Demand Gen Report

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Executive Visions On Video In The Workplace Print E-mail
Friday, 07 February 2014 17:10

Executives are increasingly exploring ways to leverage online video to broadcast their message to a large and extensive employee audience, along with ways to empower employees and help them meet their business goals. This white paper, titled Executive Visions On Video In The Workplace, outlines the effectiveness of online video in the workplace, while emphasizing key areas where online video can boost company productivity.

The 2014 B2B Buyer Behavior Survey Print E-mail
Wednesday, 29 January 2014 00:00

While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago.

That was just one finding in Demand Gen Report’s 2014 B2B Buyer Behavior Survey. A total of 150 B2B buyers were involved in a major purchase during the past 12 months, revealing some significant trends that impact the purchasing process, including:

  • The number of respondents who said they were satisfied with their last purchasing experience surged by 57% over 2012 totals;
  • As many as 40% of respondents said they waited longer than last year to initiate contact with B2B vendors;
  • As many as 34% of respondents said the number of team members involved in the B2B purchase process increased over the past year;
  • More than two thirds (68%) of respondents agreed that the number of sources used to research and evaluate purchase has increased over the past year.
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Predict Your Next Customer: How Marketers Are Using Account Level Buying Signals to Find the Best Leads Print E-mail
Monday, 27 January 2014 00:00

dgr 1pm-today webinar calendar icon all-brandsMarketers struggle to build buyer personas that help to model who their customers are and what is influencing their buying decisions.  While traditional lead scoring prioritizes leads using buyer fit and behavior to help sales focus their time and effort, best-in-class marketing teams are building predictive models that combine profile and behavioral indicators with thousands of signals from the web, social media, news, and dozens of other sources to predict the actual probability of a lead to close.

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New Benchmarks & Insights Into Lead Nurturing Print E-mail
Monday, 20 January 2014 00:00

wp shadow template 200pxThe benchmarks and tactics and benchmarks associated with lead nurturing are quickly evolving. Download this executive brief to discover the best practices for executing and measuring lead nurturing programs from experts Jon Miller, VP and Co-Founder of Marketo, and Corinne Sklar, CMO and Digital Marketing Practice Lead of Bluewolf.

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