Demand Gen Report

Pardot Winter 2012 Release Highlights Visual Tools For Campaign Building
DemandGen Reports
Wednesday, 22 February 2012 20:26


Pardot
today announced new product features as part of its Winter 2012 release, including an enhanced visual editor and form builder, designed to enable marketers to streamline the creation of lead management campaigns.

"Many marketers today don't have an expert-level knowledge of web design, so we're always trying to make Pardot as user-friendly as possible for our clients," said Adam Blitzer, COO at Pardot. "That is where the wizards and pre-fabricated templates come in handy. We want to empower our users to create rockstar email templates and forms that will drive conversions, all in a few clicks. The new email and form editors are extremely flexible and, most importantly, make it easy to create marketing materials. It's important for marketers to be able to quickly produce very custom assets so that each audience segment or campaign can be targeted appropriately."

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MOCCA Membership Approaches 1,000 Members As Group Prepares For Third Annual Forum in San Francisco
DemandGen Reports
Tuesday, 21 February 2012 15:47


The Marketing Operations Cross Company Alliance
(MOCCA) today will host nearly 50 marketing operations executives at Autodesk in San Francisco, for its third annual Executive Forum, an invitation-only event that bring together marketing operations VPs and directors for market trend discussions.

MOCCA, which presently has more than 950 members representing about 350 companies, is comprised of two chapters across the East and West coasts.

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Infographics Emerge As Key Component of Content Marketing: Experts Encourage B2B Marketers To Embrace New Format
Feature Articles
Tuesday, 21 February 2012 12:17


By Matt, McKenzie, Contributing Editor

B2B marketers already know that content is king. Now, a growing number of them are getting acquainted with a new member of the royal family: the infographic.

As more marketers get acquainted with infographics, the experts agree that it's important to understand the role they should play within a B2B marketing strategy. Infographics tend to be very effective when they're served at the top of the marketing funnel; they're ideal for building awareness and establishing thought leadership. The format is also very well-suited for sharing, as opposed to being gated or relied upon to generate leads.

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DemandGen Report To Host B2B Content2Conversion Event This April In New York City
Feature Articles
Thursday, 16 February 2012 11:54


C2C_twitter_logoProgressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value-add and buyer insight.

As content marketing becomes an increasingly critical tool for B2B companies, DemandGen Report (DGR) has announced the launch and preliminary agenda for the first annual Content2Conversion Conference, to be held Tuesday, April 24th at the Times Center in Manhattan.

Conference sessions will cater to a growing need for progressive marketing — centered on using thought leadership as a connecting point for solution providers to effectively engage with prospective buyers.

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Left Brain DGA Acquires Marketing Technology Practice of Raab Associates, Appoints David Raab VP Program Optimization
DemandGen Reports
Wednesday, 15 February 2012 11:23


Left Brain DGA
, a Silicon Valley-based demand generation agency, has acquired the marketing technology practice of Raab Associates for an undisclosed equity stake. As part of the acquisition, Raab Associate principal David Raab will take on the new title of VP Program Optimization at Left Brain DGA. In this role, Raab will assist in client relations and help maximize program effectiveness.

The acquisition of Raab Associates’ marketing technology practice is the latest step in an aggressive expansion of high profile market experts in the marketing automation space for Left Brain. Last year, Left Brain added three experienced executives to its leadership team from Rubicon Marketing Group, including former CEO April Brown, as well as Kevin Provost and David Ward.

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Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.

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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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