Demand Gen Report

Industry Resources
The Model for the New Revenue - Centric Marketer Print E-mail
Wednesday, 20 July 2011 11:06

Live Date: Wednesday, August 3, 2011 1:00 PM - 2:00 PM EDT - On-Demand

Measurement is a priority for all marketers but a focus on tactical metrics has kept many marketers from truly proving the value of their efforts. Now for the first time a new study from DemandGen Report has tied together the impact of deeper measurement capabilities with marketing’s contribution to revenue.

This webinar will showcase the results of a brand new survey from DemandGen Report on the relationship between Marketing Analytics and Revenue Performance Management.

Register today for this webinar which will reveal key findings from the research including:

• The key business drivers for increased marketing measurement
• The average level of visibility executives currently have into marketing’s impact on revenue
• The metrics marketers are currently using to track marketing and revenue performance
• Average conversion rates at various phases of the funnel
• Benchmarking on the average revenue contribution of marketing departments

In addition to the survey data, the webinar will also provide models and guidelines based on analysis of leading marketers into:

--The 5 metrics marketers should be focusing their efforts on
--Steps marketers have taken to improve their revenue contribution

Featured Speakers: 

Jim Williams, Senior Director of Product Marketing, Eloqua
Andrew Gaffney, Editor, DemandGen Report


5 Steps to Measure Lead-to-Cash Performance Print E-mail
Wednesday, 20 July 2011 10:22

Live Date: Wednesday, August 10, 2011 1:00 PM - 2:00 PM EDT - Register Today

Screen_shot_2011-07-20_at_11.25.34_AMFirms that manage by metrics report better alignment between sales and marketing, accelerated pipeline performance and deeper insights into ROI and other key performance areas. Key areas of measurement include web metrics, funnel metrics, as well as opportunity and revenue reporting.

With investments in demand generation programs on the rise, this webinar will provide insights into how BtoB organizations can better analyze and track how the leads they are generating are converting to closed business.

Key topics and takeaways attendees will walk away with:

  • The metrics marketing can and should be tracking 
  • The most relevant sales pipeline analytics 
  • Uncovering the data and insights already in your CRM 
  • A timeline for building impactful dashboards 
  • How to use BI tools to visualize pipeline performance


Featured Speakers:
David M. RaabPrincipal, Raab & Associates Inc
Sam Boonin, VP, GoodData
Andrew Gaffney, Editor, DemandGen Report

On-Demand Webinar

View more presentations from G3 Communications .
Personas, Positioning, & Clever Messaging: 3 Secrets for Engaging More Buyers Print E-mail
Wednesday, 13 July 2011 10:40


Wed, Aug 17, 2011 1:00 PM - 2:00 PM EDT 

Whoever understands the buyer best, wins. This requires marketers to take responsibility for understanding customers, their pain points, and their buying process better than ever before. For businesses to thrive in the 21st century, marketers must know how to capture this customer knowledge, distill it, and then share it effectively with their sales, marketing, and engineering colleagues.

Becoming the customers’ advocate starts by following 3 proven best practices: 1) illustrating the persona as a reflection of the target market, 2) crafting a clear positioning statement that defines and differentiates your product or service from competitive alternatives, and 3) communicating a set of relevant messages guaranteed to engage the persona and not waste their time. This webinar will show you the way.

Reasons to attend:

  • Explore the path to the marketing high ground where you know the market so well you become acknowledged as the customers’ advocate
  • Learn how to apply these 3 best practices: personas, positioning statements, and messaging guaranteed to engage your target audiences
  • Discover how to immediately apply these best practices in work you are doing today


Screen_shot_2011-07-13_at_11.57.55_AMMike Gospe

Author of The Marketing High Ground

KickStart Alliance

A Clearer View of the New Buyer Via the Cloud Print E-mail
Thursday, 07 July 2011 18:47


What is the real value of connecting in the Cloud? Understand Buyer behavior by looking at everything and everything that matters to a marketing and sales professional.  Learn what you can do in the Cloud to deliver more qualified leads, better data and more revenue.  Download the white paper now A Clearer View of the New Buyer Via the Cloud  

Eloqua helps you market the way you want to.

Download Now. 

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