Demand Gen Report

B2B Marketers Search For Solutions To Growing Social Media Challenges
Social & Mobile
Written by Kim Zimmermann, Managing Editor   
Wednesday, 06 March 2013 09:00

social like itWhile B2B marketers say they are mining their social networks for leads and opportunities to engage with customers, they continue to lag behind their B2C cohorts in this regard. That said, more B2B marketers are incorporating social media into their messaging mix as it becomes easier to track results and attribute leads to social media outreach.

“Social media is becoming less of a side game,” said Meghan Keaney Anderson, Product Marketing Manager for HubSpot. “Social media grew up alongside other marketing channels, and with the exception of social sharing/follow buttons on web sites and in emails, it has largely remained an isolated channel. With the maturation of integrated marketing software, marketers are starting to be able to bring social data much further into the fold of the rest of their marketing channel.”

Silverpop Launches Advanced Mobile Messaging Capabilities
Social & Mobile
Tuesday, 05 March 2013 11:48

silverpop logoSilverpop announced new mobile messaging capabilities that allow Silverpop users to implement automated, behavior-based SMS campaigns.

Silverpop partnered with Velti, a provider of mobile marketing and advertising technology, to develop these mobile features. The functionality includes previously available features such as email opt-in via SMS, promotional texts and text alerts, as well as new capabilities, including the following:

Mimvi Launches B2B Division, Offers Marketers Mobile Expertise
Social & Mobile
Monday, 04 March 2013 12:07

Mimvi LogoMimvi, a mobile discovery technology company, announced the formation of its B2B division, LaunchPad. The division was established to address growing corporate interest in Mimvi’s search and discovery technology spanning mobile apps and content, according to a Mimvi press release.

In addition, Mimvi LaunchPad offers organizations the resources, expertise and technology to facilitate marketer’s mobile visions.

Salesforce Reports Double-Digit Revenue Growth For Q4, Fiscal 2013
Industry News
Friday, 01 March 2013 10:18 posted double-digit revenue growth in Q4 and its full fiscal year, which ended Jan 31, and projected strong earnings for the coming fiscal year.

For the full fiscal year 2013, the company reported revenue of $3.05 billion, an increase of 35% from the prior year. Subscription and support revenues were $2.87 billion, an increase of 35% on a year-over-year basis. Professional services and other revenues were $181 million, an increase of 29% on a year-over-year basis.

Etrigue Adds Mobile Access To DemandCenter Marketing Automation Application
Social & Mobile
Thursday, 28 February 2013 11:56

eTrigue-Logo-300dpi-RGBeTrigue, a provider of software-as-a-service (SaaS) marketing automation systems, announced that its flagship DemandCenter marketing automation application now supports mobile operation and management with Apple iOS and Android mobile devices. eTrigue users now have smartphone or tablet access to their campaigns without the need to download and learn a separate application.

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Demanding Views

The Dos and Don’ts of Lead Nurturing

LBrubaker headshotBy Lauren Brubaker, Demand Gen Manager, NetProspex


Take a second and think about your lead conversion rate. Could you name it right now? Hopefully you can. Conversion rates from inquiry to MQL — and MQL to opportunity — are two crucial stats that demand gen marketers should always have at the ready. Why? Because they tell you how your lead nurturing programs are performing, and lead nurturing is a demand gen marketer’s bread and butter.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Radius Helps Marketers Create Targeted Lists, Measure Campaign Performance

Radius logoRadius is designed to help B2B marketers create targeted lead lists and measure campaign performance when marketing to SMB prospects.


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