Demand Gen Report

Industry Resources
The Price Tag of the Anonymous Buyer Print E-mail
Monday, 13 December 2010 12:20


The Huge B2B Sales Opportunity You're Missing; Anonymous Website Visitors

Research by DemandGen Report and SiriusDecisions shows that nearly 60% of B2B sales leads are now website-generated, with more than 40% of potential buyers doing "stealth" vendor evaluations, yet leaving barely a trace of their identity. This prospect anonymity -- a.k.a. "lead leakage" -- represents a vast sink hole in the B2B buying process that's costing companies millions. This white paper reveals the means to identify these unknowns, along with details of a four-step process to leverage lead data once you capture it: Real-Time Sales Follow-up; Campaign Management; Integration of Sales and Marketing; and Business Intelligence.

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Avoiding the Lead Gen Tradeoff Print E-mail
Monday, 13 December 2010 12:01


Strategies To Improve Web Form Conversions Without Sacrificing Lead Quality Data for Your Company

Your guide to increasing conversions with shorter forms...without losing valuable data

  • Learn about Real-Time ID of your B2B web traffic
  • Increase conversions with enhanced, standardized data quality at point of entry
  • Better data in and other CRM systems
  • Improved lead distribution and lead scoring


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Emergence of the Social Delivery Platform New Social Media Strategies for White Paper Lead Gen Print E-mail
Tuesday, 07 December 2010 16:51


For the past 15 years there has been no innovation in the way white papers for business‐to‐business (B2B) sales lead generation have been delivered. The purpose of this paper is to introduce a revolutionary new way to place white papers at the center of social marketing programs for the purpose of lead generation—Programs that will generate more high quality leads per paper at a lower cost per lead than any previous delivery methods. In 3 years virtually all white papers will be delivered as social documents. This paper will show you how to get started.

Dreamforce Preview - Solution Spotlight 2010 Print E-mail
Tuesday, 07 December 2010 11:59


If you are one of the 20,000 + heading out to Dreamforce this week, we wanted to point out a few hot new sales and marketing solutions you may want to check out. Even if you aren't attending the event this year, we encourage you to check out these 5 Hot New Sales & Marketing Apps, which will help you automate your demand generation efforts in 2011.

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