Demand Gen Report

Industry Resources
Building The Business Case For Marketing Automation Print E-mail
Monday, 07 November 2011 11:54


Key Considerations & Best Practices To Ensure A Successful Rollout & Optimize Results 

As more of the BtoB buying process has shifted to the web, marketers are realizing they need deeper intelligence into prospect interests and interactions. Reports on email opens and clicks are a good start, but most marketers are now starting to integrate insights into behavior across web, social and email channels to truly gauge a prospect’s information needs and interest level. Now, marketing automation is quickly moving from early adopter use to a competitive necessity for many organizations. Download this E-book to learn the necessities of building an internal business case for the initial launch of marketing automation to prepare your organization to effectively utilize the expanded functionality marketing automation solutions provide.

Download Now!

Why Data Is The New Black: How Developing A Contact Data Strategy Can Power Lead Performance & ROI in 2012 Print E-mail
Thursday, 03 November 2011 14:40

shutterstock_19814386_copyTuesday, November 15, 2011 2:00 PM - 3:00 PM EST - Register Today

If a well-defined strategy is the foundation for any successful marketing campaign, why do so many organizations fail to apply the same level of attention to the single most crucial element of that strategy?

From acquisition programs to retention efforts, long-term campaigns to time-sensitive offers, establishing a contact data strategy is the essential first step to ensure your marketing activities deliver meaningful, measurable results. This webinar will examine the key elements needed for a successful 2012 data strategy, and how that strategy enables you to deliver on four critical market imperatives:

  • Revenue growth and better GTM ROI
  • Alignment between sales and marketing
  • Better, faster pipeline conversions
  • Relevance with buyers

Register now for this can’t-miss event, presented by ReachForce VP of Customer Success, RJ Brideau, and Televerde’s SVP of Global Sales, Marketing & Services, Donna Kent. All attendees will receive the complimentary E-book, 12 Steps To Ensure You’re Marketing To The Right B2B Prospect Lead Database.

Register Today. 

Guide To Demand Generation Consultants Print E-mail
Tuesday, 01 November 2011 14:16
This complimentary download profiles more than a dozen of the top demand generation consultants. Learn more about each organization's vendor partnerships, area of focus, customer landscape and growth metrics.
5 Steps to Increase Win Rates & Improve Pipeline Performance Print E-mail
Wednesday, 26 October 2011 12:43

Wednesday, November 16, 2011 1:00 PM EST - Register Today

Screen_Shot_2011-10-26_at_1.44.15_PMJoin Andrew Gaffney, Editor of DemandGen Report, and Business Communications Expert, and Best-Selling Author, Dr. Tom Sant, as they share insights into the latest tools and tactics progressive companies are implementing to keep pace with today's changing buyers – and win more business.

In this live webinar, you’ll learn the most impactful steps companies can take to improve pipeline performance and increase win rates, including:

  • Keeping Sales in Lock-Step with Changing Buyer Behavior 
  • Selling on Value Instead of Price 
  • Automating the Proposal/Engagement Process 
  • Developing Sales Playbooks for Unique Selling Situations 
  • Adding Metrics and Analytics to Key Engagement Points in the Pipeline

Dr. Tom Sant
Business Communications Expert, and Best-Selling Author

Andrew Gaffney
DemandGen Report

Register Today

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