Demand Gen Report

Industry Resources
Increasing ROI by Cleansing, Appending, Refreshing and Segmenting Your Data Print E-mail
Thursday, 18 August 2011 16:04

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This E-book presents case studies, models and real-world examples of companies that have committed to data hygiene and the results they’re achieving. Even technologically savvy brands stand to gain, as is demonstrated by a major marketing automation provider that more than tripled campaign results after a data do-over. Additional insights from B2B process experts highlights methods for expanding data into quick-converting personas and prospect profiles, while showing how segmentation and targeting solve the content relevance riddle. 

Download E-book. 

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Metrics That Matter For BtoB Demand Gen Print E-mail
Wednesday, 17 August 2011 10:41

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Being more data-driven has proven an elusive goal for many BtoB organizations. Unable to view and interpret complex sales and marketing data easily, many companies decided it was too complicated and instead use the limited reporting their CRM systems provide. Fortunately, new dashboard tools allow professionals to easily access data, and adjust campaigns in real time.

In this E-book:

  • Learn steps BtoB sales and marketing professionals can take to make better decisions using data they already possess;
  • Read insights from market experts that show why companies today must become more data-driven; and
  • See pragmatic steps organizations can take to identify and measure their most important sales, marketing and customer data.

Download This E-Book. 

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The Missing Link In Demand Generation Print E-mail
Tuesday, 16 August 2011 16:44

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How to turn social media into a profitable demand generation tool 

Social media is the fastest growing lead source for BtoB companies today and is currently changing the marketing rules of BtoB organizations. Due to industry discrepancies of what determines an efficient social media strategy, the channel is still a somewhat daunting venture. However, it has been determined that by formulating the right social media plan, BtoB marketers can quickly acquire consistent and relevant prospects and as a result, churn out more qualified leads. In this comprehensive white paper, you’ll learn why an integrated social media strategy will bring in the most valuable leads, as well as how to transform social-sourced leads into real revenue.

Download this white paper. 

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Lead Generation from Start to Finish: A Marketer’s Reference Guide Print E-mail
Wednesday, 10 August 2011 15:59

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Lead generation company emedia lays out a content and media selection process for B2B marketers tasked with lead generation. See how a model B2B marketer, an IT solutions company, goes through the process to maintain a flow of quality leads.

Download emedia’s Lead Generation from Start to Finish: A Marketer’s Reference Guide today.

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