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Data Rich - The Payoff Of Marketing Measurement On Revenue Performance Print E-mail
Monday, 03 October 2011 11:05

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As marketers are increasingly tasked to deliver more metrics-based insight, analytics tools are helping BtoB organizations compete in the current business climate. While the pressure to justify spend may have jumpstarted the measurement movement in marketing, it is clear that there is a big appetite for insights beyond basic ROI metrics. As the analytics tools and processes available continue to improve and expand, the visibility of marketing’s role in revenue generation is quickly climbing. Nearly 9 in 10 (88%) of marketers have increased their analytics efforts over the past 12 to 24 months, according to a new survey of BtoB marketers conducted by DemandGen Report.

To learn more about the research findings, including the primary adoption drivers, as well as the key areas of measurement organizations are focusing on, download the white paper “Data Rich: The Payoff Of Marketing Measurement On Revenue Performance.”

Download Today.

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The Move From Transactional To Behavioral Marketing Print E-mail
Monday, 19 September 2011 13:14

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Building The Business Case for An Integrated Customer Acquisition Model 

The ability to attract new customers at the lowest acquisition cost possible is the key to success in a world where the buyer is making the rules. Moreover, the move from “transactional to behavioral” forces companies to integrate their previously disparate systems and processes. The new rules of business economics and buyer behavior dictate that companies can no longer afford silos of disconnected data and intelligence.

Download this white paper to learn how BtoB market leaders in are achieving dramatic results in lead qualification and prospect conversion by moving from transactional models to behavior-driven, integrated strategies and tactics.

Download Now. 

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The Power User's Guide To Successful Webinars Print E-mail
Tuesday, 13 September 2011 13:35

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According to the 2010 Lead Generation Marketing ROI Study conducted by The Lenskold Group and eMarketer, 52% of respondents found webinars to be the most effective tactic to generate a vast amount of leads to most likely to convert to sales. However, to cash in on the potential of webinars, marketers must implement efficient best practices such as creating compelling webinar content and delivering said content in an optimal fashion.

Download the E-book titled "The Power User's Guide To Successful Webinars" to gain insight from BtoB "power users," who have extensive experience in hosting and marketing webinars. Respondents also have a reputation for producing a steady stream of webinar sign-ups, participants and in turn, engaged viewers.

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Developing Content for the Digital Conversation Print E-mail
Thursday, 01 September 2011 16:33

Wednesday, September 7, 2011 1:00 PM - 2:00 PM CDT - Register Today

The B2B buying process has shifted –conversations with buyers now start online and your digital content is doing the talking. In order to engage buyers, your content must cut through the noise and information cluttering the Internet and speak directly to your buyer’s needs.

In this webinar, DemandGen Report’s Andrew Gaffney and Manticore Technology’s Jeff Erramouspe have teamed up to take the Content Blueprint one step further and discuss how to create and use content strategically to build relationships with buyers and drive lead conversion. Join us to learn:

  • How to create content that progresses like a conversation.
  • What buyers’ content choices reveal about them and how it can improve your engagements. 
  • How to measure content effectiveness and use it optimize your content marketing mix. 

Register Today

 
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