Demand Gen Report

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Special Report: Webinar Best Practices Highlight The Need To Address Multiple Buying Stages Print E-mail
Wednesday, 29 October 2014 10:56

cover DGR DG011 SR WebinarBP Oct 2014

Webinars have become a mainstay of the demand generation strategies of many B2B marketers, as they remain an effective tool to engage prospects. Demand Gen Report’s 2014 B2B Content Preferences Survey shows that 67% of B2B buyers have used webinars in the past year to research B2B purchasing decisions.

However, many B2B marketers have focused on webinars as a top-of-the-funnel lead generation tool. Experts advise B2B marketers to develop webinars for multiple stages of the sales cycle to improve their conversion rates. In addition, the messaging needs to be short and highly focused.

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How To Turn Your Resource Center Into A Demand Gen Machine Print E-mail
Monday, 20 October 2014 16:26

Nov-11

For many companies, the resource center of their website turns into a content graveyard, rather than a dynamic driver of traffic, engagement and leads. 

Set aside 30 minutes of your day to learn how leading organizations are transforming their resource centers into “demand generation machines” by creating a content experience that makes it easy for visitors to find relevant content that converts.

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The 2014 Lead Nurturing Benchmarking Study Print E-mail
Wednesday, 08 October 2014 06:15

Shadow DGR DG010 SURV LeadNurture DESIGNIn Demand Gen Report's inaugural Lead Nurturing Benchmarking Study, many B2B marketers report they are leveraging several years of experience in developing lead nurturing campaigns. 71% state that they leverage lead nurturing in their demand generation initiatives, while 19% plan to implement it within the next year. 

Those who have already began using lead nurturing have seen improved campaign response and the ability to deliver more qualified leads to the sales team, among other benefits.  Lead nurturing veterans are now implementing more sophisticated campaigns for even more positive results.

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The New Formula For Connecting With B2B Buyers Print E-mail
Wednesday, 24 September 2014 16:59

shadow LinkedIn LI002 EBK SocialSelling Aug 2014

While many foundational aspects of the buying process have not changed, the way that buyers educate themselves and engage with sales reps has evolved thanks to social media. Is your company ready to respond to these changing market dynamics?

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