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Integrate Live Online Video Into Your Communications Strategy Print E-mail
Tuesday, 11 March 2014 00:00

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The use of live online video as a business communications tool is expanding at an alarming rate, and early adopters will learn quickly that live online video has more capabilities than meets the eye. This executive brief highlights why 72% of business executives — according to a recent survey conducted by Wainhouse Research — prefer live online video to its on-demand counterpart.

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An SMB Marketer’s Guide To Purchasing Marketing Automation Print E-mail
Wednesday, 05 March 2014 00:00

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Organizations of all sizes can reap the rewards of marketing automation, but SMBs often put marketing automation on the back burner because their resources are stretched. This step-by-step guide walks entrepreneurs through the process of purchasing and implementing a marketing automation system.

When used effectively, marketing automation can help SMB marketers generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability.

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Bridge The Divide Between Sales & Marketing Print E-mail
Monday, 24 February 2014 00:00

Even as lead generation tactics become more sophisticated, marketers continue to struggle to find valuable leads that are willing to sit down with a sales rep and make a purchase.

In the latest e-book from 3D2B, titled: Bridge The Divide Between Sales & Marketing: Lead Generation With A Human Touch, readers can learn new ways to leverage human interaction to boost overall lead gen effectiveness.

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The Future of Content Marketing: How to Rise (and stay!) Above the Noise Print E-mail
Thursday, 20 February 2014 00:00


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Over 70% of B2B marketers will increase their investment in content marketing in the coming year, including their production of content. (based upon recent studies by the Content Marketing Institute, MarketingProfs and Curata) While this clearly indicates a positive trend to connect with buyers, it also means competition is increasing to get readers and viewers to pay attention.

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