Today, 90% of B2B marketers use content marketing as the centerpiece to their content marketing strategies. But not all content is created equal: As more marketers invest in content marketing, many of them are struggling to engage with prospects and drive qualified leads.
This eBook explains why webinars are the missing link between content marketing and lead generation. Learn why a recent survey of B2B marketers found that webinars are more effective than almost any other content marketing tactic.
Find out how a webinar-focused strategy can:
- Generate better results than traditional, text-heavy content marketing formats;
- Create a solid foundation for social media marketing campaigns;
- Support better engagement with customers and prospects; and
- Deliver more leads – and higher quality leads – for your sales organization.
You'll also get practical tips for how to develop, execute and follow through on a webinar-based campaign. If you're looking for better results from your lead generation efforts, this e-book is a great place to begin!
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John Clese, Avectra