Demand Gen Report

Industry Resources
7 Ways to Enhance Webinar Promotions in 2015 Print E-mail
Wednesday, 01 October 2014 00:00

Nov19The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears. In this interactive webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions in 2015, resulting in higher registration and attendance.

The Roadmap For Real-Time Marketing In 2015 Print E-mail
Wednesday, 01 October 2014 00:00

According to a recent study from Retail TouchPoints, 66% of marketers found their omnichannel strategy had improved customer loyalty, while 40% indicated omnichannel was key to increased brand interactions. This will present a hands-on look at how both leading retail and B2B marketers are applying Insight + channels + content to ignite, extend & convert interest into purchases.

Model For Building (And Adjusting) Your 2015 Lead Scoring Program Print E-mail
Wednesday, 01 October 2014 00:00

Nov18Hear directly from a leading Vice President of Sales and Head of Demand Gen at the fastest-growing marketing automation company as they give you inside access to how their lead scoring program works.

How To Turn Your Resource Center Into A Demand Gen Machine Print E-mail
Tuesday, 30 September 2014 00:00


For many companies, the resource center of their website turns into a content graveyard, rather than a dynamic driver of traffic, engagement and leads. 

Set aside 30 minutes of your day to learn how leading organizations are transforming their resource centers into “demand generation machines” by creating a content experience that makes it easy for visitors to find relevant content that converts.

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