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How To Get Your Campaign Groove On Print E-mail
Monday, 07 May 2012 10:51

How To Get Your Campaign Groove On

This 29 page e-book looks at seven types of campaigns that can help you build successful demand generation programs.

Campaigns are an integral part of any successful marketing automation lead generation activities.

This E-book covers a range of campaign types, gives useful examples and touches on specific elements of:

  • Segmenting audiences and building nurture campaigns
  • Streamlining personalization by automating follow up
  • Automating repetitive business tasks


Digital marketing has transformed how most organizations market today. At the core of successful marketing organizations is the concept of a “demand center” enabled by marketing automation—one that links marketing activity, and the customer buying and sales processes to analytics that close the loop
between investment and results.

Here are some key ideas:

  • Develop an understanding of key buying indicators to help in crafting messaging
  • Campaign actions may be online, or offline
  • Use active and compelling subject lines
  • Automated sales acceleration helps compensate for fewer marketing personnel


Download E-book.  

 
Integrating Online Event Intelligence Into Lead Management Systems Print E-mail
Thursday, 03 May 2012 12:04
Live Date: Tues, May 22 - 1:00 - 2 PM ET - Register Today

Progressive marketers are leveraging tools to create robust integrations between online event platforms and their lead management systems. These integrations enhance and extend the value of investments by maximizing efficiency, productivity and data accuracy. Sign up now for this free webinar to learn:

  • How marketers can efficiently integrate APIs into campaigns
  • The payoff of importing a variety of rich information into their databases automatically,
  • The value of adding intelligence on questions and asked during a webinar

Register Today.

 
Landing Page Best Practices Print E-mail
Thursday, 03 May 2012 08:49

Pardot_Cover_LandingPages

For B2B Marketers with long, complex sales cycles, conversion typically means getting a visitor to fill out a form in exchange for something of value: a white paper, a demo or a free consultation. Marketers are challenged to demonstrate their value proposition in a very limited time window. Download this white paper to learn more about the distinct segments of prospects interacting with your landing pages, as well as tips enhance the conversion quality and quantity.

Download White Paper. 

 
New Strategies For Today's Video-Enabled World Print E-mail
Monday, 30 April 2012 08:13


KW_ebookcover_2012

5 new strategies to create online video content from material you already have in-house.

This All-New KnowledgeVision E-book Shares:

  • The tools and techniques marketers can use right now to repurpose preexisting content affordably and effectively
  • How certain easy to use technology actually reduces staff time spent creating online videos
  • What archived materials work best when repurposing
  • How online video made using recycled content effectively communicates brand messaging
     

Download E-book

 
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