Demand Gen Report

Industry Resources
The Best Content For Short Attention Span Theater Print E-mail
Thursday, 04 August 2011 11:05

Live Date: Sept 7, 11am ET - On-Demand - Watch Now

Today's buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. To be successful with this new breed of buyer, solution providers need to drop the sales pitch, and become a valued resource – providing the right content to facilitate the buyer's decision making process.

Traditional one-size fits all white papers, case studies and other collateral are struggling to break through the noise and be relevant to decision makers. A new approach, with more dynamic and personalized content is needed to better connect, stimulate and facilitate buyer decisions.

In this webinar, Alinean and DCS psent the latest research and trends on:

Content marketing spending and the current crises in confidence
Optimizing content to facilitate the buyer's journey
New content methods to drive more leads and shorten sales cycles
Strategies for psenting content in different formats to match different consumption pferences
Steps you can take immediately to improve content marketing ROI

Featured Speakers:


Tom Pisello, Chairman & Founder, Alinean

Andrew Gaffney, Content Director, Demand Creation Specialists (DCS)

On-Demand - Watch Now

Where Do Virtual Events Fit in Your Marketing Mix? Print E-mail
Wednesday, 03 August 2011 13:56


With virtual events growing 56% annually, MarketingProfs has taken a deep dive into the virtual event experience in order to gain a true understanding of where the market stands.

Download this free report, "The Practicalities of Virtual Events"

Download Below

Marketing Metrics Workshop Series Print E-mail
Wednesday, 20 July 2011 16:02

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments.

From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their campaigns. Featuring some of the experts in marketing measurement and lead management, the series will cover the different channels and touch points available to marketers today.

BONUS: By signing up for the series, you will receive a free copy of HubSpot's original compilations 100 Awesome Marketing Stats, Charts and Graphs.

Full Workshop Schedule

The 5 Metrics That Matter to Your CEO
When: On-Demand
Presenter: April Brown, Left Brain DGA
Duration: 30min

How Many Leads Do You Need? Steps for Benchmarking Leads and Increasing Volume of Qualified Leads

When: On-Demand
Presenter: Carlos Hidalgo, The Annuitas Group
Duration: 30min

Strategies To Position Your Website As A Revenue Generator
When: August 25th at 1pm ET
Presenter: Jeanne Hopkins, HubSpot
Duration: 30min

Developing Content To Match Buyer Needs
When: September 9th at 1pm ET
Presenter: Jeff Walcoff, Demand Creation Specialists
Duration: 30min

How to Increase the Value of Your Database
When: September 15th at 1pm ET
Presenter: Eric Newell, Oceanos
Duration: 30min

The Follow-Up Formula: Secrets for Nurturing Prospects
When: September 29th at 1pm ET
Presenter: Mari Anne Vanella, The Vanella Group, Inc
Duration: 30min

Register for this entire complimentary series

The Model for the New Revenue - Centric Marketer Print E-mail
Wednesday, 20 July 2011 11:06

Live Date: Wednesday, August 3, 2011 1:00 PM - 2:00 PM EDT - On-Demand

Measurement is a priority for all marketers but a focus on tactical metrics has kept many marketers from truly proving the value of their efforts. Now for the first time a new study from DemandGen Report has tied together the impact of deeper measurement capabilities with marketing’s contribution to revenue.

This webinar will showcase the results of a brand new survey from DemandGen Report on the relationship between Marketing Analytics and Revenue Performance Management.

Register today for this webinar which will reveal key findings from the research including:

• The key business drivers for increased marketing measurement
• The average level of visibility executives currently have into marketing’s impact on revenue
• The metrics marketers are currently using to track marketing and revenue performance
• Average conversion rates at various phases of the funnel
• Benchmarking on the average revenue contribution of marketing departments

In addition to the survey data, the webinar will also provide models and guidelines based on analysis of leading marketers into:

--The 5 metrics marketers should be focusing their efforts on
--Steps marketers have taken to improve their revenue contribution

Featured Speakers: 

Jim Williams, Senior Director of Product Marketing, Eloqua
Andrew Gaffney, Editor, DemandGen Report


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