Demand Gen Report

Industry Resources
Bridge The Divide Between Sales & Marketing Print E-mail
Monday, 24 February 2014 00:00

Even as lead generation tactics become more sophisticated, marketers continue to struggle to find valuable leads that are willing to sit down with a sales rep and make a purchase.

In the latest e-book from 3D2B, titled: Bridge The Divide Between Sales & Marketing: Lead Generation With A Human Touch, readers can learn new ways to leverage human interaction to boost overall lead gen effectiveness.

The Future of Content Marketing: How to Rise (and stay!) Above the Noise Print E-mail
Thursday, 20 February 2014 00:00


Over 70% of B2B marketers will increase their investment in content marketing in the coming year, including their production of content. (based upon recent studies by the Content Marketing Institute, MarketingProfs and Curata) While this clearly indicates a positive trend to connect with buyers, it also means competition is increasing to get readers and viewers to pay attention.

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Next Generation Financial Services Marketing Print E-mail
Thursday, 13 February 2014 00:00

Financial services marketers face a daunting new era as they transition from selling based on brand, referrals and networks to a more digital approach to reaching customers.

Based on the findings from this study, conducted by DemandGen Report, they are negotiating this newmarketing world, while being aware of their unique requirements and challenges. While direct mail, print and radio/television remain important marketing channels, social and mobile are  increasingly is taking on greater importance.

“Always On” Marketing: Reaching Prospects Anywhere with Display Advertising and Marketing Automation Print E-mail
Thursday, 13 February 2014 00:00


Engaging with prospects in a meaningful way until they are ready to buy is essential to any B2B marketing strategy. Once leads are captured, marketers rely primarily on email marketing to drive prospects down the funnel—but this approach is inherently constrained. Email marketing only reaches “known” prospects captured in your database, and those who don’t open your emails are left to stagnate in your funnel.

Marketers need a better way to stay aligned with prospects beyond the inbox, reaching them anywhere on the Web and throughout the marketing funnel.

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