Demand Gen Report

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How To Double Your B2B Marketing ROI Print E-mail
Friday, 12 July 2013 08:18

8-7 calendar template blueBreak free of the marketing silos. Search, email, social media and offline marketing campaigns all have to work together to maximize their impact on the bottom line.

Bill Leake, an award-winning speaker and best-selling author, will discuss the proper allocation of resources and people, among other topics, in this webinar, “Double Your B2B Marketing ROI.” Leake is a member of the digital brain trust for Televerde, sponsor of the event, which is being moderated by Andrew Gaffney, Founder of Demand Gen Report.

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Creating Personas For B2B Marketing: A Step-By-Step Guide To Targeting Quality Leads Print E-mail
Tuesday, 02 July 2013 18:30

mintigo wp drc capOrganizations who have optimized their content around specific buyer interests are seeing open rates increase by more than 10% and click rates have often doubled. Yet, many B2B marketers still haven’t successfully created buyer persona strategies.

Rev Up Your Lead Gen Engines: How CEB Increased Conversions and Revenue Print E-mail
Monday, 24 June 2013 16:16

OD calendar templateHow does a 126% increase in revenue impact sound? For marketing executives looking to improve their revenue contribution, the first place to start is increasing conversion rates at different stages of the funnel.

In this upcoming webinar titled, "Rev Up Your Lead Gen Engines," we'll hear from Brian Conway, Director of Marketing Operations at CEB. CEB is the world's leading member-based advisory company, serving 16,000 senior leaders from more than 6,000 organizations across 60 countries with the insights and actionable solutions they need to respond quickly to evolving business conditions and transform operations. Brian will share insights into how the company optimized their forms to achieve a 105% increase in form conversion and 126% increase in revenue impact.

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Leveraging Weighted Campaign Influence - The Next-Generation of Campaign Attribution in Print E-mail
Tuesday, 18 June 2013 11:42

OD calendar templateCampaign ROI is dead. Glad we got your attention. We value accurate campaign ROI as much as the next marketer, but if you have a multi-touch sales and marketing cycle, traditional campaign ROI just isn’t enough.

Join B2B marketing veterans Laura Ramos and Andrea Wildt for a 20 minute webinar discussing the importance of understanding which marketing campaigns influence revenue and how to measure influence in

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