Demand Gen Report

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The Move From Transactional To Behavioral Marketing Print E-mail
Monday, 19 September 2011 13:14


Building The Business Case for An Integrated Customer Acquisition Model 

The ability to attract new customers at the lowest acquisition cost possible is the key to success in a world where the buyer is making the rules. Moreover, the move from “transactional to behavioral” forces companies to integrate their previously disparate systems and processes. The new rules of business economics and buyer behavior dictate that companies can no longer afford silos of disconnected data and intelligence.

Download this white paper to learn how BtoB market leaders in are achieving dramatic results in lead qualification and prospect conversion by moving from transactional models to behavior-driven, integrated strategies and tactics.

Download Now. 

The Power User's Guide To Successful Webinars Print E-mail
Tuesday, 13 September 2011 13:35


According to the 2010 Lead Generation Marketing ROI Study conducted by The Lenskold Group and eMarketer, 52% of respondents found webinars to be the most effective tactic to generate a vast amount of leads to most likely to convert to sales. However, to cash in on the potential of webinars, marketers must implement efficient best practices such as creating compelling webinar content and delivering said content in an optimal fashion.

Download the E-book titled "The Power User's Guide To Successful Webinars" to gain insight from BtoB "power users," who have extensive experience in hosting and marketing webinars. Respondents also have a reputation for producing a steady stream of webinar sign-ups, participants and in turn, engaged viewers.

Download Now. 

Developing Content for the Digital Conversation Print E-mail
Thursday, 01 September 2011 16:33

Wednesday, September 7, 2011 1:00 PM - 2:00 PM CDT - Register Today

The B2B buying process has shifted –conversations with buyers now start online and your digital content is doing the talking. In order to engage buyers, your content must cut through the noise and information cluttering the Internet and speak directly to your buyer’s needs.

In this webinar, DemandGen Report’s Andrew Gaffney and Manticore Technology’s Jeff Erramouspe have teamed up to take the Content Blueprint one step further and discuss how to create and use content strategically to build relationships with buyers and drive lead conversion. Join us to learn:

  • How to create content that progresses like a conversation.
  • What buyers’ content choices reveal about them and how it can improve your engagements. 
  • How to measure content effectiveness and use it optimize your content marketing mix. 

Register Today

The Hidden Costs Of Multiple Marketing Tools Print E-mail
Thursday, 01 September 2011 00:00


Get a reality check of the true cost – opportunity, money, and resources – of your marketing tools, and what you can do about it. Download the briefing today.

Download Now. 

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