Demand Gen Report

Social media provides powerful opportunities to send member engagement soaring, thanks to the natural connections arising out of posting, sharing, linking and “liking.” But in order to best take advantage of these new ways to develop a two-way dialogue with your members and boost their loyalty to the organization, you’ll need to develop a strong, clear strategy. Download this E-book to learn how navigate this new social universe and integrate it into your current customer relationship management efforts.

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This 29 page e-book looks at seven types of campaigns that can help you build successful demand generation programs.

Campaigns are an integral part of any successful marketing automation lead generation activities.

This E-book covers a range of campaign types, gives useful examples and touches on specific elements of:

• Segmenting audiences and building nurture campaigns
• Streamlining personalization by automating follow up
• Automating repetitive business tasks

Digital marketing has transformed how most organizations market today. At the core of successful marketing organizations is the concept of a “demand center” enabled by marketing automation—one that links marketing activity, and the customer buying and sales processes to analytics that close the loop
between investment and results.

Here are some key ideas:

• Develop an understanding of key buying indicators to help in crafting messaging
• Campaign actions may be online, or offline
• Use active and compelling subject lines
• Automated sales acceleration helps compensate for fewer marketing personnel

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5 new strategies to create online video content from material you already have in-house.

This All-New KnowledgeVision E-book Shares:

• The tools and techniques marketers can use right now to repurpose preexisting content affordably and effectively
• How certain easy to use technology actually reduces staff time spent creating online videos
• What archived materials work best when repurposing
• How online video made using recycled content effectively communicates brand messaging
   

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How Progressive Companies Are Transforming Marketing By Graduating From Spreadsheets and Manual Reports to Improve Collaboration, Visibility and Speed To Market 

The proliferation of digital channels has significantly changed the marketing landscape. Marketers are now charged with managing traditional phases of budget and program development across as many as 50 channels. At the same time, marketing is typically being asked to play a larger role in sales enablement and revenue generation, as the path to connect with prospects and customers is often being rerouted. Despite the growing list of tasks and connection points both internally and externally, the reality is most marketers are being asked to deliver on these higher expectations with the same amount of resources they had four or five years ago. Download this E-book to learn how marketers are employing new rules and the same tools to create a two-way dialogue with prospects across all channels.

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Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems

For many marketers, webinars are an under-utilized lead generation tool, because, from an administrative perspective, it can be difficult to set up, promote and follow up on registrants and attendees. That said, webinars and online events represent a vital component any B2B organization’s demand generation, and can generate significant amount of new prospects. Progressive marketers are integrating online event platforms with lead management systems that tightly integrate with CRM systems to ensure prospect data is added into the CRM in real-time. Download this E-book to learn how marketers can capture key prospect behaviors to replace the disconnected, Excel-only approach.

Marketing Matchmaking: Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems highlights the potential for BtoB organizations to:

• Capture webinar data and save it to marketing automation platforms
• Enhance prospect, customer and internal communication through the use of integrations and APIs; and
• Explain how integrations can save time in marketing programs to centralize operations for enhanced convenience.

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