Demand Gen Report

Industry Resources
The ROI Of Targeted Prospecting Print E-mail
Tuesday, 17 May 2011 08:41

Date: Wednesday, May 25, 2011 2:00 PM - 3:00 PM EDT

shutterstock_72764293-editWho’s your buyer?  As more companies look to improve their flow of qualified leads, carefully defining segmentation and buyer personas have become a critical requirement for sales and marketing teams.

Join us for an informative webinar presenting best practices research as well as real-world case studies showing how companies are improving the ROI of their campaigns and increasing the efficiency of their sales efforts by investing in updating and expanding their database.

Key takeaways will include:

-   Strategies to get started with targeting and segmentation;
-   Examples of how organizations are using existing customer models to map out buyer personas and profiles
-   The payback companies are realizing by refining their databases and creating specific messaging that is relevant to unique markets

Featured Speakers:

Jim Lenskold, Founder & Principal of The Lenskold Group, Author of "Marketing ROI"
Sam Zales, President, ZoomInfo
Andrew Gaffney, Editor, Demand Gen Report

Register for "The ROI of Targeted Prospecting" Today.

 
Guide To Marketing Automation Solutions Print E-mail
Friday, 29 April 2011 08:36

GTMA-Sept11-cover

UPDATED: Sept 2011

The Guide to Marketing Automation Solutions is a complimentary, ungated resource that profiles more than a dozen of the leading marketing automation vendors. Updated in September 2011, the Guide highlights customer counts, growth metrics, functionalities and market accolades.
Click here to download the complimentary report
 
7 Ways Sales Professionals Drive Revenue With Social Selling Print E-mail
Friday, 08 April 2011 13:38
Shadow LinkedIn 7 Ways Sales Professionals Drive Revenue-with Social-Selling ebook v19
QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team.


Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections.

This new E-book from Demand Gen Report features best practices directly from executives at LinkedIn and other leading digital brands.

Download Now »
 
Lead Generation Quick Start Series Print E-mail
Monday, 04 April 2011 10:34

Register Now for Our Lead Generation Quick-Start Series!

Reserve Your Spot Now!
presentation
Selling Lead Gen Internally | April 12 at 1pm ET
Learn the foundational arguments around the need for, and value of, investing in generating leads. This session with Mike Gospe, Principal at KickStart Alliance, will address the spike in leads generated on the Web, changes in buyer behavior and the efficiency of educating prospects digitally.
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Lead Generation A to Z | April 26 at 1pm ET
Join Ian Michiels, Principal Analyst at Gleanster Research for a primer on the terms, metrics, process, tools and tactics marketers need to understand and adopt as they increase their emphasis on lead generation.
ico-magnet
Transforming Your Company Into A “Lead Magnet” | May 10 at 1pm ET
This session with Candyce Edelen, President/CEO at PropelGrowth, will emphasize the increasing importance of inbound marketing. Learn about the central role a company’s website now plays in the buying process, as well as the growing influence of social media.
ico-whitepaper
The Role of Content in Driving Leads | May 24 at 1pm ET
In this session Joe Pulizzi, Executive Director at Content Marketing Institute, will demonstrate the benefits and value of content in connecting with prospects. He will also offer how-to tips on creating content, including repurposing existing materials and tapping into industry sources at low to no cost.
funnel
Building A Lead Funnel | June 14 at 1pm ET
Cari Baldwin, Principal at BlueBird Strategies, will educate marketers on the different phases of a lead funnel and how they should build and measure around these stages. Will emphasize strategies and tactics to address lead progression, lead acceleration and conversion tactics to move a lead to an opportunity.
socialmediametrics
The Science of Converting More Leads Into Deals | June 28 at 1pm ET
In this session Henry Bruce, President at The Rock Annand Group, will provide some framework for getting started with lead nurturing and lead scoring. He will also share tips and suggestions for improving conversion rates from leads to opportunities to closed deals.
Reserve Your Spot Now!
 
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