Demand Gen Report

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On The Flipside: How “Flipping the Webinar” Can Enhance Audience Engagement Print E-mail
Thursday, 05 March 2015 14:59

Shadow DGR DG0018 WBRF Flipped Knowledgevision Feb 2015Webinar attendance is down and those that do show up often leave far before the end — who has 60-minutes (in a row!) to give up in a workday? The same old webinar format has led to attendee fatigue. This brief recap of our recent “Flipping the Webinar,” webinar shows that it might be time to flip your webinars to make them more flexible, timely and engaging.

Going Beyond The Obvious With Predictive Analytics Print E-mail
Thursday, 05 March 2015 00:00

shadow LS LS001 WP Predictive Aeb 2015Some things never change. For sales it’s always about the leads. For marketing it’s all about finding those leads for sales. But, as marketers work to cut through the clutter of email, social media and online content — while B2B buyers spend more time online and on social media during the buying process — many are stuck in the “old world” of analytics to score leads. Other, more progressive marketers are using predictive analytics to find the best leads.

2015 Content Preferences Survey: Buyers Value Content Packages, Interactive Content Print E-mail
Wednesday, 04 March 2015 13:10

shadow DGR DG0019 SURV Content Preferences Feb 2015

The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey in 2012.While white papers and webinars remain among the most popular types of content for engaging prospects, buyers are increasingly relying on infographics, videos and other interactive content, such as ROI calculators and assessments, as they make their buying decisions.

Honoring Buyer-Focused Content That Drives Engagement Across Channels Print E-mail
Wednesday, 18 February 2015 00:22

shadow DGR DG0017 AWD KCA Awards Feb 2015With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.

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