Demand Gen Report

Infographic: Inbound Marketing’s Role In The Purchase Funnel
Rich Media
Tuesday, 23 July 2013 14:01

Screen Shot 2013-07-23 at 3.03.17 PM

The four-step process familiar to every marketer — awareness, interest, desire, action — is changing, in a big way. This infographic from advertising firm BIGSHOT Interactive illustrates inbound marketing’s role in new purchase funnel.

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LeadFormix To Power SalesMail Campaigns
Industry News
Written by Kim Zimmerman   
Tuesday, 23 July 2013 07:21

SalesMailSalesMail, an email marketing firm, chose LeadFormix, the marketing automation solution from Callidus Software, to automate campaign activities.

Among other features, LeadFormix enables employee collaboration, data sharing, and actionable metrics from consumer responses.

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Behavioral Data Remains Untapped By Many B2B Marketers, Study Reveals
Industry News
Monday, 22 July 2013 10:23

forrester silverpopA commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that behavioral data remains a largely untapped marketing asset. Forrester found that only 45% of marketers collect and consolidate behavioral data within a single, integrated database.

The study, conducted May 2013, surveyed 157 U.S.-based marketing professionals on their use of behavioral marketing automation to enable communication strategies and deliver campaigns. Forrester analyzed how marketers are powering automation with buyer behavioral data to drive engagement across multiple touch points and channels.

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ExactTarget Opens App Marketplace
Industry News
Friday, 19 July 2013 08:53

Hub ExchangeExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting.

HubExchange kicked off with more than 50 apps, including offerings from ReadyTalk, Compendium and Get Smart Content.

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Salesforce Incorporates Data.com Into New Sales Performance Tool
Data Management
Thursday, 18 July 2013 09:43

Salesforce data.com logosSalesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com.

B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are currently using Sales Performance Accelerator.

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Demanding Views

Inbound Marketing Celebrates 4,000th Anniversary

Jeff Winsper, President, Black Ink

Jeff Winsper HeadshotNews flash everybody. Inbound marketing is so old school. Some claim even back to the 11th century BC. I was being generous in my headline.

I get a chuckle when B2B marketing practitioners glom onto a fancy new name for some marketing principle that has been around for thousands of years. Then everybody rallies the wagons and wails on the bugles as if there some new magical way to create demand for consumers. Inbound marketing is in effect the same principle as “pull marketing.” Of course, we remember the classic “push, pull marketing” from our marketing 101 class. I’ll frame up the situation as a refresher to make the point.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Scaling Content Creation With NewsCred

newscred logoNewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

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