Demand Gen Report

Industry Resources
Crossing the Conversion Gap: Sales Enablement Strategies to Ensure Generated Demand Gets Closed Print E-mail
Friday, 03 October 2014 00:00


The hand-off between Demand Generation and Field Sales follow-up is tricky in most companies. It’s a typical failure point where many good leads go to die and conversion percentages languish. Unless your company has an aligned Sales Enablement program that connects the dots between Marketing and Sales to make sure your representatives are ready to convert that opportunity into real business.

Measuring The Impact Of Content Marketing On Your Pipeline Print E-mail
Thursday, 02 October 2014 00:00

DEC10With over 70% of companies increasing investment in their content marketing, there is now a need to prove the impact of this investment (specifically with respect to revenue and pipeline). Determining success requires collaboration between content marketing and marketing operations, as well as a deep understanding of how buyers interact with an organization's branded assets.

Upgrading Your Lead Nurture Program in 2015 Print E-mail
Thursday, 02 October 2014 00:00

For years marketers have used sophisticated nurture strategies that segment and​ ​email their database contacts. What if you could upgrade your nurture strategy to apply that same level of sophistication to an even larger audience — anonymous website visitors — across multiple marketing channels?​ ​2015 can be the year you start!

Putting Account-Based Marketing to Work in 2015 Print E-mail
Wednesday, 01 October 2014 00:00

Nov20Megan Heuer, VP & Group Director at Sirius Decisions and Shari Johnston, Sr. Director of Integrated Marketing Programs at Demandbase, will discuss best practices for creating an Account-Based Marketing and putting it into action. Start your 2015 with a solid plan to market and sell to your key accounts and drive results all the way through the selling process.

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