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Industry Resources
How To Turn Your Resource Center Into A Demand Gen Machine Print E-mail
Tuesday, 30 September 2014 00:00

Nov-11

For many companies, the resource center of their website turns into a content graveyard, rather than a dynamic driver of traffic, engagement and leads. 

Set aside 30 minutes of your day to learn how leading organizations are transforming their resource centers into “demand generation machines” by creating a content experience that makes it easy for visitors to find relevant content that converts.

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The New Formula For Connecting With B2B Buyers Print E-mail
Wednesday, 24 September 2014 16:59

shadow LinkedIn LI002 EBK SocialSelling Aug 2014

While many foundational aspects of the buying process have not changed, the way that buyers educate themselves and engage with sales reps has evolved thanks to social media. Is your company ready to respond to these changing market dynamics?

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Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement Print E-mail
Wednesday, 24 September 2014 09:16

DGR-SRSeveral years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

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Increasing Marketing Automation ROI By Investing In Data Print E-mail
Thursday, 18 September 2014 09:45

Shadow NetProspex NP001 EBK Marketing Automation Final

Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% increase in revenue just by regularly maintaining their database.

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