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Why Data Is The New Black: How Developing A Contact Data Strategy Can Power Lead Performance & ROI in 2012 Print E-mail
Thursday, 03 November 2011 14:40

shutterstock_19814386_copyTuesday, November 15, 2011 2:00 PM - 3:00 PM EST - Register Today

If a well-defined strategy is the foundation for any successful marketing campaign, why do so many organizations fail to apply the same level of attention to the single most crucial element of that strategy?

From acquisition programs to retention efforts, long-term campaigns to time-sensitive offers, establishing a contact data strategy is the essential first step to ensure your marketing activities deliver meaningful, measurable results. This webinar will examine the key elements needed for a successful 2012 data strategy, and how that strategy enables you to deliver on four critical market imperatives:

  • Revenue growth and better GTM ROI
  • Alignment between sales and marketing
  • Better, faster pipeline conversions
  • Relevance with buyers

Register now for this can’t-miss event, presented by ReachForce VP of Customer Success, RJ Brideau, and Televerde’s SVP of Global Sales, Marketing & Services, Donna Kent. All attendees will receive the complimentary E-book, 12 Steps To Ensure You’re Marketing To The Right B2B Prospect Lead Database.

Register Today. 

 
Guide To Demand Generation Consultants Print E-mail
Tuesday, 01 November 2011 14:16
GTMAC-COVER
This complimentary download profiles more than a dozen of the top demand generation consultants. Learn more about each organization's vendor partnerships, area of focus, customer landscape and growth metrics.
Read more...
 
5 Steps to Increase Win Rates & Improve Pipeline Performance Print E-mail
Wednesday, 26 October 2011 12:43

Wednesday, November 16, 2011 1:00 PM EST - Register Today

Screen_Shot_2011-10-26_at_1.44.15_PMJoin Andrew Gaffney, Editor of DemandGen Report, and Business Communications Expert, and Best-Selling Author, Dr. Tom Sant, as they share insights into the latest tools and tactics progressive companies are implementing to keep pace with today's changing buyers – and win more business.

In this live webinar, you’ll learn the most impactful steps companies can take to improve pipeline performance and increase win rates, including:

  • Keeping Sales in Lock-Step with Changing Buyer Behavior 
  • Selling on Value Instead of Price 
  • Automating the Proposal/Engagement Process 
  • Developing Sales Playbooks for Unique Selling Situations 
  • Adding Metrics and Analytics to Key Engagement Points in the Pipeline
     

Speakers:
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Dr. Tom Sant
Business Communications Expert, and Best-Selling Author

Andrew Gaffney
Editor
DemandGen Report

Register Today

 
Marketing Automation in 2012: How To Navigate Change and Future-Proof Your Selection Print E-mail
Thursday, 13 October 2011 16:01

Thursday, November 10th, at 1:00PM (ET) - Register Today

B2B marketing is evolving rapidly, with new channels, analytical approaches, and business demands emerging on what seems like a daily basis. At the same time, spurred by market maturation and higher adoption, marketing automation vendors continue to broaden their product and service offerings. Despite these advancements—or perhaps because of them—there’s still great confusion about what marketing automation is.
 
Featuring David Raab, Principal of Raab Associates, and Kristin Hambelton, Vice President of Marketing at Neolane, this webinar will help B2B marketers navigate the changing marketing automation landscape and how to successfully future-proof their technology section in 2012.

Speakers:
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David Raab
Raab Associates

Kristin Hambelton
Vice President of Marketing
Neolane

Andrew Gaffney
Editor
DemandGen Report  

Register Today

 
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