Demand Gen Report

Industry Resources
A Clearer View of the New Buyer Via the Cloud Print E-mail
Thursday, 07 July 2011 18:47


What is the real value of connecting in the Cloud? Understand Buyer behavior by looking at everything and everything that matters to a marketing and sales professional.  Learn what you can do in the Cloud to deliver more qualified leads, better data and more revenue.  Download the white paper now A Clearer View of the New Buyer Via the Cloud  

Eloqua helps you market the way you want to.

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Build Lead-Gen Lures with Video Print E-mail
Tuesday, 05 July 2011 20:41

Using Internal Resources and Online Presentation Tools

This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers:

  • How and why leading BtoB marketers are expanding their use of video in demand generation
  • Why production costs can sometimes be a barrier to increased use of video
  • How some marketers are using new tools and techniques to surmount that cost barrier
  • How to build your videos into digestible segments
  • Why it's important to incorporate interactivity into your video deployment, and 
  • How to integrate a "call to action" into your online video to make it work MUCH harder at generating incremental sales

Download White Paper today.

Taking a Bite-Sized Approach to Marketing Automation Print E-mail
Friday, 27 May 2011 09:41

Thursday, June 9, 2011 1:00 PM - 2:00 PM EDT

shutterstock_77154121-edit2This webinar will present new research as well as case study examples showing the phased approach many companies are taking to rolling out marketing automation systems.

The new study conducted by DemandGen Report will highlight the success companies are having with building block tools such as email marketing, web forms and landing pages, it will also demonstrate the building block approach companies are taking to graduate to more sophisticated functionality such as lead nurturing and lead scoring.

A sample of research to be discussed during the webinar includes:
➢ The % of features and functionality current users say they are effectively using;
➢ The correlation between the length of time a system has been in place and the functionality being utilized
➢ The biggest hurdles companies face to utilize more of the tools and functionality

Featured Speakers:
Andrew Gaffney, Editor, DemandGen Report
Matt West, Director of Marketing,

➢ Attendees will be provided access to a free Genius account, with access to a full suite of email marketing and demand generation tools.

Register Today.

Getting Marketing Automation Right The First Time Print E-mail
Tuesday, 24 May 2011 17:44


5 Key Steps Companies Must Take At the Front-End of Deployment

To Ensure Long-Term Success

The following E-book highlights 5 key steps companies must take at the front-end of a system rollout in order to greatly increase their chances of long-term success.

The primary goals for most marketing automation deployments are to increase efficiency and drive revenue. However, the unfortunate reality is many companies have had to go “back to the drawing board” with marketing automation rollouts, after realizing they didn’t have the proper training, skills and processes in place to use the tools properly.

Download Now.

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