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Video Without The Studio Print E-mail
Tuesday, 25 November 2014 10:57

Dec-4

Video is a Top 10 content marketing tactic. But that doesn't mean it has to be expensive, production-quality video.

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Special Report: B2B Marketers Refine Lead Scoring Models To Boost Sales Effectiveness Print E-mail
Wednesday, 19 November 2014 11:23

shadow DGR DG012 SR LeadScoring Nov 2014It is clear that lead scoring continues to grow as a pivotal piece of the B2B marketing puzzle. Research from SiriusDecisions states that 68% of B2B tech organizations have implemented a lead scoring program implemented. However, fewer than half (40%) of those sales teams deem their lead scoring initiatives effective, and progressive marketers are looking for opportunities to refine and expand their lead scoring models to boost sales effectiveness.

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Special Report: Webinar Best Practices Highlight The Need To Address Multiple Buying Stages Print E-mail
Wednesday, 29 October 2014 10:56

cover DGR DG011 SR WebinarBP Oct 2014

Webinars have become a mainstay of the demand generation strategies of many B2B marketers, as they remain an effective tool to engage prospects. Demand Gen Report’s 2014 B2B Content Preferences Survey shows that 67% of B2B buyers have used webinars in the past year to research B2B purchasing decisions.

However, many B2B marketers have focused on webinars as a top-of-the-funnel lead generation tool. Experts advise B2B marketers to develop webinars for multiple stages of the sales cycle to improve their conversion rates. In addition, the messaging needs to be short and highly focused.

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The 2014 Lead Nurturing Benchmarking Study Print E-mail
Wednesday, 08 October 2014 06:15

Shadow DGR DG010 SURV LeadNurture DESIGNIn Demand Gen Report's inaugural Lead Nurturing Benchmarking Study, many B2B marketers report they are leveraging several years of experience in developing lead nurturing campaigns. 71% state that they leverage lead nurturing in their demand generation initiatives, while 19% plan to implement it within the next year. 

Those who have already began using lead nurturing have seen improved campaign response and the ability to deliver more qualified leads to the sales team, among other benefits.  Lead nurturing veterans are now implementing more sophisticated campaigns for even more positive results.

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