Demand Gen Report

Industry Resources
How Lead Scoring Helps Drive Conversions Print E-mail
Wednesday, 04 April 2012 10:55

When: April 18, 2012 - 11:00 AM to 12:00 PM (PDT) - Register Today

Join Andrew Gaffney, Editor, DemandGen Report and Atri Chatterjee, CMO Act-On Software as they present benchmark research that explains the positive impact lead scoring can have on conversion rates at all phases of the sales and marketing funnel.

This webinar will illustrate the points with real-world examples of companies that have set up simple, yet effective lead scoring systems.

In addition, the session will provide insights into the following areas:

  • How simple scoring systems can be established to factor in both activity and demographic profiles
  • How lead scoring can improve the effectiveness of online campaigns by providing intelligence for segmentation and targeting
  • How prioritizing hot leads improves close rates and ensures timely response to ready buyers
  • How scoring helps to align messaging with buying cycles
  • How categorizing longer-term leads helps to keep them warm with lead nurturing campaigns

Register for this complimentary webinar now!

Secrets Of The Modern Marketing Department: Same Rules, New Tools Print E-mail
Monday, 27 February 2012 19:44


How Progressive Companies Are Transforming Marketing By Graduating From Spreadsheets and Manual Reports to Improve Collaboration, Visibility and Speed To Market 

The proliferation of digital channels has significantly changed the marketing landscape. Marketers are now charged with managing traditional phases of budget and program development across as many as 50 channels. At the same time, marketing is typically being asked to play a larger role in sales enablement and revenue generation, as the path to connect with prospects and customers is often being rerouted. Despite the growing list of tasks and connection points both internally and externally, the reality is most marketers are being asked to deliver on these higher expectations with the same amount of resources they had four or five years ago. Download this E-book to learn how marketers are employing new rules and the same tools to create a two-way dialogue with prospects across all channels.

Download now!

CMO Study: Insights from the Global Chief Marketing Study Print E-mail
Friday, 24 February 2012 18:12


This CMO Study is the latest in IBM’s series of C-suite Studies, encom- passing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront — and the opportunities they envision — in increasingly complex times. It also illustrates how closely CMOs’ perception of the marketplace mirrors previous assessments by chief executive officers (CEOs).

Download Today. 

Shifting the B2B Marketing Paradigm From Contacts To People Print E-mail
Wednesday, 22 February 2012 18:21


4 Steps For Getting Ready

E-marketing tools and tactics have made B2B marketers much more effective at generating leads and building their contact database, but the bar continues to be raised as buying behavior evolves and social media channels become mainstream. In order to connect with B2B buyers in 2012, marketing has to expand beyond thinking about contacts. Gathering email IDs may help to track behaviors such as white paper downloads and webinar registrations, but that approach is missing the vital link of integrating social intelligence into the demand generation strategy. This white paper offers insights from industry experts, as well as case study examples from companies that have successfully made the switch from focusing on contacts to delivering a personalized message to the right person at the right time.

Download now!

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