Demand Gen Report

Industry Resources
Marketing Automation: Getting It Right The First Time Print E-mail
Tuesday, 01 March 2011 00:00

shutterstock_70488733_copyInsights From Industry Leading Experts On
How To Build A Successful Demand Generation Strategy

This online roundtable features the top thought-leaders in the demand generation industry sharing insights on the steps companies large and small can take in the early stages of a marketing automation rollout in order to achieve long-term success.

Roundtable Participants:

Jeff Pedowitz, President, The Pedowitz Group

Cari Baldwin, Founder/Partner, BlueBird Strategies

Justin Gray, CEO, LeadMD


Andrew Gaffney, Publisher, DemandGen Report

View on Demand | Slide deck

Getting ROI From Your Relationship Capital: The Keys To Unlocking Internal Business Connections Print E-mail
Tuesday, 01 March 2011 00:00

wp shadow template 200px 3-1As the old adage goes, it’s not necessarily what you know but who you know…and who your colleagues, customers and industry connections know. When salespeople have to make 50 or more cold calls a day, the “no’s” are bound to pile up. Relationship economics turns a cold call into a warm introduction when the sales team is armed with crucial information about a prospect’s level of familiarity with their company and its employees.

This white paper spotlights the business-wide benefits of relationship economics. Topics to be discussed include:

  • Competition remains fierce and relationships are the key differentiators;
  • It is easier to quantify the value of connections when they are shared in a cohesive and automated fashion; and
  • You must go beyond title and look at a connection’s company, frequency and depth of their interactions, and their role in their organization as an influencer, among other factors.

Complete the form below to download this white paper:

Crawl, Walk, Run: Taking Baby Steps To Building A Successful Demand Gen Strategy Print E-mail
Friday, 25 February 2011 12:50



The fundamental principle of achieving anything big is by starting off small. And, when it comes to developing successful demand generation and lead management programs, nothing could be closer to the truth.

Many companies have fallen down in their early attempts to automate their marketing and lead management because they added too much complexity too quickly, without having sufficient resources and experience in place to accelerate and support the new tools and processes. This brief will give you the five baby-steps necessary to success.

Download Now.

A Building Block Approach To Engagement Marketing Print E-mail
Friday, 25 February 2011 12:09



To be successful in today's highly interactive and social environment, marketers need to collect and analyze information about prospective buyers. Rather than attack prospects with information they don't want or need, companies should take a step back, observe prospects' behavior and respond in a timely fashion with relevant information. Marketing automation can help companies create successful conversational marketing campaigns.

You'll Learn:

  • The True Purpose Behind Marketing Automation
  • How to Move From Track and Attack to Observe and Serve
  • The Path to Successful Lead Nurturing


Download Now.

<< Start < Prev 41 42 43 44 45 46 47 48 49 50 Next > End >>

Page 42 of 65

Demand Gen Report is CAN-SPAM Compliant

Your information will be used for Demand Gen Report marketing emails. This also includes targeted partners of Demand Gen Reprt. To read more about our privacy policy, click here, or to learn about the CAN-SPAM Act of 2003, click here.

If you would like to unsubscribe from future Demand Gen Report marketing emails, please click here.

Follow Us