Demand Gen Report

Industry Resources
Marketing Automation in 2012: How To Navigate Change and Future-Proof Your Selection Print E-mail
Thursday, 13 October 2011 16:01

Thursday, November 10th, at 1:00PM (ET) - Register Today

B2B marketing is evolving rapidly, with new channels, analytical approaches, and business demands emerging on what seems like a daily basis. At the same time, spurred by market maturation and higher adoption, marketing automation vendors continue to broaden their product and service offerings. Despite these advancements—or perhaps because of them—there’s still great confusion about what marketing automation is.
Featuring David Raab, Principal of Raab Associates, and Kristin Hambelton, Vice President of Marketing at Neolane, this webinar will help B2B marketers navigate the changing marketing automation landscape and how to successfully future-proof their technology section in 2012.


David Raab
Raab Associates

Kristin Hambelton
Vice President of Marketing

Andrew Gaffney
DemandGen Report  

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The Demand Generation Time Machine Print E-mail
Tuesday, 11 October 2011 12:36

Wed, Oct 26, 2011 2:00 PM - 3:00 PM EDT - Register Today


In this webinar Andrew Gaffney with DemandGen Report, the industry's leading source for trends and benchmarks, will share benchmarks on how leading companies increase market share and revenue by improving their speed to market.

The webinar will drill down into the specific impact of:

Condensing the time to launch
Companies can no longer afford to spend weeks or months manually assembling emails, forms and landing pages. Industry data and case studies will be highlighted on how market leaders have improved engagement rates by being able to launch timely and relevant campaigns.

Improving response times
Industry research shows immediacy of response has a significant impact on a sales person's success in connecting with a prospect. Examples will be shared of how companies have eliminated lag times, by prioritizing leads based on the offer they respond to and corresponding activities.

Doug Hart, with MedeAnalytics, will be joining Gaffrey to share how his organization mitigated the time to launch campaigns and respond to leads, and the direct results it’s had on their bottom line.

Doug Hart
Associate VP Of Marketing and Corporate Communications

Andrew Gaffney
DemandGen Report

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The Critical Role of Time in Successful Demand Generation Programs Print E-mail
Wednesday, 05 October 2011 14:28


The savvy, empowered buyer fast-forwards the research process and expects an immediate response from solution providers. According to industry estimates, nearly two thirds of marketing organizations have little or no centralized infrastructure formonitoring and managing campaigns. The reality is, sales and marketing teams that are unable to identify and respond to ready buyers within hours or even minutes risk being left out of deals. Download this white paper for 5 Time-Sensitive Metrics that BtoB companies of all sizes should be tracking. The paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.

Download White Paper. 

Data Rich - The Payoff Of Marketing Measurement On Revenue Performance Print E-mail
Monday, 03 October 2011 11:05


As marketers are increasingly tasked to deliver more metrics-based insight, analytics tools are helping BtoB organizations compete in the current business climate. While the pressure to justify spend may have jumpstarted the measurement movement in marketing, it is clear that there is a big appetite for insights beyond basic ROI metrics. As the analytics tools and processes available continue to improve and expand, the visibility of marketing’s role in revenue generation is quickly climbing. Nearly 9 in 10 (88%) of marketers have increased their analytics efforts over the past 12 to 24 months, according to a new survey of BtoB marketers conducted by DemandGen Report.

To learn more about the research findings, including the primary adoption drivers, as well as the key areas of measurement organizations are focusing on, download the white paper “Data Rich: The Payoff Of Marketing Measurement On Revenue Performance.”

Download Today.

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