From Product To Persona: How OpenText Saw Success With Customer-Centric Campaigns
YouTube Live Q&A
Want to know what it takes to develop killer content? Dying to join the KCA winner's circle? Our Killer Content Award Showcase Series is back to reveal killer campaign best practices straight from the winners themselves. On Thursday, August 10 at 1 PM ET, we're going live with Ericka McCoy, VP of Global Campaigns at OpenText, to discuss how she and her team planned and executed a recent persona-centric campaign.
Overall, the campaign produced:
More than 4,000 MQLs;
$20 million in pipeline; and
Email unique open rates that ranged from 26% to 36%, exceeding the industry standard of 22.5%.