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The Formula For Powering Up Marketing Campaigns Print E-mail
Monday, 16 March 2015 14:28

Shadow Ustream US001 WP LiveAd Final

Video content is making waves in the B2B buying process. Studies show that more than half of B2B buyers view video content when researching a buying decision. This white paper dives into how live video ads can make a powerful impact on digital marketing initiatives, including:

Making Marketing Data Actionable: 4 Ways Analytics Track and Build Better Engagement Print E-mail
Monday, 09 March 2015 16:18



Mike Tomita
Sr. Marketing Manager


Andrew Gaffney
Demand Gen Report



Thursday, April 2nd 2015 at 1PM EST.

Financial Services and Social Media Success Print E-mail
Friday, 06 March 2015 17:49

shadow LinkedIn LI005 EBK FinancialServices Nov 2014Seven in 10 financial advisors are using social networks for business, and with good reason — it is where potential clients are spending time. In fact studies show that 75% of buyers are using social media to conduct research. While more financial service professionals are using social media, they aren’t all doing it well.

New Approach, New Roles: How Sales And Marketing Partner For Effective Social Selling Print E-mail
Friday, 06 March 2015 17:31

LinkedIn-New-Approach-Ebk-SHADOWStudies show that 73% of salespeople that use social selling outperform those that don’t, yet two-thirds of companies don’t have a social strategy for their sales team. So the question is, why don’t they? It takes a buy-in from sales, marketing and leadership to gear up social selling, but once they do, the returns are worth the efforts.

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