Demand Gen Report

Industry Resources
Content's Role in Real-Time Marketing Print E-mail
Monday, 03 January 2011 00:00

Screen_shot_2011-04-29_at_11.34.26_AMFeaturing Monique Reece, Author of the new Book “Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing and Create a Culture of Execution”

In this fast-paced one-hour webinar, renowned business strategist, author and educator, Monique Reece, will address how the impact of content marketing can be maximized using her unique P.R.A.I.S.E. methodology (Purpose, Research, Analyze, Implement, Strategize, Evaluate/Execute).

This informative webinar will cover the following topics, among several others...

  • Research proves 90% of employees don’t understand their company’s strategy. Content as internal communication is the key driver to change this.
  • There are lots of “secret weapons” in the world of marketing theory. Reece’s own is expressed as her P.R.A.I.S.E. methodology – Purpose, Research, Analyze, Implement, Strategize, Evaluate/Execute – and content has a role at each phase.
  • A central tenet of Real-Time Marketing is the idea that many businesses market to the wrong people. The webinar will convey “simple and proven processes” to define a company's ideal customer, as well as the pivotal role of content in identifying this target and conversing with them.
  • Reece will cover the role different kinds of content play to drive communication and execution of a strong social media strategy.
  • Content marketing drives the innovation process necessary for growth. The webinar provides valuable details to apply content towards this goal.

Watch On-Demand Now

 
A New Blueprint For Buyer-Driven Demand Generation Strategy Print E-mail
Wednesday, 15 December 2010 14:29

 

LeftBrain_-_White_Paper

This new white paper is a great resource for enterprise companies looking to map their demand generation strategies to the new buyer-driven process. Authored by Left Brain Marketing, a leading Silicon Valley-based marketing consultancy, this white paper builds around a six stage framework, providing marketers with a structure for nurturing and lead scoring activities to support the buyer-driven process, as well as leveraging past data to make informed, targeted decisions.

Download Here.

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The Price Tag of the Anonymous Buyer Print E-mail
Monday, 13 December 2010 12:20

Netfactor_200w

The Huge B2B Sales Opportunity You're Missing; Anonymous Website Visitors

Research by DemandGen Report and SiriusDecisions shows that nearly 60% of B2B sales leads are now website-generated, with more than 40% of potential buyers doing "stealth" vendor evaluations, yet leaving barely a trace of their identity. This prospect anonymity -- a.k.a. "lead leakage" -- represents a vast sink hole in the B2B buying process that's costing companies millions. This white paper reveals the means to identify these unknowns, along with details of a four-step process to leverage lead data once you capture it: Real-Time Sales Follow-up; Campaign Management; Integration of Sales and Marketing; and Business Intelligence.

Download Now.

Read more...
 
Avoiding the Lead Gen Tradeoff Print E-mail
Monday, 13 December 2010 12:01

DemandBase_eBook_Cover_200w

Strategies To Improve Web Form Conversions Without Sacrificing Lead Quality Data for Your Company

Your guide to increasing conversions with shorter forms...without losing valuable data

  • Learn about Real-Time ID of your B2B web traffic
  • Increase conversions with enhanced, standardized data quality at point of entry
  • Better data in Salesforce.com and other CRM systems
  • Improved lead distribution and lead scoring

 

Download Now.

 
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