Demand Gen Report

Industry Resources
Adding Predictive Marketing To Your Mix In 2015 Print E-mail
Wednesday, 01 October 2014 00:00


By this point, you’ve heard the hype about predictive lead scoring, but is it something you should consider adding to your plan in 2015?

The key to getting value from this powerful new technology, is first understanding if it’s right for you and having a game plan for rolling it out and driving adoption once its deployed. This webinar will explore the business case for predictive marketing applications and look in-depth at the key use cases, possible pitfalls and keys to success for demand gen and marketing ops practitioners. Sirius Decisions will provide a glimpse into why marketers are adopting predictive scoring, how it compares to traditional scoring and what you should consider before you deploy.

7 Ways to Enhance Webinar Promotions in 2015 Print E-mail
Wednesday, 01 October 2014 00:00

Nov19The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears. In this interactive webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions in 2015, resulting in higher registration and attendance.

The Roadmap For Real-Time Marketing In 2015 Print E-mail
Wednesday, 01 October 2014 00:00

According to a recent study from Retail TouchPoints, 66% of marketers found their omnichannel strategy had improved customer loyalty, while 40% indicated omnichannel was key to increased brand interactions. This will present a hands-on look at how both leading retail and B2B marketers are applying Insight + channels + content to ignite, extend & convert interest into purchases.

Model For Building (And Adjusting) Your 2015 Lead Scoring Program Print E-mail
Wednesday, 01 October 2014 00:00

Nov18Hear directly from a leading Vice President of Sales and Head of Demand Gen at the fastest-growing marketing automation company as they give you inside access to how their lead scoring program works.

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