Demand Gen Report

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Making Marketing Data Actionable: 4 Ways Analytics Track and Build Better Engagement Print E-mail
Monday, 09 March 2015 16:18



Mike Tomita
Sr. Marketing Manager


Andrew Gaffney
Demand Gen Report




Financial Services and Social Media Success Print E-mail
Friday, 06 March 2015 17:49

shadow LinkedIn LI005 EBK FinancialServices Nov 2014Seven in 10 financial advisors are using social networks for business, and with good reason — it is where potential clients are spending time. In fact studies show that 75% of buyers are using social media to conduct research. While more financial service professionals are using social media, they aren’t all doing it well.

New Approach, New Roles: How Sales And Marketing Partner For Effective Social Selling Print E-mail
Friday, 06 March 2015 17:31

LinkedIn-New-Approach-Ebk-SHADOWStudies show that 73% of salespeople that use social selling outperform those that don’t, yet two-thirds of companies don’t have a social strategy for their sales team. So the question is, why don’t they? It takes a buy-in from sales, marketing and leadership to gear up social selling, but once they do, the returns are worth the efforts.

On The Flipside: How “Flipping the Webinar” Can Enhance Audience Engagement Print E-mail
Thursday, 05 March 2015 14:59

Shadow DGR DG0018 WBRF Flipped Knowledgevision Feb 2015Webinar attendance is down and those that do show up often leave far before the end — who has 60-minutes (in a row!) to give up in a workday? The same old webinar format has led to attendee fatigue. This brief recap of our recent “Flipping the Webinar,” webinar shows that it might be time to flip your webinars to make them more flexible, timely and engaging.

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