Demand Gen Report

Industry Resources
The Video Marketing Handbook Print E-mail
Tuesday, 30 December 2014 15:23

Vidyard-ShadowB2B organizations are behaving more like media companies every day, creating video content that resonates and increases conversion rates. Download this handbook, and gain valuable insights into how video content can enhance your content marketing initiatives, including:

  • Why 70% of B2B marketers claim video performs better than other content;
  • The best way to formulate a video content strategy; and
  • Best practices to measuring the overall performance of your video content.
The Three Pillars Of Data Optimization Print E-mail
Tuesday, 23 December 2014 17:39

Shadow OE OE001 EBK 3 Pillars Final

Data quality is key to marketing and sales success in today’s B2B landscape. This e-book highlights the three pillars of data optimization, which ultimately reinforce data-driven marketers with high-quality information:

  • Contact Gap Analysis;
  • Contact Discovery; and
  • Contact Valuation.
Connecting Buyer Personas To Content That Connects Print E-mail
Tuesday, 23 December 2014 10:41

January-22According to a recent survey conducted by ITSMA, more than 40% of B2B marketers are now using buyer personas as part of their strategy, but only 15% considered their persona marketers very effective.

Video Without The Studio Print E-mail
Tuesday, 25 November 2014 10:57


Video is a Top 10 content marketing tactic. But that doesn't mean it has to be expensive, production-quality video.

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