How Leaders are using Sales Playbooks and analytics to accelerate deal velocity
New market threats and realities for BtoB sales organizations, like a double dip recession and expanded reliance on procurement departments, are driving a continued shift to automating sales engagement with more defined processes and measurement. Rather than relying on reps to set their own course and engagement with each account, more companies are increasing investments in sales enablement software and using playbooks to even the odds. By automating sales playbooks and proposal creation, and integrating activity into CRM platforms, these leading companies are actually accelerating pipeline velocity and increasing win rates, even in the face of a challenging economic climate. To learn more about how progressive organizations are improving sales effectiveness, increase win rates and keep their pipeline moving, download the white paper “5 Steps to Increase Win Rates and Improve Pipeline Performance.”
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