Demand Gen Report

Industry Resources
The Evolution of Lead Scoring: From Rules Based to Predictive Print E-mail
Saturday, 12 July 2014 00:00

July-22

Predictive Lead Scoring has quickly become the weapon of choice for demand gen marketers hoping to improve conversion and win rates. But do the business benefits of a predictive approach really trump those of traditional, rules–based scoring? Attend this webinar to learn how powerful predictive models combined with thousands of account level buying signals can reduce the number of leads passed to sales while dramatically increasing conversion. Hear how DocuSign addressed the curse of abundance at the top of the funnel to increase conversion from opportunity to closed/won by over 30%. By implementing predictive scoring they were able to identify the key predictive attributes that make leads likely to convert and have been able to dramatically improve inside sales productivity and effectiveness. This session will answer the following questions:

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Content Marketing for Demand Generation ROI: Create, Track, and Optimize Your Content Strategy Print E-mail
Saturday, 12 July 2014 00:00

July21

Content marketing is top-of-mind for any marketer that wants to get heard through the noise, but many marketers are creating content with no insight into how it is performing. How do you create a content strategy that drives demand and how do you track your efforts? Join Dayna Rothman, Director of Content Marketing at Captora and Author of Lead Generation for Dummies as she helps you find those metrics that matter and learn how to:

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Benchmarking the Buyers Journey Print E-mail
Saturday, 12 July 2014 00:00

July21

How effective are your marketing efforts at stimulating the buyer journey? The answer to that question literally validates the existence of marketers, and the marketing dollars that fuel their efforts. Strange then that it should be such an elusive measure of success. Most marketing and sales teams struggle to map the buyers journey, as it relates to their pipeline, simply because the journey is singular for the buyer but multi-faceted in terms of how companies engage with them. How can we get an accurate picture of how the buyer learns to trust us and invest in the solutions we propose to solve their problems? Better yet, how can we compare our success against our peers to determine if what we’re doing is successful?

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Driving Conversations & Conversions Within CRM Print E-mail
Friday, 11 July 2014 08:39

SAVO-CRM-SHADOW

The main focus of converting leads has made the relationship between the marketing and sales teams crucial to the company’s bottom line. With CRM systems as the central hub for both the sales and marketing teams to track the behavior of leads through the buying cycle, new tactics are being formed within the CRM to make sure the right message is given to the buyer — at the right time.

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