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Inside the Mind of Today’s B2B Buyer: What’s Changed and How to Adapt Print E-mail
Wednesday, 10 August 2011 12:17

When: Thursday, August 18, 2011 1:00 PM - 2:00 PM EDT - Register Today

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In an effort to keep our finger on the pulse of B2B buying behavior, we have recently concluded the research behind the 2011 Inside the Mind of the B2B Buyer survey. In this webinar, we will review the top-line results and give you a sneak peak at the anatomy and behavior of today’s B2B buyer and what has changed since last year’s study.

Findings from this year’s survey of over 250 respondents will be analyzed in this webinar, revealing significant ongoing changes in the behavior in today’s B2B buyer, including:

  • Further delays in engaging with sales representatives when researching potential solutions
  • Increases in paid pilot projects
  • The trend of free trials and “freemium” models
  • The number of contributors providing input into the decision-making process
  • The increasing role of peer influences in the early stages of the buying process
  • Importance of demos/product overviews
  • Greater interest in vendor comparison analysis at later stages of the buying process


For an advanced look at this year’s research, please register for this upcoming webinar.

Register Today

 
The Best Content For Short Attention Span Theater Print E-mail
Thursday, 04 August 2011 11:05

Live Date: Sept 7, 11am ET - On-Demand - Watch Now

Today's buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. To be successful with this new breed of buyer, solution providers need to drop the sales pitch, and become a valued resource – providing the right content to facilitate the buyer's decision making process.

Traditional one-size fits all white papers, case studies and other collateral are struggling to break through the noise and be relevant to decision makers. A new approach, with more dynamic and personalized content is needed to better connect, stimulate and facilitate buyer decisions.

In this webinar, Alinean and DCS psent the latest research and trends on:

Content marketing spending and the current crises in confidence
Optimizing content to facilitate the buyer's journey
New content methods to drive more leads and shorten sales cycles
Strategies for psenting content in different formats to match different consumption pferences
Steps you can take immediately to improve content marketing ROI

Featured Speakers:

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Tom Pisello, Chairman & Founder, Alinean

Andrew Gaffney, Content Director, Demand Creation Specialists (DCS)

On-Demand - Watch Now

 
Where Do Virtual Events Fit in Your Marketing Mix? Print E-mail
Wednesday, 03 August 2011 13:56

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With virtual events growing 56% annually, MarketingProfs has taken a deep dive into the virtual event experience in order to gain a true understanding of where the market stands.

Download this free report, "The Practicalities of Virtual Events"

Download Below

Read more...
 
Marketing Metrics Workshop Series Print E-mail
Wednesday, 20 July 2011 16:02

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments.

From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their campaigns. Featuring some of the experts in marketing measurement and lead management, the series will cover the different channels and touch points available to marketers today.

BONUS: By signing up for the series, you will receive a free copy of HubSpot's original compilations 100 Awesome Marketing Stats, Charts and Graphs.


Full Workshop Schedule

The 5 Metrics That Matter to Your CEO
When: On-Demand
Presenter: April Brown, Left Brain DGA
Duration: 30min

How Many Leads Do You Need? Steps for Benchmarking Leads and Increasing Volume of Qualified Leads

When: On-Demand
Presenter: Carlos Hidalgo, The Annuitas Group
Duration: 30min

Strategies To Position Your Website As A Revenue Generator
When: August 25th at 1pm ET
Presenter: Jeanne Hopkins, HubSpot
Duration: 30min

Developing Content To Match Buyer Needs
When: September 9th at 1pm ET
Presenter: Jeff Walcoff, Demand Creation Specialists
Duration: 30min

How to Increase the Value of Your Database
When: September 15th at 1pm ET
Presenter: Eric Newell, Oceanos
Duration: 30min

The Follow-Up Formula: Secrets for Nurturing Prospects
When: September 29th at 1pm ET
Presenter: Mari Anne Vanella, The Vanella Group, Inc
Duration: 30min

Register for this entire complimentary series

 
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