Demand Gen Report

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InfoArmy Lands $17M Funding Round For Crowdsourced Intelligence Service
Industry News
Friday, 26 October 2012 09:50


InfoArmy
announced this week that it had raised $17.3 million in Series B funding to finance the company's data-as-a-service competitive intelligence service. The funding was announced at the CrowdConf 2012 event.

InfoArmy describes itself as "crowdsourced competitive intelligence" aimed primarily at sales and marketing organizations. The company recruits independent researchers to assemble competitive intelligence reports on companies; researchers are compensated using a revenue-sharing model.

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SalesFUSION Partners With WebAttract, Announces Q3 Results
Demand Generation Strategies
Thursday, 25 October 2012 12:24


SalesFUSION
, a provider of integrated marketing and sales solutions, has announced a partnership with WebAttract, a webinar demand creation and management consultancy. In addition, SalesFUSION has released FUSIONcast, a web campaign management platform within the SalesFUSION event management platform.

FUSIONcast connects to the GoToWebinar and Webex webinar platforms. It enables users to build, track and manage webinar lead generation campaigns, while connecting webinar metrics to their CRM systems. 

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Eloqua Shows Record Q3 Revenue In First Post-IPO Results
Industry News
Thursday, 25 October 2012 11:52


Marketing automation vendor Eloqua, fresh off its recent IPO, announced its third quarter 2012 results Wednesday afternoon, including 30% year-over-year revenue growth.

According to the company, total revenue for Q3 of 2012 was a record $23.8 million, compared to $18.3 million in the third quarter of 2011. This includes $21.6 million in subscription and support revenue, reflecting an increase of 32% from Q3 2011. The company also reported $2.2 million in professional services revenue, up 12% from Q3 2011.

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Study Finds More B2B Spending On Content Marketing Programs
Content Strategies
Wednesday, 24 October 2012 09:42


CMI-StudyVirtually all B2B marketers now engage in content marketing, and the use of various content formats is up across the board, according to a new study.

The 2013 B2B Content Marketing study, conducted by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, surveyed more than 1,400 marketing professionals. More than 90% of the respondents say they use content marketing, and they spend an average of 33% of their budgets on the practice compared to 26% last year.

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Marketo Program Puts Focus On Customer Community, Partner Ecosystem
Industry News
Wednesday, 24 October 2012 09:04


Marketo
announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company's marketing automation users and connect them with third-party tools and services.

Marketo Program Exchange is being positioned as the first major piece of Marketo's Marketing Nation – a unifying concept for the company's partner ecosystem, user community, application hooks and other components.

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Demanding Views

Best Practices For Aligning Marketing And Sales Content With Customer Needs

Loren Padelford headshotBy Loren Padelford, EVP of Sales, Skura Corporation

Companies are now required to hone their sales and marketing efforts to the individual needs and interests of each prospect in order to provide positive customer experiences amid the cacophony of today’s marketing-soaked landscape.  After all, 81% of companies with strong customer experience competencies outperform their competition, according to Peppers & Rogers Group.

Getting the right content to the right people remains a challenge for B2B marketers, and yet, there are a number of best practices that can be applied to sales efforts and marketing content creation that, even if a prospect hasn’t told you what their exact needs are, can improve your chances of delivering a responsive, and timely sales pitch that aligns with your prospect’s needs.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

KnowledgeTree Content Marketing App For Salesforce

KnowledgeTree LogoThe KnowledgeTree content marketing app for Salesforce matches relevant content to leads and opportunities. The tool is designed to identify the most germane, current and effective content for each sales interaction with prospects.

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Industry Events

The Marketing Nation Summit

When: April 7 – 9, 2014

Where: San Francisco, CA

Join the Marketing Nation as over 3,500 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Summit 2014 will provide an engaging experience to grow your expertise and network over two and a half days. Connect with ideas, marketers, and resources to help YOU achieve success faster!

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#ICON14

When: April 23 – 25, 2014

Where: Phoenix, AZ

#ICON14 is the eighth annual conference for small business, hosted by Infusionsoft. This 3-day event brings together the brightest minds in small business from around the world to learn, network and share best practices for success. The event provides everything from inspiring keynote speakers to hands-on Infusionsoft training, plus tips on lead generation, conversion and customer delight. Breakout sessions cover a range of topics like Infusionsoft product training, marketing strategy, social media, business management, automation, branding, copywriting, affiliate marketing and more.

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SiriusDecisions Summit 2014

When: May 21 – 23, 2014

Where: Orlando, FL

The SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

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