Demand Gen Report

Industry Resources
Managing Your Team to Higher Quotas with Social Selling Print E-mail
Monday, 21 March 2011 13:02

Over 45% of organizations have set higher sales quotas in 2011 as compared to 2010.  To achieve the higher quotas, successful sales leaders are focusing on increasing the productivity of their existing teams, innovative use of social media, and better sales and marketing alignment.

Concur, the market-leader in on-demand expense management solution and one of the fastest growing software companies, knows how to improve sales productivity better than most companies.  

In this webinar you will learn how Concur had adopted new techniques for sales management as well as for individual sales reps -- including an emerging "Social Selling" methodology -- to deliver better sales results, while improving productivity across the lead-to-renewal sales funnel.

Adopt these three vital sales strategies and drive better results, including:   

  • Greater lead conversion rates and greater opportunity win rates
  • Relevant and compelling conversations with prospects
  • Better sales and marketing alignment

Speakers include:

  • Andrew Gaffney, Editor, DemandGen Report
  • Mike D’Onofrio, Senior Director, Major Accounts, Concur
  • Greg Brush, VP of Sales and Customer Success, InsideView


On-Demand | Slidedeck

Secrets of Successful “From” Names and Subject Lines Print E-mail
Friday, 18 March 2011 14:00


“From” names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective “From” name, key factors that affect subject lines, and how mobile and social are changing the game. Download your copy today!

Download Now.

Dirty Data’s Effect on ROI and Five Ways to Fix it Today Print E-mail
Friday, 11 March 2011 09:43

to Uncover the ugly truth of the cost of dirty data on your organization

Tuesday, March 15, 2011 2:00 PM - 3:00 PM EST

E-marketing should lead to greater intelligence on prospects, right? The opposite has proven true as companies become overwhelmed with data sources and struggle to keep contact databases accurate and up-to-date.

Join ZoomInfo and DemandGen Report as we dive deep into the recent findings of a DemandGen study that uncovers the ugly truth of the cost of Dirty Data on organizations today, including:

  • 8 of 10 companies indicated that dirty data is hindering their lead generation campaigns.
  • Many organizations rely on marketing/prospect data that is 20%-40% inaccurate.
  • 30% of companies currently have no strategy to update inaccurate or incomplete data.

The result? Companies large and small are losing MILLIONS in potential revenue.

BONUS: Receive a copy of the in-depth eBook "Assessing the Impact of Dirty Data on Sales & Marketing Performance."

View On-Demand


Relationship Equity: Securing Scalable Client Relationship MGT Strat in Financial Services Print E-mail
Wednesday, 09 March 2011 16:26



As financial services advisors and investment brokers need more and better data on their clients and prospects, they are increasingly turning to relationship management tools to help run their businesses and manage new leads. Download this E-book to access best practice insights from thought leaders in the relationship management space, as well as real-world customer examples of how progressive financial services firms are benefitting from providing their client-facing teams with a rich, 360-degree view of client interactions.



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