Demand Gen Report

Industry Resources
Aligning The CEO And Marketing: Top 5 Reports The CEO Wants From Marketing Print E-mail
Monday, 23 March 2015 16:42

FullCircleWPSHADOWRevenue. It’s what drives a business and what drives a CEO. But, it isn’t always easy to connect-the-dots for him or her when it comes to marketing’s impact on the bottom line. By measuring and tracking marketing campaigns in the company’s CRM system, the proof will be there in the systems reporting.

Your Good Leads Are Dying. Here’s Why (And How To Fix It) Print E-mail
Friday, 20 March 2015 17:36

CV-Ebk-SHADOWIn a recent survey, 39% of B2B marketing and sales professionals said they believe a lack of alignment results in fewer converted leads and closed deals. Yet, only 10% said they have complete coordination between demand gen and sales enablement. But getting aligned isn’t always easy.

Guide To Removing Obstacles For Account-Based Marketing Print E-mail
Tuesday, 17 March 2015 17:13


With every new system a business tries, there is a set of obstacles to overcome. Research shows that 41% of companies say they are making account-based marketing a priority. That means more businesses than ever are faced with a variety of obstacles that can slow the success of going beyond net leads at the top of the sales funnel.

The Formula For Powering Up Marketing Campaigns Print E-mail
Monday, 16 March 2015 14:28

Shadow Ustream US001 WP LiveAd Final

Video content is making waves in the B2B buying process. Studies show that more than half of B2B buyers view video content when researching a buying decision. This white paper dives into how live video ads can make a powerful impact on digital marketing initiatives, including:

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