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The 2015 Marketing Automation Outlook Guide Print E-mail
Wednesday, 07 January 2015 12:21

shadow DGR DG015 GD OutlookGuide Dec 2014As we start 2015, many of the themes from 2014 — data-driven marketing, advanced lead scoring capabilities, predictive analytics and tracking campaign effectiveness — will continue to influence the marketing automation landscape.

Overall, there continues to be a major push to build more meaningful relationships with prospects. B2B marketers are increasingly turning to predictive marketing strategies to help identify the next customer. This year, personalization and customization will become the norm, according to many marketing automation experts we spoke to for this 2015 Outlook Guide.

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Video Without The Studio Print E-mail
Monday, 05 January 2015 00:00

Shadow KNV KV001 WP Video Without The Studio FinalVideo content is everywhere you turn. But the challenge is capturing effective video content without busting the budget. This white paper outlines the strategies for producing affordable video content that leverages the knowledge of your subject matter experts.

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The Video Marketing Handbook Print E-mail
Tuesday, 30 December 2014 15:23

Vidyard-ShadowB2B organizations are behaving more like media companies every day, creating video content that resonates and increases conversion rates. Download this handbook, and gain valuable insights into how video content can enhance your content marketing initiatives, including:

  • Why 70% of B2B marketers claim video performs better than other content;
  • The best way to formulate a video content strategy; and
  • Best practices to measuring the overall performance of your video content.
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The Three Pillars Of Data Optimization Print E-mail
Tuesday, 23 December 2014 17:39

Shadow OE OE001 EBK 3 Pillars Final

Data quality is key to marketing and sales success in today’s B2B landscape. This e-book highlights the three pillars of data optimization, which ultimately reinforce data-driven marketers with high-quality information:

  • Contact Gap Analysis;
  • Contact Discovery; and
  • Contact Valuation.
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