Demand Gen Report

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Beyond Last Touch: Understanding Campaign Effectiveness Print E-mail
Tuesday, 13 May 2014 14:40


Understanding what drives customers to take action is critical to marketers' advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter.

Tools For Making Sales Methodologies Stick Print E-mail
Tuesday, 15 April 2014 14:46

While more of the sales budget goes into training, most of the lessons that sales teams should retain go in one ear and out the other. Leveraging technology can drive short- and long-term results for your sales training and reinforcement.

The Complete Guide To Lead Nurturing Print E-mail
Tuesday, 15 April 2014 14:15


Manually collecting data to leverage email campaigns can be a tedious process that take marketers away from other tasks that require attention. Lead nurturing capabilities are required to aid B2B companies in aligning their sales and marketing teams, boosting revenue and getting the most out of their lead database

Multichannel Live Video Engagement Strategies to Gain New Customers Print E-mail
Thursday, 03 April 2014 00:00

on Demand

Using Live video, leading Brands are creating excitement, exclusivity, clicks and conversions while increasing their online reach.  By incorporating live video with social interaction via multiple channels into their content and campaign management strategies, companies are taking customer engagement to the highest levels.

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