Demand Gen Report

Industry Resources
Relationship Equity: Securing Scalable Client Relationship MGT Strat in Financial Services Print E-mail
Wednesday, 09 March 2011 16:26

 

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As financial services advisors and investment brokers need more and better data on their clients and prospects, they are increasingly turning to relationship management tools to help run their businesses and manage new leads. Download this E-book to access best practice insights from thought leaders in the relationship management space, as well as real-world customer examples of how progressive financial services firms are benefitting from providing their client-facing teams with a rich, 360-degree view of client interactions.

 

 

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Marketing Automation: Getting It Right The First Time Print E-mail
Tuesday, 01 March 2011 00:00

shutterstock_70488733_copyInsights From Industry Leading Experts On
How To Build A Successful Demand Generation Strategy


This online roundtable features the top thought-leaders in the demand generation industry sharing insights on the steps companies large and small can take in the early stages of a marketing automation rollout in order to achieve long-term success.

Roundtable Participants:

Jeff Pedowitz, President, The Pedowitz Group

Cari Baldwin, Founder/Partner, BlueBird Strategies

Justin Gray, CEO, LeadMD

Moderator:

Andrew Gaffney, Publisher, DemandGen Report

View on Demand | Slide deck

 
Getting ROI From Your Relationship Capital: The Keys To Unlocking Internal Business Connections Print E-mail
Tuesday, 01 March 2011 00:00


wp shadow template 200px 3-1As the old adage goes, it’s not necessarily what you know but who you know…and who your colleagues, customers and industry connections know. When salespeople have to make 50 or more cold calls a day, the “no’s” are bound to pile up. Relationship economics turns a cold call into a warm introduction when the sales team is armed with crucial information about a prospect’s level of familiarity with their company and its employees.


This white paper spotlights the business-wide benefits of relationship economics. Topics to be discussed include:

  • Competition remains fierce and relationships are the key differentiators;
  • It is easier to quantify the value of connections when they are shared in a cohesive and automated fashion; and
  • You must go beyond title and look at a connection’s company, frequency and depth of their interactions, and their role in their organization as an influencer, among other factors.


Complete the form below to download this white paper:


 
Crawl, Walk, Run: Taking Baby Steps To Building A Successful Demand Gen Strategy Print E-mail
Friday, 25 February 2011 12:50

 

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The fundamental principle of achieving anything big is by starting off small. And, when it comes to developing successful demand generation and lead management programs, nothing could be closer to the truth.

Many companies have fallen down in their early attempts to automate their marketing and lead management because they added too much complexity too quickly, without having sufficient resources and experience in place to accelerate and support the new tools and processes. This brief will give you the five baby-steps necessary to success.

Download Now.

 
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