Demand Gen Report

Industry Resources
Can Content Create Conversations With Buyers? Print E-mail
Monday, 13 April 2015 16:05



Dana Harder
VP of Client Strategy

Andrew Gaffney
Demand Gen Report



Thursday, May 7th, 2015 at 1pm EST / 10am PST

eSigning 101: What, Why, When & How Print E-mail
Monday, 13 April 2015 00:00

Shadow NIT NI002 EBK E-Sign Mar 2015Customers are demanding more digital interactions from companies, yet 75% of businesses have yet to adopt eSignatures. However, that is changing quickly — and for good reason. eSignatures eliminate slowdowns caused by distance, location and resources that add time and strain to the paperwork process.

Bridging The Gap Between Local Clients & Global Brands Print E-mail
Monday, 30 March 2015 14:50

shadow ETI EI004 WP ADVISOR CHALLENGE Mar 2015For independent financial services advisors, the need for ongoing outreach to clients with relevant messaging has never been greater. To address this challenge, many successful global financial services firms are supporting their local advisors with Relationship Marketing Platforms to integrate content, data and sources.

B2B Marketers Focus On Content And Cadence To Boost Later-Stage Lead Nurturing Print E-mail
Wednesday, 25 March 2015 11:28

Shadow DGR DG0020 SR Lead Nurturing Act-On Mar 2015 1Over the past several years, B2B marketers have been expanding the role of lead nurturing as a key element of their marketing initiatives. In Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, 71% of respondents reported that they are using lead nurturing as part of their demand generation activities, and another 19% plan to within the next 12 months.

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