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Industry Resources
6 Keys To Sales & Marketing Alignment Print E-mail
Tuesday, 05 August 2014 13:56

 PardotSHADOW

It is quite common for sales and marketing departments to debate who gets credit for a sale, the quality of leads, and other metrics. But it is vital that B2B organizations to enhance the relationship between these two teams to boost productivity — and ultimately results.

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The Data-Driven Marketer’s Guide To Cross-Targeting Product Lines Print E-mail
Wednesday, 30 July 2014 13:19

Mintigo-SHADOW

Data is a valuable currency for any company’s marketing team. Marketers need to know where in the buying cycle these prospective buyers are, and need to understand the best channels for communication.

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Special Report: Best Practices To Boost Database Health Print E-mail
Wednesday, 23 July 2014 11:00

Shadow DGR DG007 FEAT DataHygene Final

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order.

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Dial Up the Power of Mobile Search Print E-mail
Tuesday, 22 July 2014 00:00

Shadow INVOCA EBK MobileSearch DESIGN 1

See how you can obtain more ROI from your mobile search initiatives by checking out this e-book, Dial Up The Power Of Mobile Search. This e-book will cover various tactics and strategies that will aid your business in taking your mobile search marketing up a notch, including:

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