Demand Gen Report

Industry Resources
Content Marketing for Demand Generation ROI: Create, Track, and Optimize Your Content Strategy Print E-mail
Saturday, 12 July 2014 00:00


Content marketing is top-of-mind for any marketer that wants to get heard through the noise, but many marketers are creating content with no insight into how it is performing. How do you create a content strategy that drives demand and how do you track your efforts? Join Dayna Rothman, Director of Content Marketing at Captora and Author of Lead Generation for Dummies as she helps you find those metrics that matter and learn how to:

Benchmarking the Buyers Journey Print E-mail
Saturday, 12 July 2014 00:00


How effective are your marketing efforts at stimulating the buyer journey? The answer to that question literally validates the existence of marketers, and the marketing dollars that fuel their efforts. Strange then that it should be such an elusive measure of success. Most marketing and sales teams struggle to map the buyers journey, as it relates to their pipeline, simply because the journey is singular for the buyer but multi-faceted in terms of how companies engage with them. How can we get an accurate picture of how the buyer learns to trust us and invest in the solutions we propose to solve their problems? Better yet, how can we compare our success against our peers to determine if what we’re doing is successful?

Driving Conversations & Conversions Within CRM Print E-mail
Friday, 11 July 2014 08:39


The main focus of converting leads has made the relationship between the marketing and sales teams crucial to the company’s bottom line. With CRM systems as the central hub for both the sales and marketing teams to track the behavior of leads through the buying cycle, new tactics are being formed within the CRM to make sure the right message is given to the buyer — at the right time.

2014 Killer Content Awards Print E-mail
Wednesday, 09 July 2014 09:26

shadow Killer Content Awards Report 2014 1

Demand Gen Report’s Third Annual Killer Content Awards recognize organizations that have created cutting-edge content across all channels. Killer content is buyer-centric, social and visual.

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