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Industry Resources
The Marketer's Guide To Prioritizing Leads Print E-mail
Friday, 06 June 2014 12:33

Mintigo-WP-SHADOW

Many B2B marketers are already familiar with the value of lead scoring, but implementing a customized lead scoring system that actually works is an arduous task. One of the main reasons for this is that marketers lack the customer data that are truly relevant to their unique business context and the insights to utilize them.

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The B2B Marketer’s Field Guide To Customer Engagement Print E-mail
Friday, 23 May 2014 00:00

Shadow INF IF001 EBK B2B Marketers Field Guide FINAL

Customer engagement begins the moment a buyer spots a mention of your company on social media or hears about your product from a peer. So what do your customers have to say about your company, products and services?

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Metrics: The Key To Content Success At All Stages Of The Buying Cycle Print E-mail
Thursday, 22 May 2014 14:18


curata web brief temp wpWith buyers being bombarded with more content than ever before, marketers need to create content that rises above the noise. Tracking key metrics can help gauge the overall effectiveness of content, as well as highlight key areas of focus for marketers to create an effective content mix.

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Beyond Last Touch: Understanding Campaign Effectiveness Print E-mail
Tuesday, 13 May 2014 14:40

Quantcast-SHADOW

Understanding what drives customers to take action is critical to marketers' advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter.

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