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Assessing the Impact of Dirty Data on Sales & Marketing Performance

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Data hygiene issues have been the dirty little secret for organizations for years. However, once companies take the time to refresh their contact database, they payoffs are significant. To learn just how much dirty data is costing your organization, we encourage you to download a new E-book featuring exclusive new research which quantifies bad data's impact on sales & marketing and addresses what to do about it.

Sample findings:

* Many organizations rely on marketing/prospect data that is 20%-40% inaccurate
* 30% of companies currently have no strategy to update inaccurate or incomplete data
* 8 out of 10 companies indicated that dirty data is hindering their lead generation campaigns.
 
Relationship Equity: Securing Scalable Client Relationship MGT Strat in Financial Services

 

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As financial services advisors and investment brokers need more and better data on their clients and prospects, they are increasingly turning to relationship management tools to help run their businesses and manage new leads. Download this E-book to access best practice insights from thought leaders in the relationship management space, as well as real-world customer examples of how progressive financial services firms are benefitting from providing their client-facing teams with a rich, 360-degree view of client interactions.

 

 

 
A Building Block Approach To Engagement Marketing

 

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To be successful in today's highly interactive and social environment, marketers need to collect and analyze information about prospective buyers. Rather than attack prospects with information they don't want or need, companies should take a step back, observe prospects' behavior and respond in a timely fashion with relevant information. Marketing automation can help companies create successful conversational marketing campaigns.

You'll Learn:

  • The True Purpose Behind Marketing Automation
  • How to Move From Track and Attack to Observe and Serve
  • The Path to Successful Lead Nurturing

 

Download Now.

 
Avoiding the Lead Gen Tradeoff

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Strategies To Improve Web Form Conversions Without Sacrificing Lead Quality Data for Your Company

Your guide to increasing conversions with shorter forms...without losing valuable data

  • Learn about Real-Time ID of your B2B web traffic
  • Increase conversions with enhanced, standardized data quality at point of entry
  • Better data in Salesforce.com and other CRM systems
  • Improved lead distribution and lead scoring

 

Download Now.

 
The CRM Flex Test

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A 5-Point Checklist to Find the Right Mix of Features, Delivery and Deployment Options that Meet Today’s Evolving Business Needs
As more companies turn to flexible CRM solutions, like Cloud-based, on-demand options, there’s greater control over customization, integration, data ownership and security capabilities. Download “The CRM Flex Test” now for learn more about these and other turnkey solutions, including a 5-Point Checklist to Find the Right Mix of Features, Delivery and Deployment Options that Meet Today’s Evolving Business Needs.

Download Now.

 
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Jim Meyer, Vice President, eTrigue Corp

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