Demand Gen Report

sign-up-banner--final
Industry Resources
Improving Lead Quality with Analytics Across the Lifecycle Print E-mail
Saturday, 12 July 2014 00:00

July23

With as much as 75% of the buying cycle taking place before the hand raise, it’s easy for marketers to waste time and money driving the wrong leads to conversion. They don’t have the data and insight they need, and as a result, they can’t optimize their website and online activity to target their most valued prospects. In this webinar, learn how to measure your marketing and sales activity so that you can reach and nurture the best leads at every stage of the funnel. See of examples of how to:

Read more...
 
Guide Prospects Through the Buying Journey with Better Tracking & Targeting Print E-mail
Saturday, 12 July 2014 00:00

July23

So, you’ve heard the buzz around marketing automation and how it can help optimize your marketing efforts. But have you seen it in action? Join this session with Michael Berger, Director of Product Marketing at Marketo, as he gives an up-close and exciting look into how Marketo’s Customer Engagement Platform helps marketers take potential buyers by the hand and guides them smoothly across their buying journey in a highly-personalized and relevant way. Presentation highlights will include:

Read more...
 
Lead to Revenue: How to Use Webinars to Accelerate the Buying Cycle Print E-mail
Saturday, 12 July 2014 00:00

July-22

According to ON24’s Annual Webinar Benchmarks Report, prospects are spending an average of 56 minutes attending your marketing webinars as opposed to only 2.5 minutes browsing your website. Your webcasting platform is therefore much better suited for identifying where your prospects are in the buying cycle and accelerating their journey towards a purchase. In this interactive webcast, Mark Bornstein, Senior Director of Content Marketing at ON24, will highlight best practices for using webinars to drive the buying cycle and increase lead values.

Read more...
 
The Evolution of Lead Scoring: From Rules Based to Predictive Print E-mail
Saturday, 12 July 2014 00:00

July-22

Predictive Lead Scoring has quickly become the weapon of choice for demand gen marketers hoping to improve conversion and win rates. But do the business benefits of a predictive approach really trump those of traditional, rules–based scoring? Attend this webinar to learn how powerful predictive models combined with thousands of account level buying signals can reduce the number of leads passed to sales while dramatically increasing conversion. Hear how DocuSign addressed the curse of abundance at the top of the funnel to increase conversion from opportunity to closed/won by over 30%. By implementing predictive scoring they were able to identify the key predictive attributes that make leads likely to convert and have been able to dramatically improve inside sales productivity and effectiveness. This session will answer the following questions:

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 3 of 71
Share:

Demand Gen Report is CAN-SPAM Compliant

Your information will be used for Demand Gen Report marketing emails. This also includes targeted partners of Demand Gen Reprt. To read more about our privacy policy, click here, or to learn about the CAN-SPAM Act of 2003, click here.

If you would like to unsubscribe from future Demand Gen Report marketing emails, please click here.

Follow Us

 
 
 
Banner