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Blueprint For Using Content To Connect With Buyers Print E-mail
Friday, 26 August 2011 09:55

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New Research Highlights The Growing Relationship Between Content & Success Driving Digital Dialog With Prospects 

Content has emerged as a key ingredient to digital marketing. To gauge how industry leaders are addressing this growing need for content, DemandGen Report recently polled industry leaders to identify best practices around measuring content’s impact on demand and the steps companies must take to build digital dialog with their prospects. The following white paper provides a blueprint to help BtoB marketers with critical steps including: 

  • Building buyer personas;
  • Conducting a content audit;
  • Mapping content to specific buyer stages;
  • Creating assets that feed nurturing campaigns; and 
  • Measuring the success of content campaigns. 


    Download your white paper today.

 

 
 
Data Driven Audience Segmentation Print E-mail
Thursday, 18 August 2011 20:32

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Audience segmentation plays a vital role in any marketing strategy, and now more than ever customers are demanding vendors meet their exact preferences. With so much data available these days, marketers have to play a clever game in deciding exactly how to segment and target their audience, and achieve the best return on investment.

This white paper covers:

  1. Categorization when segmenting an audience; 
  2. Methods of data capture;
  3. Analysis of data; and
  4. Application to produce effective results. 

    Download this white paper. 

Read more...
 
Increasing ROI by Cleansing, Appending, Refreshing and Segmenting Your Data Print E-mail
Thursday, 18 August 2011 16:04

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This E-book presents case studies, models and real-world examples of companies that have committed to data hygiene and the results they’re achieving. Even technologically savvy brands stand to gain, as is demonstrated by a major marketing automation provider that more than tripled campaign results after a data do-over. Additional insights from B2B process experts highlights methods for expanding data into quick-converting personas and prospect profiles, while showing how segmentation and targeting solve the content relevance riddle. 

Download E-book. 

Read more...
 
Metrics That Matter For BtoB Demand Gen Print E-mail
Wednesday, 17 August 2011 10:41

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Being more data-driven has proven an elusive goal for many BtoB organizations. Unable to view and interpret complex sales and marketing data easily, many companies decided it was too complicated and instead use the limited reporting their CRM systems provide. Fortunately, new dashboard tools allow professionals to easily access data, and adjust campaigns in real time.

In this E-book:

  • Learn steps BtoB sales and marketing professionals can take to make better decisions using data they already possess;
  • Read insights from market experts that show why companies today must become more data-driven; and
  • See pragmatic steps organizations can take to identify and measure their most important sales, marketing and customer data.

Download This E-Book. 

Read more...
 
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