Demand Gen Report

Crowdsourcing has emerged as a popular and high growth business model in industries from fashion to media to venture capital. Now a new business launch by the founder of Market2Lead is planning to tap into the collective intelligence of peers to provide a source of sales-ready leads.

Billed as the world’s first peer-to-peer lead exchange, LeadTip.com launched this week as a “sales-ready” marketplace for sharing tips on customers ready to make a purchase.

Sitecore, a provider of web content management solutions, announced today a new product group called the Customer Engagement Platform. Focused on offering marketers an additional Key Performance Indicator (KPI), the platform enables organizations to manage the customer experience by creating relevant and valuable customer conversations that engage, entertain and inform.

The Customer Engagement Platform offers organizations the tools to orchestrate customer needs and solutions through the addition of three new major and integrated products; Engagement Analytics, Engagement Automation, and the Personalization and Experience Editor.

SpringCM recently announced the latest release of its cloud enterprise content management platform, featuring new dynamic case management capabilities designed to deliver more consistent execution, enhance team productivity and increase management visibility of key business processes.

The new release is designed to enable users to organize teams, tasks and content by using a checklist metaphor to drive such applications as new account openings, vendor on-boarding and audits. In addition, the new release includes mobile support for the Apple iPad to help executives and mobile workers perform more efficiently. The support offers access to cloud capabilities, including full text search of corporate content repositories.

Now serving more than 7,000 customers and 800,000 end users in 80 countries, SugarCRM used its SugarCon event last week to announce an acquisition and debut new additions to Sugar 6, all aimed at enhancing the company’s leadership position around “social business.”

During the event, SurgarCRM announced it has acquired iExtensions CRM from iEnterprises, Inc. for an undisclosed sum. iExtensions has been a leading CRM solution for IBM Lotus Notes, and in 2010 was the winner of the Best in Lotusphere Showcase award.

The newly acquired functionality adds enhanced support for IBM collaboration tools inside Sugar 6.  The added features include native Notes support as well as Notes email and calendar plugins, and a connector to the IBM Domino product line.