Demand Gen Report

Industry Resources
12 Steps To Ensure You Are Marketing To The Right B2B Prospect Lead Database Print E-mail
Thursday, 17 November 2011 17:24


Constantly challenged with keeping your ever-changing lead data accurate and up-to-date?  

In this brand new E-Book:

·         Discover best practices to tune-up, augment, enrich, and segment your database.

·         Learn the lead data strategies and other critical components necessary to fuel high-performance campaigns.

·         Read how marketers are using data to improve funnel conversions, and improve sales & marketing alignment.

Download E-book. 

Boost Your Image: Master the Three Stages of Video Conferencing Success Print E-mail
Thursday, 17 November 2011 16:14


As marketers strive to embrace new, engaging communication platforms, the use of video conferencing is growing rapidly. In fact, users recently surveyed by 1080 Group expect to grow their own use of video conferencing by 211%, from an average of 3 times to more than 6 times monthly. Even progressive video marketers already actively using video conference expect to increase their own usage by 63%.
Are you putting your best virtual face forward? New, streamlined tools take video conferencing to the next level, as it is no longer an expensive tactic that requires hard-to-use equipment.
The new 1080 Group white paper, titled "Boost Your Image: Master The Three Stages Of Video Conferencing Success," explores best practices for video conferencing and provides a handy checklist for preparing and conducting a successful video conferencing session.
Link Between Demand Generation And Sales Revenue Print E-mail
Thursday, 17 November 2011 11:25


Effective stages of Demand Generation

Read this whitepaper to understand how you can begin a demand generation program using your current marketing budget and tools.

You'll learn how to:

  • define demand generation within your organization
  • use marketing data to develop a common definition of a lead
  • identify your buyer's profile to determine your communication plan

Download the whitepaper now to get started with demand generation, with or without technology in place, and exceed your sales goals.

Boosting ROI With "Multi-tenant Marketing Automation" Print E-mail
Wednesday, 16 November 2011 15:45

Communicating and distributing corporate marketing campaigns down to and through a network of indirect sales forces and independent partners is a daunting task in today’s complex media environment. To address the unique needs of channel-centric vendors, companies are rolling out “multi-tenant marketing automation solutions.”

Companies that implement multi-tenant marketing automation experience a number of perks, including the ability to:

  • Automate lead generation and nurture processes;
  • Score and distribute prospects based on pre-established criteria;
  • Provide resellers with branded, customizable content; and
  • Allow resellers to run their own multi-touch, customized campaigns.

Download this brief to learn how vendors are optimizing sales and marketing efforts by implementing multi-tenant marketing automation solutions. 

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