Demand Gen Report

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State Of Demand Generation 2012 Report Print E-mail
Tuesday, 10 January 2012 12:57

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The State of Demand Generation 2012 is a complimentary download that features trending insight and forecasts from nearly a dozen experts in the field. The report highlights demand generation trends on deck for 2012, including socializing the salesforce, connecting marketing to the C-Suite and mobile marketing, as well as strategies to create killer content and demonstrate clear value propositions.  

 
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Chance Favors The Prepared Mind: Understanding The Science Of Sales Intelligence Print E-mail
Tuesday, 10 January 2012 11:28

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The influx of prospect, customer and target market information has caused a dilemma for sales practitioners. While this flood of data provides sales with endless resources, it also presents the possibility that the best sales opportunities are drowned out by irrelevant information. Sales intelligence allows sales teams to improve the quantity/quality of leads, maximize selling time, and accurately unify customer information to increase cross-sell and up-sell opportunities.

Download the Aberdeen Group brief, titled “Chance Favors the Prepared Mind: Understanding the Science of Sales Intelligence.” This in-depth report will provide insight on Best-in-Class companies that have tapped into sales intelligence to experience a number of company-wide benefits, including: 

  • Increased customer retention rate; 
  • A boost in year-over-year total company revenue; and
  • Consistent growth in team attainment of sales quota. 

Download Today. 

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Marketing Matchmaking Print E-mail
Thursday, 05 January 2012 10:04

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Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems

For many marketers, webinars are an under-utilized lead generation tool, because, from an administrative perspective, it can be difficult to set up, promote and follow up on registrants and attendees. That said, webinars and online events represent a vital component any B2B organization’s demand generation, and can generate significant amount of new prospects. Progressive marketers are integrating online event platforms with lead management systems that tightly integrate with CRM systems to ensure prospect data is added into the CRM in real-time. Download this E-book to learn how marketers can capture key prospect behaviors to replace the disconnected, Excel-only approach.

Marketing Matchmaking: Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems highlights the potential for BtoB organizations to:

  • Capture webinar data and save it to marketing automation platforms
  • Enhance prospect, customer and internal communication through the use of integrations and APIs; and
  • Explain how integrations can save time in marketing programs to centralize operations for enhanced convenience.


Download now!

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Tell Them What They Want To Hear: With Account-Based Targeted Content Print E-mail
Wednesday, 23 November 2011 10:07

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Optimizing the BtoB Web Site With Account-Based Targeted Content

Your guide to BtoB's advantages for content personalization:

  • Increase engagement and drive clicks to the offers that matter
  • Understand the differences between demographics and firmographics, and how to use them
  • Drive more leads from your top prospects and named accounts
  • Improve customer service by recognizing them before they log in, without cookies

Download This E-book Today! 

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