Demand Gen Report

Industry Resources
5 Steps to Increase Win Rates and Improve Pipeline Performance Print E-mail
Friday, 18 November 2011 10:37


How Leaders are using Sales Playbooks and analytics to accelerate deal velocity

New market threats and realities for BtoB sales organizations, like a double dip recession and expanded reliance on procurement departments, are driving a continued shift to automating sales engagement with more defined processes and measurement. Rather than relying on reps to set their own course and engagement with each account, more companies are increasing investments in sales enablement software and using playbooks to even the odds. By automating sales playbooks and proposal creation, and integrating activity into CRM platforms, these leading companies are actually accelerating pipeline velocity and increasing win rates, even in the face of a challenging economic climate. To learn more about how progressive organizations are improving sales effectiveness, increase win rates and keep their pipeline moving, download the white paper “5 Steps to Increase Win Rates and Improve Pipeline Performance.”

Download White Paper. 

12 Steps To Ensure You Are Marketing To The Right B2B Prospect Lead Database Print E-mail
Thursday, 17 November 2011 17:24


Constantly challenged with keeping your ever-changing lead data accurate and up-to-date?  

In this brand new E-Book:

·         Discover best practices to tune-up, augment, enrich, and segment your database.

·         Learn the lead data strategies and other critical components necessary to fuel high-performance campaigns.

·         Read how marketers are using data to improve funnel conversions, and improve sales & marketing alignment.

Download E-book. 

Boost Your Image: Master the Three Stages of Video Conferencing Success Print E-mail
Thursday, 17 November 2011 16:14


As marketers strive to embrace new, engaging communication platforms, the use of video conferencing is growing rapidly. In fact, users recently surveyed by 1080 Group expect to grow their own use of video conferencing by 211%, from an average of 3 times to more than 6 times monthly. Even progressive video marketers already actively using video conference expect to increase their own usage by 63%.
Are you putting your best virtual face forward? New, streamlined tools take video conferencing to the next level, as it is no longer an expensive tactic that requires hard-to-use equipment.
The new 1080 Group white paper, titled "Boost Your Image: Master The Three Stages Of Video Conferencing Success," explores best practices for video conferencing and provides a handy checklist for preparing and conducting a successful video conferencing session.
Link Between Demand Generation And Sales Revenue Print E-mail
Thursday, 17 November 2011 11:25


Effective stages of Demand Generation

Read this whitepaper to understand how you can begin a demand generation program using your current marketing budget and tools.

You'll learn how to:

  • define demand generation within your organization
  • use marketing data to develop a common definition of a lead
  • identify your buyer's profile to determine your communication plan

Download the whitepaper now to get started with demand generation, with or without technology in place, and exceed your sales goals.

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