Marketers have historically focused on activity metrics such as open-rates and click-throughs to track campaign performance. However, this data is not relevant or relatable when it comes to reporting on your true value to the company.
The RPM Readiness Guide will show you how to use Revenue Performance Management as the framework to improve marketing efficiencies and accelerate sales cycles.
Download your copy of this eBook to learn:
- Why RPM is critical to your ability to report on marketing performance;
- How RPM can help you improve accuracies with pipeline forecasts;
- Whether your company is ready for RPM.
In a recent Demand Gen report survey, over 50% of respondents said they are not content with their current revenue measurement capabilities and are planning to add new tools that provide deeper intellgience include campaign attribution.