DemandGen Report

Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems

For many marketers, webinars are an under-utilized lead generation tool, because, from an administrative perspective, it can be difficult to set up, promote and follow up on registrants and attendees. That said, webinars and online events represent a vital component any B2B organization’s demand generation, and can generate significant amount of new prospects. Progressive marketers are integrating online event platforms with lead management systems that tightly integrate with CRM systems to ensure prospect data is added into the CRM in real-time. Download this E-book to learn how marketers can capture key prospect behaviors to replace the disconnected, Excel-only approach.

Marketing Matchmaking: Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems highlights the potential for BtoB organizations to:

• Capture webinar data and save it to marketing automation platforms
• Enhance prospect, customer and internal communication through the use of integrations and APIs; and
• Explain how integrations can save time in marketing programs to centralize operations for enhanced convenience.

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Optimizing the BtoB Web Site With Account-Based Targeted Content

Your guide to BtoB's advantages for content personalization:

• Increase engagement and drive clicks to the offers that matter
• Understand the differences between demographics and firmographics, and how to use them
• Drive more leads from your top prospects and named accounts
• Improve customer service by recognizing them before they log in, without cookies

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Constantly challenged with keeping your ever-changing lead data accurate and up-to-date?  

In this brand new E-Book:

·         Discover best practices to tune-up, augment, enrich, and segment your database.

·         Learn the lead data strategies and other critical components necessary to fuel high-performance campaigns.

·         Read how marketers are using data to improve funnel conversions, and improve sales & marketing alignment.

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As more of the BtoB buying process has shifted to the web, marketers are realizing they need deeper intelligence into prospect interests and interactions. Reports on email opens and clicks are a good start, but most marketers are now starting to integrate insights into behavior across web, social and email channels to truly gauge a prospect’s information needs and interest level. Now, marketing automation is quickly moving from early adopter use to a competitive necessity for many organizations. Download this E-book to learn the necessities of building an internal business case for the initial launch of marketing automation to prepare your organization to effectively utilize the expanded functionality marketing automation solutions provide.

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The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations has made Unica’s Annual Survey of Marketers a must read. This year, the survey found continued interest in many of the same issues from last year, plus a more urgent need to turn data into action, increasing recognition of mobile’s marketing power, and a desire for more integrated technology solutions.  

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