Demand Gen Report

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Sales Productivity Hampered By Poor Data, Lack Of Prioritization
Revenue Strategies
Written by Kim Zimmermann, Managing Editor   
Wednesday, 10 April 2013 08:00

ROI shutterstock 95591146Are marketing-generated leads really full of dreck, or is sales just unable to close deals? It is an age-old battle of wills that is getting more heated as the pressure is on both sales and marketing to meet ever-rising revenue targets. Many organizations are looking to Big Data and predictive analytics to help identify hot sales prospects, but weaknesses in their databases are hampering sales productivity.

More than two thirds (68%) of companies report struggling with lead generation, blaming marketing for not providing enough quality leads, according to recent research sponsored by Lattice Engines, a data analytics platform provider, and conducted by CSO Insights, a sales and marketing effectiveness research firm,

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Salesforce.com Launches Social.com
Industry News
Monday, 29 April 2013 09:08

SalesforceSalesforce.com launched Social.com, a service that allows users to advertise on Facebook and Twitter using real-time customer and social listening data. Social.com is the latest addition to the Salesforce Marketing Cloud, which includes Radian6 and Buddy Media. Fifty five of the Fortune 100 and eight of the top 10 global advertisers are current clients of Salesforce Marketing Cloud.

 “Today salesforce.com is doubling down on social ads,” said Michael Lazerow, CMO of Salesforce Marketing Cloud at Salesforce.com. “Social ads cannot be disconnected from your business.”

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eTrigue Updates DemandCenter Dashboards, Adds Interactive Data Sorting
Industry News
Friday, 26 April 2013 09:12

eTrigue-Logo-300dpi-RGBSoftware-as-a-service marketing automation provider eTrigue Corp. announced the 2013 Spring release of DemandCenter, which includes updated dashboards and interactive grids for easier data sorting.

This release also features a simpler way to manage eTrigue’s unique 3D lead scoring with greater granularity, company officials said.

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Silverpop Scores $25M In New Funding
Industry News
Thursday, 25 April 2013 13:03

silverpop logoSilverpop announced that it has received $25 million in new funding in the form of venture debt from Escalate Capital Partners and Silicon Valley Bank.

Venture debt is a typical precursor to IPOs and acquisitions, leading observers to speculate that Silverpop plans to go public and is an acquisition target of Salesforce.com, Microsoft or another CRM provider. Marketo, another marketing automation provider, recently filed an IPO and is widely believed to bet on track to be acquired by a CRM vendor.

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Bizo Extends Reach Of Data Solutions
Data Management
Thursday, 25 April 2013 09:14

bizo imageBizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of the company's existing digital marketing platform to help B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.

Bizo Data Solutions works with a number of marketing technology platforms, including specific integrations with Adobe AudienceManager, Salesforce, Eloqua, BlueKai, [x+1], Google Analytics and others.

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Demanding Views

Why Do Some Marketers Fail At Sales Enablement?

By Brendan Cournoyer, Brainshark

Brendan Cournoyer BrainsharkWhen people talk about sales enablement, the word "content" tends to come up a lot.

There’s a reason, of course. Sales enablement is all about putting salespeople in the best position to have more successful conversations with buyers, and reps rely on great content to help nurture and move those conversations forward.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Swrve Mobile Marketing Automation

Swrve placeitSwrve is a mobile marketing automation solution designed to help marketers enhance mobile engagement with data-driven tools and insights into how users are interacting with the company's mobile app.

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Industry Events

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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