Demand Gen Report

Industry Resources
Dreamforce Preview - Solution Spotlight 2010 Print E-mail
Tuesday, 07 December 2010 11:59


If you are one of the 20,000 + heading out to Dreamforce this week, we wanted to point out a few hot new sales and marketing solutions you may want to check out. Even if you aren't attending the event this year, we encourage you to check out these 5 Hot New Sales & Marketing Apps, which will help you automate your demand generation efforts in 2011.

The Distributed Marketing Frontier: Realizing the Dream of Truly “Glocal” Marketing Print E-mail
Wednesday, 01 December 2010 13:55


For large distributed marketing functions that support localized marketing efforts, managing brand consistency, communication, and customer engagement is an ongoing challenge. But, managing communication and brand compliance in this environment can be extremely challenging. There are often conflicting goals between corporate marketing and local entities, such as agents, branches, or field offices. Corporate marketing is tasked with developing a consistent brand across marketing channels, regions and local audiences, while local field marketers need autonomy and flexibility to customize the brand and marketing message. As a result, local marketers often view corporate or headquarters marketing as a compliance mechanism.

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Social Media and Marketing: Transitioning from Listening to Customer Engagement Print E-mail
Thursday, 11 November 2010 15:24


The paper examines the common stages of social media adoption among B2C and B2B marketers, and presents best practices for what organizations should expect from social media going forward in terms of translating customer insight into marketing strategies that align with business goals. Since new channels, such as social media, tend to be disruptive, they require new rules of customer engagement, management and measurement. To address this, the paper examines common stages of adoption, and provides examples of how marketers can benefit from integrating social into the overall cross-channel mix.

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Content Marketing: Four Key Factors For Developing A Content Mapping Strategy Print E-mail
Wednesday, 10 November 2010 15:23


In today's web-powered B2B buying market, prospects are more informed than ever, making it all the more necessary for marketers to provide a variety of valuable, relevant content for every stage of the buying process. This exec briefing will give you the four crucial ingredients necessary to developing a cohesive, effective content marketing map.

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