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Industry Resources
Next Generation Financial Services Marketing Print E-mail
Thursday, 13 February 2014 00:00

Financial services marketers face a daunting new era as they transition from selling based on brand, referrals and networks to a more digital approach to reaching customers.

Based on the findings from this study, conducted by DemandGen Report, they are negotiating this newmarketing world, while being aware of their unique requirements and challenges. While direct mail, print and radio/television remain important marketing channels, social and mobile are  increasingly is taking on greater importance.

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“Always On” Marketing: Reaching Prospects Anywhere with Display Advertising and Marketing Automation Print E-mail
Thursday, 13 February 2014 00:00


DGR-OnDemand

Engaging with prospects in a meaningful way until they are ready to buy is essential to any B2B marketing strategy. Once leads are captured, marketers rely primarily on email marketing to drive prospects down the funnel—but this approach is inherently constrained. Email marketing only reaches “known” prospects captured in your database, and those who don’t open your emails are left to stagnate in your funnel.

Marketers need a better way to stay aligned with prospects beyond the inbox, reaching them anywhere on the Web and throughout the marketing funnel.

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The Guide To SMB Success In Lead Generation Print E-mail
Wednesday, 12 February 2014 00:00

While many small and mid-sized businesses are embracing lead generation practices, three quarters of SMBs never move beyond using marketing automation for batch-and-blast emails.

In the latest e-book from eTrigue — titled The Guide To SMB Success In Lead Generation — readers can discover best practices for successfully growing their businesses with lead generation.

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Executive Visions On Video In The Workplace Print E-mail
Friday, 07 February 2014 17:10


Executives are increasingly exploring ways to leverage online video to broadcast their message to a large and extensive employee audience, along with ways to empower employees and help them meet their business goals. This white paper, titled Executive Visions On Video In The Workplace, outlines the effectiveness of online video in the workplace, while emphasizing key areas where online video can boost company productivity.

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