Demand Gen Report

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Build Lead-Gen Lures with Video Print E-mail
Tuesday, 05 July 2011 20:41

Using Internal Resources and Online Presentation Tools

This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers:

  • How and why leading BtoB marketers are expanding their use of video in demand generation
  • Why production costs can sometimes be a barrier to increased use of video
  • How some marketers are using new tools and techniques to surmount that cost barrier
  • How to build your videos into digestible segments
  • Why it's important to incorporate interactivity into your video deployment, and 
  • How to integrate a "call to action" into your online video to make it work MUCH harder at generating incremental sales

Download White Paper today.

Taking a Bite-Sized Approach to Marketing Automation Print E-mail
Friday, 27 May 2011 09:41

Thursday, June 9, 2011 1:00 PM - 2:00 PM EDT

shutterstock_77154121-edit2This webinar will present new research as well as case study examples showing the phased approach many companies are taking to rolling out marketing automation systems.

The new study conducted by DemandGen Report will highlight the success companies are having with building block tools such as email marketing, web forms and landing pages, it will also demonstrate the building block approach companies are taking to graduate to more sophisticated functionality such as lead nurturing and lead scoring.

A sample of research to be discussed during the webinar includes:
➢ The % of features and functionality current users say they are effectively using;
➢ The correlation between the length of time a system has been in place and the functionality being utilized
➢ The biggest hurdles companies face to utilize more of the tools and functionality

Featured Speakers:
Andrew Gaffney, Editor, DemandGen Report
Matt West, Director of Marketing,

➢ Attendees will be provided access to a free Genius account, with access to a full suite of email marketing and demand generation tools.

Register Today.

Getting Marketing Automation Right The First Time Print E-mail
Tuesday, 24 May 2011 17:44


5 Key Steps Companies Must Take At the Front-End of Deployment

To Ensure Long-Term Success

The following E-book highlights 5 key steps companies must take at the front-end of a system rollout in order to greatly increase their chances of long-term success.

The primary goals for most marketing automation deployments are to increase efficiency and drive revenue. However, the unfortunate reality is many companies have had to go “back to the drawing board” with marketing automation rollouts, after realizing they didn’t have the proper training, skills and processes in place to use the tools properly.

Download Now.

The ROI Of Targeted Prospecting Print E-mail
Tuesday, 17 May 2011 08:41

Date: Wednesday, May 25, 2011 2:00 PM - 3:00 PM EDT

shutterstock_72764293-editWho’s your buyer?  As more companies look to improve their flow of qualified leads, carefully defining segmentation and buyer personas have become a critical requirement for sales and marketing teams.

Join us for an informative webinar presenting best practices research as well as real-world case studies showing how companies are improving the ROI of their campaigns and increasing the efficiency of their sales efforts by investing in updating and expanding their database.

Key takeaways will include:

-   Strategies to get started with targeting and segmentation;
-   Examples of how organizations are using existing customer models to map out buyer personas and profiles
-   The payback companies are realizing by refining their databases and creating specific messaging that is relevant to unique markets

Featured Speakers:

Jim Lenskold, Founder & Principal of The Lenskold Group, Author of "Marketing ROI"
Sam Zales, President, ZoomInfo
Andrew Gaffney, Editor, Demand Gen Report

Register for "The ROI of Targeted Prospecting" Today.

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