Demand Gen Report

Challenges, Opportunities and Key Priorities For B2B Marketers

The Demand Gen Report editorial team recently spoke with more than a dozen leading visionaries to understand how marketing technology will evolve during 2013. The result is this E-book: A collection of essays that lay out a fascinating mix of predictions, opportunities and challenges for B2B marketers.

Our expert All-Star team will discuss how marketing automation tools will incorporate new features, from predictive analytics to enterprise data integration; why vendors will revamp and rethink their service offerings; which skills marketers must adopt in order to survive and compete; and much more.

Marketers are investing more in content, but that doesn’t mean sales departments are using it. In fact, according to research, 65% of sales teams use less than half of the content their marketing department produces.

Download this new E-book from Demand Gen Report to learn how progressive companies are addressing this disconnect by closing the loop and creating the right content assets for key points in the sales funnel.

Refresh Your Marketing Strategies with Tactics that Get Noticed

The explosion of digital channels has fundamentally changed the way buyers engage with solution providers.

Yet, many marketers are still supporting their strategies with the same tools they used five to ten years ago.

Live Date: Tuesday, January 29th 2013 at 12 PM ET / 9 AM PT • Register Now »

Successful relationship marketing is all about connected, carefully timed, and highly relevant conversations with your customers and community. The more targeted and relevant a campaign, the better your ability to offer exactly what your customers find valuable—and keep them close and loyal.

During this free seminar, we'll review the results from the recently completed Trends in Automating Customer Lifecycle Management survey. Attendees will learn how some marketing teams are transforming their customers' experience using a combination of technology and the latest marketing best practices.

Plus: Each participant will receive a free copy of the complete Trends in Automating Customer Lifecycle Management survey.

Register Today.