Demand Gen Report

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Optimizing Campaigns For Multiple Channels, Screens & Audiences Print E-mail
Monday, 14 July 2014 12:08


More Americans will access online content from a mobile device than through a desktop computer by 2015, and content marketing has to keep pace with the desire to view content on multiple devices and multiple channels.

During this webinar, Paul Danter, VP of Sales and Marketing at Genwi, will present new findings from the recent report, “Mobile Content Distribution Strategies,” demonstrating the growing role of mobile in content marketing.

What Sales Leaders Should REALLY Expect to Cultivate & Convert More Leads To Deals Print E-mail
Monday, 14 July 2014 12:00


Marketing Automation isn’t just for marketing – it’s a tool for optimizing the path to revenue making it a shared responsibility for marketing and sales. But the truth is, sales leaders remain cautious of what marketing automation is really going to accomplish. Can these concerns be put to rest? Most definitely!

Lead Nurturing Beyond the Inbox Print E-mail
Saturday, 12 July 2014 00:00


Today’s B2B marketers looking to acquire new customers face two daunting challenges: email doesn’t reach 95 percent of their anonymous Web site traffic and more than 80 percent of prospects never even open their emails, contributing to massive missed opportunities.

Marketers need a better way to stay aligned with prospects beyond the inbox, reaching them anywhere on the Web and throughout the marketing funnel.

Improving Lead Quality with Analytics Across the Lifecycle Print E-mail
Saturday, 12 July 2014 00:00


With as much as 75% of the buying cycle taking place before the hand raise, it’s easy for marketers to waste time and money driving the wrong leads to conversion. They don’t have the data and insight they need, and as a result, they can’t optimize their website and online activity to target their most valued prospects. In this webinar, learn how to measure your marketing and sales activity so that you can reach and nurture the best leads at every stage of the funnel. See of examples of how to:

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