Demand Gen Report

InsideView Adds Automated Lead Enrichment Platform For Marketing
Industry News
Monday, 06 May 2013 10:22

InsideViewInsideView announced InsideView for Marketing, the latest offering on the InsideView CRM Intelligence Platform. InsideView for Marketing automatically adds social media, demographic and financial information to lead records, which often are limited to email. This eliminates the manual process of lead enrichment, according to InsideView officials.

Early adopters of InsideView for Marketing realized an average 50% savings over manual lead qualification processes and a 33% reduction in cost per lead, according to company officials. They also experienced an 11% increase in marketing qualified leads from web forms, and delivered 64% more leads that were accepted by sales.

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B2B Content2Conversion Takeaway: Create Provocative, Shareable Content
Content Strategies
Written by Kim Zimmermann, Managing Editor   
Friday, 03 May 2013 08:56

C2C MargaretDon’t be afraid to develop content with a viewpoint. That was one of the messages of the Digital Deal Makers Panel at the B2B Content2Conversion event.

“When developing content, find a non-standard point of view and defend it,” said panelist Mark Wilson, CMO of Avaya. “Content marketing must be simple, unexpected, offer credibility, have a motive and tell a story.”

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EPM Live Announces Salesforce Integration App
Demand Generation Strategies
Thursday, 02 May 2013 10:19

epmlive-logo

EPM Live, a cloud-based work management and project portfolio management platform, has released a Salesform.com app. The application integrates CRM capabilities with EPM Live’s existing software that will help streamline business processes and increase ROI, according to company officials.

Individuals can customize the app to personal preferences and communicate with other corporate teams through the Salesforce.com cloud. All critical data that needs to be shared is centralized in the Salesforce.com database, allowing all users in the cloud to view progress and identify potential problems in real-time. Data that can be shared in the cloud include milestones, budget costs, billing and status information.

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B2B Content2Conversion Takeaway: Great Content Requires Empathy
Content Strategies
Written by Jonathan Lee   
Tuesday, 30 April 2013 17:04

C2C 13 Lee Odden

 B2B buyers not only have to connect with buyers through engaging content, but they have to anticipate their future needs. That was one of the key points made by Lee Odden, CEO and Founder of TopRank Online Marketing in a session at the B2B Content2Conversion Conference hosted by Demand Gen Report.

 “Empathize with that customer journey and anticipate, maybe through search, what they’re interested and what they’re looking for,” he said. “Visual media is clearly something that is resonating with a lot of people.”

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B2B Content2Conversion Takeaway: Poor Marketing-Sales Alignment Is Costly
Demand Generation Strategies
Written by Kim Zimmermann, Managing Editor   
Tuesday, 30 April 2013 14:01

C2C 13 Sales EnablementWhen sales and marketing fail to collaborate, it has a big impact on the bottom line. That was one of the key messages from the Sales Enablement Strategies panel at the B2B Content2Conversion event.

Moderator Jon Russo, Founder and CEO of B2B Fusion Group, told the audience that poor sales-marketing alignment costs $14 million a year at a $1 billion firm. “For every 650 leads, one deal is closed in 19 months and sales cycle times have increased by 10% over the past three years, from five months in 2010 to 5.4 months in 2012,” he said, citing figures from Gartner, IDC, Alinean and DiscoverOrg.

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Demanding Views

How to Make the Business Case for Marketing Analytics

By Bonnie Crater, CEO, Full Circle CRM

Bonnie Crater Full Circle CRMMeasuring marketing and its impact on revenue is a hot topic these days but making an investment for change in organizations can sometimes be challenging. More specifically, there are usually three types of reasons we make changes in business — personal reasons, strategic reasons, and financial reasons.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Finding Relevant Influence With Little Bird

LittleBird logoLittle Bird is a social intelligence solution designed to build social influence that ultimately drives business growth.

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Industry Events

Internet Summit ‘14

When: November 11 – 13, 2014

Where: Raleigh, NC

Internet Summit is a premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Attendees come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups.

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The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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