Demand Gen Report

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Salesforce To Buy ExactTarget For $2.5B
Industry News
Tuesday, 04 June 2013 08:29

SalesforceExactTargetSalesforce.com — long thought to be in the market to acquire a marketing automation vendor since Oracle bought Eloqua — announced plans to purchase ExactTarget for about $2.5 billion. The move comes as a bit of a surprise to industry observers, who noted that Marketo’s recent successful IPO positioned the company as an appealing acquisition target for Salesforce.com.

The transaction, which has been unanimously approved by the Boards of Directors of both companies, is expected to close late in Salesforce.com's fiscal second quarter, ending July 31. The acquisition is expected to increase total revenue by $120 to $125 million in fiscal year 2014.

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VisiStat Enhances Lead Gen Tools, Upgrades Dashboard
Demand Generation Strategies
Monday, 03 June 2013 09:13

VisiStat logoVisiStat, a cloud-based digital analytics service for marketing and lead generation, announced the launch of two major product versions — VisiStat 10.0 and LeadCaster 4.0.— that feature advanced lead search, comprehensive lead scoring, live leads, and lead history.

In this new release, all lead capture information is presented on one screen, bringing all data together for simple review and fast action by the user, according to company officials.

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Skyword Scores $6.7 Million In Funding
Industry News
Friday, 31 May 2013 09:06

skywordlogoSkyword, a content production platform provider, recently landed $6.7 million in growth financing led by Cox Media Group. The investment is said to help expand the team and help scale the company to meet increasing customer and partner needs, according to Skyword officials.

“We are in the midst of a perfect storm in the digital information era,” said Tom Gerace, Founder and CEO of Skyword. “Today’s converged media landscape and the evolving relationship between brands and consumers are driving marketers and publishers to rethink their tried-and-true strategies and invest in new technology solutions to better connect with customers. Cox Media Group continues to be a strategic partner in our growth as we push to reshape the industry.”

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Act-On Extends Inbound Marketing Capabilities, Unveils Mobile App
Demand Generation Strategies
Thursday, 30 May 2013 10:21

Act-On LogoAct-On announced Act-On Inbound, which extends Act-On’s marketing automation platform to include advanced inbound marketing capabilities such as SEO enhancement and in-depth metrics. The company also announced a new mobile app for Android and iPhone users along with increased offerings of mobile-optimized templates, forms, and preview options within the interface.

Act-On Inbound allows customers to optimize their content, blog, and web site for search engines, manage keywords for both SEO and AdWords, and accurately measure the effectiveness of these campaigns.

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Killer Content Is Interactive, Educational and Inspirational
Content Strategies
Written by Demand Gen Report Staff   
Wednesday, 29 May 2013 09:13

DGR Report Killer Content Awards 2013 v6Whether it is a playful infographic or a more serious thought leadership piece, the common threads of all of the winners of the Killer Content Awards is that they connect with their audiences in ways that are meaningful and measurable.

Any great campaign begins with clearly established objectives — help new sales leaders extend their tenure, reach mid-sized firms or explain the impact of Big Data on sales organizations. These assets were then aligned to those specific aspirations, which resulted in effective, targeted content.

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Demanding Views

Seven Ways Predictive Can Super-Charge Your Demand Gen Campaigns

By Jamie Grenney, VP of Marketing, Infer

Jamie Grenney - HeadshotIt’s no secret that marketers who embrace data and use it to optimize their programs are able to innovate faster. I’ve had the pleasure of talking with many of these forward-thinking marketing experts, and compiled the following list of seven ways they’re incorporating not just data, but powerful predictive intelligence, into demand generation campaigns:

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Precision Prospecting With ZoomInfo

zoominfo logoZoomInfo Pro is a prospecting tool designed to help sales teams save time searching for leads, and spend more time selling to the right target audience with the highest chance to close.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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