Demand Gen Report

DemandGen International Named To Inc. 500 List of Fastest Growing Firms
DemandGen Reports
Monday, 29 August 2011 11:52

DemandGen International, Inc
., a global team of marketing automation and lead management consultants, has ranked number 363 in Inc. Magazine's 30th annual Inc. 500, with a three-year growth of 940%.

Danville, CA-based DemandGen International currently boasts more than 200 customers across 12 countries worldwide, including mega brands Apple, American Express, Citrix, Dell, DuPont, FICO, Informatica, Adobe, eBay and Taleo, among others. Key partners include Eloqua,, Oracle, Microsoft, Marketo and Demandbase. In addition to its Bay Area headquarters, the company currently maintains offices across the United States and Canada, as well as in Germany, Austria, France, Singapore and the UK.

Eloqua’s IPO Filing Brings Marketing Automation Into Public Spotlight
DemandGen Reports
Friday, 26 August 2011 10:29

announced Wednesday that it has filed a registration statement with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The company plans to list on the Nasdaq Global Market under the symbol ELOQ.

The number of shares to be offered and the price range for the offering have not been determined. However, an article on The Wall Street Journal’s web site estimated the company planned to sell up to an estimated $100 million of common stock in the offering.

J.P. Morgan Securities LLC and Deutsche Bank Securities Inc. will serve as joint book-runners for the offering, with JMP Securities LLC, Needham & Company, LLC, and Pacific Crest Securities LLC acting as co-managers. 

Dreamforce 2011 Sneak Peak: Marketing Automation Vendors Take Center Stage
Feature Articles
Written by DG Report   
Tuesday, 23 August 2011 15:03

All-Star_CoverMore than 275 organizations will showcase applications and solutions focused on helping sales and marketing professionals leverage the Cloud for increased efficiency at’s annual Dreamforce Conference, August 30-September 2 in San Francisco.

Now in its ninth year, there are nearly a dozen marketing automation vendors staking their claim in the space with sponsorships. Further validating the growing influence of automation tools, Marketo and Eloqua both are both Titanium level sponsors; HubSpot, Silverpop and Pardot are Platinum sponsors; Act-On is a Gold sponsor; and Aprimo, eTrigue, Neolane and Genius are Bronze sponsors.

Silverpop Partners With Janrain To Offer Social Sign-In Capabilities To Streamline Web Visits
DemandGen Reports
Written by DG Report   
Tuesday, 23 August 2011 14:15

recently announced the launch of Social Sign In, a new feature designed to help site visitors leverage social identities during the sign-in process. Through a partnership with Janrain, a provider of social identity management solutions, Silverpop customers can now offer their site visitors an alternative to web form completion. Entering a one-year exclusive agreement, Janrain selected Silverpop as its premier marketing automation provider.

HubSpot Acquires Social Media Firm Oneforty; Attempts Guinness Record For Largest Online Seminar
DemandGen Reports
Friday, 19 August 2011 13:38

announced yesterday its acquisition of Oneforty, a social media marketing company based in Cambridge, MA. Oneforty developed a directory of social media applications that will be merged into the HubSpot App Marketplace. Additionally, Oneforty’s social media marketing tool called SocialBase also  will be incorporated into the HubSpot product.

News of the acquisition comes just two months after HubSpot acquired marketing automation provider Performable. In March 2011, HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and “Having Oneforty join our team and working with them on transforming marketing is exciting,” said HubSpot CEO Brian Halligan. “The combined social media expertise of HubSpot and Oneforty will benefit all of our customers.”

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Demanding Views

Best Practices For Aligning Marketing And Sales Content With Customer Needs

Loren Padelford headshotBy Loren Padelford, EVP of Sales, Skura Corporation

Companies are now required to hone their sales and marketing efforts to the individual needs and interests of each prospect in order to provide positive customer experiences amid the cacophony of today’s marketing-soaked landscape.  After all, 81% of companies with strong customer experience competencies outperform their competition, according to Peppers & Rogers Group.

Getting the right content to the right people remains a challenge for B2B marketers, and yet, there are a number of best practices that can be applied to sales efforts and marketing content creation that, even if a prospect hasn’t told you what their exact needs are, can improve your chances of delivering a responsive, and timely sales pitch that aligns with your prospect’s needs.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

KnowledgeTree Content Marketing App For Salesforce

KnowledgeTree LogoThe KnowledgeTree content marketing app for Salesforce matches relevant content to leads and opportunities. The tool is designed to identify the most germane, current and effective content for each sales interaction with prospects.


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