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Industry Resources
5 Questions to Ask When Choosing a Lead Generation Vender Print E-mail
Thursday, 22 January 2009 19:00


When searching for the right lead generation vendor to work with, be sure to choose one whose offering matches your marketing priorities. Does your vendor adapt to the dynamic marketplace? Do they offer a lead guarantee? These are just a few of the key factors to consider in choosing a vendor you can rely on.5 Questions to Ask When Choosing a Lead Generation Vendor

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Watch Your Best Leads Rise To The Top Print E-mail
Wednesday, 21 January 2009 19:00


Learn how to use scoring and grading, helping your best prospects rise to the top.  An automatic nurturing track for less sales-ready leads keeps you top-of-mind. Personalized autoresponders, drip marketing and alerts take the work out of lead qualification.

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How do you Score? Print E-mail
Wednesday, 21 January 2009 13:55


Download the Silverpop Vtrenz benchmark study of Lead Management practices so you can compare your lead management program results with industry averages. Silverpop analyzed data from 250 business-to-business companies to uncover key measurements of successful campaigns.

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Lead-Management Workbook Print E-mail
Wednesday, 21 January 2009 13:01

Everything You Need to Know About Moving Prospects Through the Pipeline. This workbook is packed with 40 pages of expert tips and hands-on exercises to help you nurture leads through the buying cycle, develop a comprehensive lead-scoring model, deliver accurate, unbiased ROI reporting, and so much more.

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