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Industry Resources
7 Must Do Demand Generation Tactics Print E-mail
Wednesday, 02 July 2014 16:21

Callidus-WP-SHADOW

Demand generation requires a healthy mix of varied demand generation tactics that straddle all of the channels — from websites to email to events — where your target audience resides.

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Unlock The Value Of Your SFA/CRM System Print E-mail
Tuesday, 01 July 2014 09:54

2 Microstrategy-WP

Sales force automation (SFA) and CRM systems have various uses that can boost the company’s overall effectiveness. However, it has been difficult for corporate leaders to make important and quick decisions that positively affect the business.

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Special Report: Trends In SEO and Inbound Marketing Print E-mail
Wednesday, 25 June 2014 11:10


Shadow DGR DG005 FEAT SEOInbound FINALAttracted to the lower cost-per-lead, greater lead volumes and other benefits, marketers are allocating larger portions of their marketing budgets to inbound marketing. The share of the marketing budget designated to inbound marketing tactics already exceeds 50% and is projected to rise to 65% in North America by 2015, according to SiriusDecisions.

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Demand Gen Report’s 2014 Content Preferences Survey Print E-mail
Wednesday, 25 June 2014 10:17


DGR Content Preferences Survey cover-1In Demand Gen Report’s 2014 Content Preferences Survey, B2B buyers revealed that they rely are placing a greater emphasis on visual content throughout the purchasing lifecycle. They are also accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever before to assist in research and purchasing decisions.

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