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Developing Content for the Digital Conversation Print E-mail
Thursday, 01 September 2011 16:33

Wednesday, September 7, 2011 1:00 PM - 2:00 PM CDT - Register Today

The B2B buying process has shifted –conversations with buyers now start online and your digital content is doing the talking. In order to engage buyers, your content must cut through the noise and information cluttering the Internet and speak directly to your buyer’s needs.

In this webinar, DemandGen Report’s Andrew Gaffney and Manticore Technology’s Jeff Erramouspe have teamed up to take the Content Blueprint one step further and discuss how to create and use content strategically to build relationships with buyers and drive lead conversion. Join us to learn:

  • How to create content that progresses like a conversation.
  • What buyers’ content choices reveal about them and how it can improve your engagements. 
  • How to measure content effectiveness and use it optimize your content marketing mix. 

Register Today

 
The Hidden Costs Of Multiple Marketing Tools Print E-mail
Thursday, 01 September 2011 00:00

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Get a reality check of the true cost – opportunity, money, and resources – of your marketing tools, and what you can do about it. Download the briefing today.

Download Now. 

 
What’s Working in Webinars: A Look Inside the Best Practices of Power Users Print E-mail
Wednesday, 31 August 2011 14:27

When: Wednesday, September 21, 2011 - 10 AM (PDT) / 1 PM (EDT) - Register Today

In a world that teems with webinars, how do you rise above the rest to create an experience that thrills your audience and gets them talking?

Join Andrew Gaffney, editor of DemandGen Report, as he presents key takeaways and tactics currently employed by the most active and successful webinar producers. Discover insights into the formats, topics and promotional campaigns that are driving the best results. 

Attend this interactive webinar to learn:

  • Collaborative tools and functionality every company should use
  • Interactive features that add value to any webinar
  • Ways to maximize viewer experience
  • Strategies that extend the life of a webinar

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Speakers:            
Andrew Gaffney,
Editor, DemandGen Report
Jessica Eastman, Product Marketing Content Specialist, Citrix Online

Learn More.

 
Blueprint For Using Content To Connect With Buyers Print E-mail
Friday, 26 August 2011 09:55

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New Research Highlights The Growing Relationship Between Content & Success Driving Digital Dialog With Prospects 

Content has emerged as a key ingredient to digital marketing. To gauge how industry leaders are addressing this growing need for content, DemandGen Report recently polled industry leaders to identify best practices around measuring content’s impact on demand and the steps companies must take to build digital dialog with their prospects. The following white paper provides a blueprint to help BtoB marketers with critical steps including: 

  • Building buyer personas;
  • Conducting a content audit;
  • Mapping content to specific buyer stages;
  • Creating assets that feed nurturing campaigns; and 
  • Measuring the success of content campaigns. 


    Download your white paper today.

 

 
 
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