Demand Gen Report

Industry Resources
The 2014 Lead Nurturing Benchmarking Study Print E-mail
Wednesday, 08 October 2014 06:15

Shadow DGR DG010 SURV LeadNurture DESIGNIn Demand Gen Report's inaugural Lead Nurturing Benchmarking Study, many B2B marketers report they are leveraging several years of experience in developing lead nurturing campaigns. 71% state that they leverage lead nurturing in their demand generation initiatives, while 19% plan to implement it within the next year. 

Those who have already began using lead nurturing have seen improved campaign response and the ability to deliver more qualified leads to the sales team, among other benefits.  Lead nurturing veterans are now implementing more sophisticated campaigns for even more positive results.

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The New Formula For Connecting With B2B Buyers Print E-mail
Wednesday, 24 September 2014 16:59

shadow LinkedIn LI002 EBK SocialSelling Aug 2014

While many foundational aspects of the buying process have not changed, the way that buyers educate themselves and engage with sales reps has evolved thanks to social media. Is your company ready to respond to these changing market dynamics?

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Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement Print E-mail
Wednesday, 24 September 2014 09:16

DGR-SRSeveral years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

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Increasing Marketing Automation ROI By Investing In Data Print E-mail
Thursday, 18 September 2014 09:45

Shadow NetProspex NP001 EBK Marketing Automation Final

Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% increase in revenue just by regularly maintaining their database.

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