Demand Gen Report

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Industry Resources
Model For Building (And Adjusting) Your 2015 Lead Scoring Program Print E-mail
Wednesday, 01 October 2014 00:00

Nov18Hear directly from a leading Vice President of Sales and Head of Demand Gen at the fastest-growing marketing automation company as they give you inside access to how their lead scoring program works.

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How To Turn Your Resource Center Into A Demand Gen Machine Print E-mail
Tuesday, 30 September 2014 00:00

Nov-11

For many companies, the resource center of their website turns into a content graveyard, rather than a dynamic driver of traffic, engagement and leads. 

Set aside 30 minutes of your day to learn how leading organizations are transforming their resource centers into “demand generation machines” by creating a content experience that makes it easy for visitors to find relevant content that converts.

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The New Formula For Connecting With B2B Buyers Print E-mail
Wednesday, 24 September 2014 16:59

shadow LinkedIn LI002 EBK SocialSelling Aug 2014

While many foundational aspects of the buying process have not changed, the way that buyers educate themselves and engage with sales reps has evolved thanks to social media. Is your company ready to respond to these changing market dynamics?

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Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement Print E-mail
Wednesday, 24 September 2014 09:16

DGR-SRSeveral years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

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