Demand Gen Report

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The B2B Marketer's SEO Field Guide Print E-mail
Thursday, 02 February 2012 16:23

Pardot_Guide_feb2012_cover

Great search engine marketing is an essential component of inbound marketing. Can you potential customers find you? Download this free white paper to learn tips that will help drive more traffic to your web site.

Download Now. 

 
The Great Marketing Conversation Print E-mail
Monday, 23 January 2012 13:19


Screen_Shot_2012-01-23_at_11.55.15_AMWhen: Tuesday, January 24 - 1:00 pm EST / 10:00 am PST - Register Today

Many companies are struggling with the roles and uses of content marketing and inbound marketing. Join our panel of the top thought leaders in marketing as we discuss:

  • How content and inbound marketing fit into your marketing mix
  • How to build a business case to fund an inbound and content marketing strategy
  • Why it's important to think holistically about these processes instead of treating them as distinct channels
  • How these techniques can turn your organization into a revenue center

Speakers: 


Ardath Albee, Speaker and Author
eMarketing Strategies for the Complex Sale
(@ardath421)

Robert Rose, Author and Strategist-In-Residence
Content Marketing Institute
(@Robert_Rose)

Marcus Sheridan, Speaker and Blogger
The Sales Lion
(@TheSalesLion)

Mike Volpe, Chief Marketing Officer
HubSpot 
(@mvolpe)

Moderator:
Candyce Edelen, 
President & CEO
PropelGrowth
(@CandyceEdelen)

Register Today. 

 
The Missing Link in Demand Generation: Marketing To People, Not Contacts Print E-mail
Thursday, 12 January 2012 12:15

Wednesday, Jan 25, 2012 1:00 PM - 2:00 PM EST - Register Today


Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls.  But over 80% of them do engage when referred by a connection – whether through a friend, colleague, customer or industry peer.

For most marketing organizations, using social media for demand generation is still mostly an art.  But for top-performing organizations, harnessing the power of social media and the changing customer behavior to their advantage is about focusing on people, instead of contacts. Through this approach, the top-performing organizations are successfully using social media as an integral part of their demand generation engine.

Learn from a panel of thought-leaders about using social media for demand generation, and how to create a roadmap for your marketing organization.

Speakers:


Andrew Gaffney, Editor, DemandGen Report
Ralf VonSosen, VP Marketing, InsideView
Maria Pergolino
, Senior Director Marketing, Marketo

Register Today

 
The Open and Shut Case for Content Curation Print E-mail
Wednesday, 11 January 2012 16:31

Curata_openandshutcaseebook

Content curation is turning out to be a bona fide game-changer. Marketers for a wide variety of brands are seeing impressive results from their curation efforts. For those who are evaluating the pros, cons and “ROI” of curation, this white paper is a collection of evidence that demonstrates its very real benefits.

This White Paper includes:
· A detailed overview of how curation helps build and grow a brand
· Client testimony based on actual curation projects
· Insider insights from colleagues and industry analysts

Also included in this FREE download are the results of the B2B Marketing Trends 2011 Survey Report. Curata surveyed nearly 400 marketing professionals across the U.S., representing a wide range of industries, to better understand the state of the B2B marketing landscape The results are in… the future of B2B marketing is Content Marketing.

Download Now. 

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