Tracking Sales To Social Media
Rich Media
Tuesday, 30 April 2013 14:03

Screen Shot 2013-04-30 at 3.10.12 PM

Only 3% of companies can track social media to sales, according to the Ragan/NASDAQ OMX Corporate Solutions survey, highlighted in this infographic developed by Go-Gulf. Most (82%) of companies have fewer than three people on their social media team.

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Demanding Views

The State of Marketing: Incremental Evolution

By You Mon Tsang, CEO, OutMarket

YouMon TsangOver the past few years, digital media and mobility have created new ways to communicate, altering people’s expectations and interactions. Today’s citizens expect access to information whenever and wherever they want.

While most marketers understand their work is changing, marketing tactics and strategies have sometimes been slow to follow suit. Our State of Marketing report, performed by Market Connections, reveals a world in which marketers embrace evolution, incrementally or even hesitantly.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Account Scoring With Zakscorer

Zakscorer logoZakscorer, an application created by Grazitti Interactive, is designed to leverage the sales intelligence, inside sales data and contact behavior for effective targeting of high-probability accounts.

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Industry Events

2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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