Demand Gen Report

Industry Resources
Dirty Data’s Effect on ROI and Five Ways to Fix it Today Print E-mail
Friday, 11 March 2011 09:43

to Uncover the ugly truth of the cost of dirty data on your organization

Tuesday, March 15, 2011 2:00 PM - 3:00 PM EST

E-marketing should lead to greater intelligence on prospects, right? The opposite has proven true as companies become overwhelmed with data sources and struggle to keep contact databases accurate and up-to-date.

Join ZoomInfo and DemandGen Report as we dive deep into the recent findings of a DemandGen study that uncovers the ugly truth of the cost of Dirty Data on organizations today, including:

  • 8 of 10 companies indicated that dirty data is hindering their lead generation campaigns.
  • Many organizations rely on marketing/prospect data that is 20%-40% inaccurate.
  • 30% of companies currently have no strategy to update inaccurate or incomplete data.

The result? Companies large and small are losing MILLIONS in potential revenue.

BONUS: Receive a copy of the in-depth eBook "Assessing the Impact of Dirty Data on Sales & Marketing Performance."

View On-Demand


Relationship Equity: Securing Scalable Client Relationship MGT Strat in Financial Services Print E-mail
Wednesday, 09 March 2011 16:26



As financial services advisors and investment brokers need more and better data on their clients and prospects, they are increasingly turning to relationship management tools to help run their businesses and manage new leads. Download this E-book to access best practice insights from thought leaders in the relationship management space, as well as real-world customer examples of how progressive financial services firms are benefitting from providing their client-facing teams with a rich, 360-degree view of client interactions.



Marketing Automation: Getting It Right The First Time Print E-mail
Tuesday, 01 March 2011 00:00

shutterstock_70488733_copyInsights From Industry Leading Experts On
How To Build A Successful Demand Generation Strategy

This online roundtable features the top thought-leaders in the demand generation industry sharing insights on the steps companies large and small can take in the early stages of a marketing automation rollout in order to achieve long-term success.

Roundtable Participants:

Jeff Pedowitz, President, The Pedowitz Group

Cari Baldwin, Founder/Partner, BlueBird Strategies

Justin Gray, CEO, LeadMD


Andrew Gaffney, Publisher, DemandGen Report

View on Demand | Slide deck

Getting ROI From Your Relationship Capital: The Keys To Unlocking Internal Business Connections Print E-mail
Tuesday, 01 March 2011 00:00

wp shadow template 200px 3-1As the old adage goes, it’s not necessarily what you know but who you know…and who your colleagues, customers and industry connections know. When salespeople have to make 50 or more cold calls a day, the “no’s” are bound to pile up. Relationship economics turns a cold call into a warm introduction when the sales team is armed with crucial information about a prospect’s level of familiarity with their company and its employees.

This white paper spotlights the business-wide benefits of relationship economics. Topics to be discussed include:

  • Competition remains fierce and relationships are the key differentiators;
  • It is easier to quantify the value of connections when they are shared in a cohesive and automated fashion; and
  • You must go beyond title and look at a connection’s company, frequency and depth of their interactions, and their role in their organization as an influencer, among other factors.

Complete the form below to download this white paper:

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