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Industry Resources
Why Modern B2B Marketers Need Predictive Marketing Print E-mail
Wednesday, 27 August 2014 11:53

MintigoEbkSHADOW

While predictive marketing may only provide your business with marginal success at the moment, there are many different ways predictive models will affect your business in the imminent future — and also come into play in today’s B2B landscape.

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6 Keys To Sales & Marketing Alignment Print E-mail
Tuesday, 05 August 2014 13:56

 PardotSHADOW

It is quite common for sales and marketing departments to debate who gets credit for a sale, the quality of leads, and other metrics. But it is vital that B2B organizations to enhance the relationship between these two teams to boost productivity — and ultimately results.

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The Data-Driven Marketer’s Guide To Cross-Targeting Product Lines Print E-mail
Wednesday, 30 July 2014 13:19

Mintigo-SHADOW

Data is a valuable currency for any company’s marketing team. Marketers need to know where in the buying cycle these prospective buyers are, and need to understand the best channels for communication.

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Special Report: Best Practices To Boost Database Health Print E-mail
Wednesday, 23 July 2014 11:00

Shadow DGR DG007 FEAT DataHygene Final

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order.

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