Demand Gen Report

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Lead Generation from Start to Finish: A Marketer’s Reference Guide Print E-mail
Wednesday, 10 August 2011 15:59

eMedia_Cover_LeadGen

Lead generation company emedia lays out a content and media selection process for B2B marketers tasked with lead generation. See how a model B2B marketer, an IT solutions company, goes through the process to maintain a flow of quality leads.

Download emedia’s Lead Generation from Start to Finish: A Marketer’s Reference Guide today.

Read more...
 
Change the conversation: Managing Social Media in terms of Budget & Performance Print E-mail
Wednesday, 10 August 2011 15:06

Orbis_SM_Cover

The conversation about social media has shifted from “Should we do it?” to “How can we manage it better?” New trends in marketing resource management are allowing superior analysis of social media campaigns, including a full view of product workflow, budget management, and performance tracking.

In this E-book:

·         Learn how to change the conversation surrounding your social media with easily monitored product workflow, budget management, and performance tracking.

·         Read about how to best streamline your social media efforts, especially when those channels need constant care and feeding.

·         Explore how to ensure your brand voice can be represented in your Social Media efforts without diminishing the “authentic” nature of Social Media.

Download Now. 

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Inside the Mind of Today’s B2B Buyer: What’s Changed and How to Adapt Print E-mail
Wednesday, 10 August 2011 12:17

When: Thursday, August 18, 2011 1:00 PM - 2:00 PM EDT - Register Today

Screen_Shot_2011-08-10_at_1.20.59_PM

In an effort to keep our finger on the pulse of B2B buying behavior, we have recently concluded the research behind the 2011 Inside the Mind of the B2B Buyer survey. In this webinar, we will review the top-line results and give you a sneak peak at the anatomy and behavior of today’s B2B buyer and what has changed since last year’s study.

Findings from this year’s survey of over 250 respondents will be analyzed in this webinar, revealing significant ongoing changes in the behavior in today’s B2B buyer, including:

  • Further delays in engaging with sales representatives when researching potential solutions
  • Increases in paid pilot projects
  • The trend of free trials and “freemium” models
  • The number of contributors providing input into the decision-making process
  • The increasing role of peer influences in the early stages of the buying process
  • Importance of demos/product overviews
  • Greater interest in vendor comparison analysis at later stages of the buying process


For an advanced look at this year’s research, please register for this upcoming webinar.

Register Today

 
The Best Content For Short Attention Span Theater Print E-mail
Thursday, 04 August 2011 11:05

Live Date: Sept 7, 11am ET - On-Demand - Watch Now

Today's buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. To be successful with this new breed of buyer, solution providers need to drop the sales pitch, and become a valued resource – providing the right content to facilitate the buyer's decision making process.

Traditional one-size fits all white papers, case studies and other collateral are struggling to break through the noise and be relevant to decision makers. A new approach, with more dynamic and personalized content is needed to better connect, stimulate and facilitate buyer decisions.

In this webinar, Alinean and DCS psent the latest research and trends on:

Content marketing spending and the current crises in confidence
Optimizing content to facilitate the buyer's journey
New content methods to drive more leads and shorten sales cycles
Strategies for psenting content in different formats to match different consumption pferences
Steps you can take immediately to improve content marketing ROI

Featured Speakers:

--------------------

Tom Pisello, Chairman & Founder, Alinean

Andrew Gaffney, Content Director, Demand Creation Specialists (DCS)

On-Demand - Watch Now

 
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