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Shifting the B2B Marketing Paradigm From Contacts To People Print E-mail
Wednesday, 22 February 2012 18:21

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4 Steps For Getting Ready

E-marketing tools and tactics have made B2B marketers much more effective at generating leads and building their contact database, but the bar continues to be raised as buying behavior evolves and social media channels become mainstream. In order to connect with B2B buyers in 2012, marketing has to expand beyond thinking about contacts. Gathering email IDs may help to track behaviors such as white paper downloads and webinar registrations, but that approach is missing the vital link of integrating social intelligence into the demand generation strategy. This white paper offers insights from industry experts, as well as case study examples from companies that have successfully made the switch from focusing on contacts to delivering a personalized message to the right person at the right time.

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3 Critical Components Of Maximizing Your Automation Investment Print E-mail
Wednesday, 15 February 2012 18:46

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Many marketing automation users struggle to realize the full value of their investment because they have not implemented a systematic process for lead flow that is not only comprehensive, but also scalable. Moreover, organizations that are not optimizing the technology are unable to garner key metrics to analyze and refine campaign effectiveness. This brief highlights the need for process-based insight, a global view of the buyer/customer and the key steps to optimize the value of marketing automation investments, as well as strategies to transform artistic marketing teams into revenue engines.


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Accelerate to Advanced and Optimized Lead Generation & Nurturing Practices Print E-mail
Written by DG Report   
Friday, 10 February 2012 09:53

When: Thu, Mar 8, 2012 2:00 PM - 3:00 PM EST - Register Today

Research shows that integrated, multi-touch B2B demand creation programs powered by high quality contact data and disciplined marketing approaches produce stronger revenue performance. But many marketers don’t feel that they’re at a stage of readiness to deploy these types of advanced programs, and those who are implementing integrated practices don’t feel like they’re optimizing them. Join Televerde and Marketo for this webinar addressing the “how-to’s” of four critical topics related to deployment and optimization of integrated, disciplined and advanced B2B lead generation and lead nurturing programs and practices powered by marketing automation:

  1. How to assess your readiness for use of advanced, integrated demand creation practices.
     
  2. How to leverage the highest quality contact data, relevant digital messaging, and well-timed, high-impact dialogue-based (“tele”) practices.
     
  3. How to broaden your utilization and enhance your value from integrated demand creation applications by nurturing current customers, recycled/dormant leads, SEO-generated leads, untouched market segments, as well as short-term and mid-term touch programs.
     
  4. How to accelerate your implementation of integrated programs and drive to advanced practices that produce optimized results.


Presenters:
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Bryan Ehrenfreund, VP of Digital Strategies for Televerde
Jon Miller, VP of Marketing and Co-Founder of Marketo

Why You Should Attend?
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This webinar promises to deliver a number of practical, actionable and affordable ideas and a higher level of marketing intelligence. And because you want to be a better B2B marketer!

Register Today

 
A Marketer’s Guide To CRM Integration Print E-mail
Thursday, 02 February 2012 16:43


This new white paper was authored by David Raab and is offered to DG Report readers by SalesFUSION, a leading provider of marketing software integrated to CRM.

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