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Content, Account-Based Marketing Grab The Spotlight At EE13
Industry News
Written by Kim Ann Zimmermann, Managing Editor   
Friday, 25 October 2013 10:35

Eloqua Experience 2013The recent acquisition of Compendium by Oracle naturally generated most of the buzz at Eloqua Experience 2013, with executives from both companies telling attendees that it would mean a tighter integration between marketing automation and content that would more precise targeting of content going forward.

The company also unveiled enhancements and features designed to help marketers improve targeting, engagement, conversions, and analysis across digital, social and mobile channels.

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Mintigo Joins Forces with Eloqua To Enhance Customer Engagement
Industry News
Thursday, 24 October 2013 09:50

EE13 MintigoMintigo, a marketing intelligence platform provider, has announced that it will be integrating its platform into Oracle Eloqua’s marketing automation solutions. The integration is designed to boost customer engagement and speed up the sales cycle, according to company officials. The announcement was made at Eloqua Experience 2013 being held this week.

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Infographic: 9 Content Marketing Metrics To Track
Rich Media
Wednesday, 23 October 2013 11:47

When calculating the effectiveness of a content marketing campaign, it can be a challenge to determine which metrics are the most meaningful. This infographic from digital publishing firm 3D Issue breaks down the top measurements to monitor.

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Lattice Engines Introduces Predictive Lead Scoring App
Marketing Analytics
Tuesday, 22 October 2013 19:04

Lattice logoLattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads. The application is designed to help marketers become familiar with common buying signals, according to company officials.

“Lead scoring is the next frontier for predictive analytics in marketing,” said Shashi Upadhyay, CEO of Lattice Engines. “Now companies can benefit from applying science to the universe of prospect and customer knowledge available today to predict and close their best leads.”

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Teradata Launches Marketing App For Real-Time Customer Interaction
Data Management
Tuesday, 22 October 2013 05:58

Teradata logoTeradata announced the launch of its Customer Interaction Manager (CIM), a data-driven marketing application that is designed to enable real-time customer interaction across digital and traditional communication channels.

CIM allows users to integrate inbound and outbound messaging, which in turn can be used to plan and execute multi-step customer engagements, company officials noted.

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Demanding Views

Connecting With Customers Is No Longer Just For B2C Marketers

By Paul Mandeville, QuickPivot

PaulMandeville newDespite access to powerful marketing technology, B2B marketers continue to hamstring themselves when it comes to connecting with their customers — particularly in comparison to their B2C counterparts.

While B2C companies and products maintain vibrant digital communities — fueled by content and conversations — B2B products are often conspicuously absent from these channels or focus heavily on pushing corporate messages that their buyers don’t care about.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Allocadia Offers Revenue-Driven Performance

Allocadia placeitAllocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI.

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Industry Events

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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