Demand Gen Report

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Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement Print E-mail
Wednesday, 24 September 2014 09:16

DGR-SRSeveral years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

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Increasing Marketing Automation ROI By Investing In Data Print E-mail
Thursday, 18 September 2014 09:45

Shadow NetProspex NP001 EBK Marketing Automation Final

Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% increase in revenue just by regularly maintaining their database.

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The Formula For Creating Killer Content Campaigns Print E-mail
Tuesday, 16 September 2014 11:42

October2

An Inside Look At The Content, Engagement Strategies And Results From The Top B2B Campaigns From 2014

This webinar will present insights into changing trends around content consumption among business executives, as well as snapshots of some of the winning campaigns from the 2014 Killer Content Awards.

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The Evolution From Traditional To Predictive Lead Scoring Print E-mail
Tuesday, 09 September 2014 16:11

Shadow Lattice LE001 EBK Predictive Evolution Final

The rapid growth of marketing technology — particularly predictive marketing solutions — is creating daunting new tasks for marketers, who have to wade through all of these offerings to find the solution that will maximize their ROI. With predictive analytics coming into play, is traditional lead scoring out of its league?

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