|
Industry Resources
Demand Gen Report is CAN-SPAM Compliant Your information will be used for Demand Gen Report marketing emails. This also includes targeted partners of Demand Gen Reprt. To read more about our privacy policy, click here, or to learn about the CAN-SPAM Act of 2003, click here. If you would like to unsubscribe from future Demand Gen Report marketing emails, please click here. |
||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||
2012 has seen some significant developments in the world of B2B Demand Generation. Buyer habits are changing, content is king, marketing automation vendors are going public and web analytics and social media monitoring technology is being advertised on prime-time television.
Marketers know that content is a core element of any successful demand generation strategy. What many of us continue to struggle with, is building a plan that can be sustained for the long haul. A scalable process for generating content ideas, executing on those ideas and successfully leveraging the output to feed the funnel is still elusive to many organizations. This webinar will provide you with a plan for how to build your own content marketing machine.
Today, 90% of B2B marketers use content marketing as the centerpiece to their content marketing strategies. But not all content is created equal: As more marketers invest in content marketing, many of them are struggling to engage with prospects and drive qualified leads.
In a world where Facebook boasts over one billion members and hundreds of millions of people use Twitter and LinkedIn, association executives must address the changing dynamics of member relationships. More than a technology, Social CRM is a philosophy and business strategy that helps associations work smarter. Social CRM is about getting the entire organization on board with the idea and practice of collecting, analyzing and using social data to engage its members. And more engaged members means a more successful association. 
