The Critical Role of Time in Successful Demand Generation Programs

The savvy, empowered buyer fast-forwards the research process and expects an immediate response from solution providers. According to industry estimates, nearly two thirds of marketing organizations have little or no centralized infrastructure formonitoring and managing campaigns. The reality is, sales and marketing teams that are unable to identify and respond to ready buyers within hours or even minutes risk being left out of deals. Download this white paper for 5 Time-Sensitive Metrics that BtoB companies of all sizes should be tracking. The paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.

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