Demand Gen Report

Marketing Messenger: 18 Insights From That Every Marketer Should Know

CorporateVisionsSHADOWRelevant messaging that resonates with your target audience is crucial to turning prospects into closed deals. Is your messaging producing results?

Account-Based Marketing Reveals Untapped Potential

 LeanDataSHADOWMarketing automation has become a vital tool for effective demand generation. However, is marketing automation all you need to drive quality leads into the funnel, and what about the leads already in your database?

Strategies For Selling Into Multiple Lines Of Business

Shadow LinkedIn LI006 EBK Multiple Lines of Biz Dec 2014 v003 aaThe B2B buying process has changed. More and more influencers play a role in a company’s buying decisions, so it’s time for the sales team to focus on more than just the one-on-one relationship.

The Three Pillars Of Data Optimization

Shadow OE OE001 EBK 3 Pillars Final

Data quality is key to marketing and sales success in today’s B2B landscape. This e-book highlights the three pillars of data optimization, which ultimately reinforce data-driven marketers with high-quality information:

  • Contact Gap Analysis;
  • Contact Discovery; and
  • Contact Valuation.
The New Formula For Connecting With B2B Buyers

shadow LinkedIn LI002 EBK SocialSelling Aug 2014

While many foundational aspects of the buying process have not changed, the way that buyers educate themselves and engage with sales reps has evolved thanks to social media. Is your company ready to respond to these changing market dynamics?

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