Demand Gen Report

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The Evolution From Traditional To Predictive Lead Scoring Print E-mail
Tuesday, 09 September 2014 16:11

Shadow Lattice LE001 EBK Predictive Evolution Final

The rapid growth of marketing technology — particularly predictive marketing solutions — is creating daunting new tasks for marketers, who have to wade through all of these offerings to find the solution that will maximize their ROI. With predictive analytics coming into play, is traditional lead scoring out of its league?

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Five Strategies for Increasing Event ROI Print E-mail
Wednesday, 03 September 2014 13:35

October1

Marketers face intense pressure to deliver programs that drive sales and achieve positive ROI. But understanding the effectiveness of marketing events can be challenging. Learn five high level strategies for increasing visibility into your events, achieving break-out ROI, and getting more value from event data.

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Why Modern B2B Marketers Need Predictive Marketing Print E-mail
Wednesday, 27 August 2014 11:53

MintigoEbkSHADOW

While predictive marketing may only provide your business with marginal success at the moment, there are many different ways predictive models will affect your business in the imminent future — and also come into play in today’s B2B landscape.

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6 Keys To Sales & Marketing Alignment Print E-mail
Tuesday, 05 August 2014 13:56

 PardotSHADOW

It is quite common for sales and marketing departments to debate who gets credit for a sale, the quality of leads, and other metrics. But it is vital that B2B organizations to enhance the relationship between these two teams to boost productivity — and ultimately results.

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