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Rewriting the Rules of Member Engagement Print E-mail
Wednesday, 30 May 2012 11:09

Screen_Shot_2012-05-30_at_12.10.53_PM

Social media provides powerful opportunities to send member engagement soaring, thanks to the natural connections arising out of posting, sharing, linking and “liking.” But in order to best take advantage of these new ways to develop a two-way dialogue with your members and boost their loyalty to the organization, you’ll need to develop a strong, clear strategy. Download this E-book to learn how navigate this new social universe and integrate it into your current customer relationship management efforts.

Download Today. 

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Guide To Marketing Automation Solutions - May 2012 Print E-mail
Tuesday, 15 May 2012 09:07

GTMAmay2012Cover2

The B2B marketing automation industry is growing rapidly, as organizations tap technology to enhance their demand generation efforts and implement processes for repeatable success. Marketing automation providers across the board indicated record-breaking growth in Q1 2012, as well as plans for aggressive expansion in personnel and product offerings.

According to SiriusDecisions benchmarks, 18% of B2B organizations are using a marketing automation platform. The research firm also forecasts adoption rates to reach 40% by 2016. 

For B2B marketers that realize the potential benefits of implementing a marketing automation system, rolling out and using the technology can be an intimidating venture. Due to the complexity of automating marketing programs, there are various components to consider.

Read more...
 
Guide To Marketing Automation Solutions - May 2012 Print E-mail
Tuesday, 15 May 2012 09:07

GTMAmay2012Cover2

The B2B marketing automation industry is growing rapidly, as organizations tap technology to enhance their demand generation efforts and implement processes for repeatable success. Marketing automation providers across the board indicated record-breaking growth in Q1 2012, as well as plans for aggressive expansion in personnel and product offerings.

According to SiriusDecisions benchmarks, 18% of B2B organizations are using a marketing automation platform. The research firm also forecasts adoption rates to reach 40% by 2016. 

For B2B marketers that realize the potential benefits of implementing a marketing automation system, rolling out and using the technology can be an intimidating venture. Due to the complexity of automating marketing programs, there are various components to consider.

Read more...
 
5 Ways To Leverage Social CRM To Drive Community Interaction And Member Engagement Print E-mail
Thursday, 10 May 2012 14:42


Live Date: Wednesday, May 30, 2012 2:00 PM - 3:00 PM EDT - Register Today.

Social media certainly provides powerful opportunities to send member engagement soaring, thanks to the natural connections that arise from posting, sharing, linking and “liking.” But in order to best take advantage of these new ways to develop a two-way dialogue with your members and boost their loyalty to the organization, you’ll need to develop a strong, clear strategy to navigate this new social universe.

During the webinar “5 Ways to Leverage Social CRM To Drive Community Interaction and Member Engagement” Maddie Grant of Social Fish and Ben Martin of Avectra will highlight:

·      Key trends in social CRM;

·      New tactics for building two way relationships; and

·      5 tips to drive interaction and member engagement.

Register Today. 

 
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