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What Sales Leaders Should REALLY Expect to Cultivate & Convert More Leads To Deals Print E-mail
Monday, 14 July 2014 12:00


Marketing Automation isn’t just for marketing – it’s a tool for optimizing the path to revenue making it a shared responsibility for marketing and sales. But the truth is, sales leaders remain cautious of what marketing automation is really going to accomplish. Can these concerns be put to rest? Most definitely!

Lead Nurturing Beyond the Inbox Print E-mail
Saturday, 12 July 2014 00:00


Today’s B2B marketers looking to acquire new customers face two daunting challenges: email doesn’t reach 95 percent of their anonymous Web site traffic and more than 80 percent of prospects never even open their emails, contributing to massive missed opportunities.

Marketers need a better way to stay aligned with prospects beyond the inbox, reaching them anywhere on the Web and throughout the marketing funnel.

Improving Lead Quality with Analytics Across the Lifecycle Print E-mail
Saturday, 12 July 2014 00:00


With as much as 75% of the buying cycle taking place before the hand raise, it’s easy for marketers to waste time and money driving the wrong leads to conversion. They don’t have the data and insight they need, and as a result, they can’t optimize their website and online activity to target their most valued prospects. In this webinar, learn how to measure your marketing and sales activity so that you can reach and nurture the best leads at every stage of the funnel. See of examples of how to:

Guide Prospects Through the Buying Journey with Better Tracking & Targeting Print E-mail
Saturday, 12 July 2014 00:00


So, you’ve heard the buzz around marketing automation and how it can help optimize your marketing efforts. But have you seen it in action? Join this session with Michael Berger, Director of Product Marketing at Marketo, as he gives an up-close and exciting look into how Marketo’s Customer Engagement Platform helps marketers take potential buyers by the hand and guides them smoothly across their buying journey in a highly-personalized and relevant way. Presentation highlights will include:

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